Go The role of UE

Recently began to be responsible for product work, from product positioning to demand documents to prototype design, as well as follow-up product route planning, gradually feel busy. So prepare to recruit a ue/x to assist.

Before the project, nor contact with any UE, so the work of the UE is not very clear, especially PM and UE How to specific division of labor, the emphasis on the direction of the two.

I think that at work if you do not know a person's job responsibilities, as well as the specific daily work, then more than one person will only increase the burden, increase the cost of management, the work is not much benefit.

So I went to the Internet to check some information, want to specifically understand the work of the UE's responsibilities and scope, feel good, share to everyone.

Step One: Data survey
What can the data bring? For each page and path of PV (product), UV (user) Summary, you can get a general picture of the use of the product.
What is lacking? Do not understand the user, do not understand the process.

Step Two: User interviews
What are the benefits? The connection between the product and the user is like a black box. The interview with the user is a process of trying to open the black box.
With the black box turned on, we can transform the path between them. The result is a seamless blend of the two. Like studying DNA, the study of structures can reshape genes. reflected in the product, that is, we can use the user's psychological model to create products, or is rich in the creation of products to affect users.
Step Three: Product analysis
Even if you know the user, can you put forward an effective solution? In this case, the study of related products will help. If the user needs, you can have a deep understanding of the product. Then the analysis of the product is conducive to the horizontal to deepen the understanding of the product. Why does the same function produce two different kinds of products? Differences in the general, but also reflected in the details, through constant comparison, will find products between the functions, products and users inextricably linked.
Step Four: Product positioning
Positioning should be decided before a product is made, but why am I proposing this step at this stage? In fact, the groundwork for the work ahead. Only by understanding the user, understand the relevant products, positioning will be more clear. At first, there is a need for a position, but the feeling is blurred, at this moment, it is clear many. Can change, see the Creator ~ ~
Step Five: Functional confirmation
Based on the analysis of the user and the product, some new functions are presented at this time. From the long-term development of the product, to the user's guidance, as well as the ease of use of comprehensive consideration, carefully review the introduction of each function.
Step Six: Information architecture
The impression of the product began to emerge in the mind. At this point, the information is injected into the product structure. Navigation, management, etc. are important items that require extra care. In addition, different pages have different information, as well as the page and the information between the page jump, or even between the product jumps, each piece of information needs to be audited. If the product does not help, or the user is a burden, do not to Riga.
Step Seven: Page prototypes
Personally, in the prototype phase of the page, in addition to using Visio to draw the structure diagram, or not consciously to use PS to help find the feeling, this process, is also an iterative process for themselves. Of course, the previous stages, so that the entire product structure in the mind of the rapid prototyping, this only need to put it on paper.
The confirmation of the prototype needs to be adhered to. If you have done this process yourself, and every point is considered. Then to persuade the opposition from all sides. In fact, you have to believe that people believe that the value of thinking, as long as you pay, there is return, the most afraid of not paying every day there complaining.
Step eight: Visual design
There's no need to say more. May be more, icon, font, Area division, module unification, CSS definition, style settings ~ ~ ~ All, must reflect the previous work to get things.
The steps are clear, but in fact the middle process may be more interesting.
The first step is to get the support of the operators, and if they don't come in, the whole process will be hard to do. Through constant communication, they may be happy to do the work of user interviews and so on. This depends on your ability to communicate.
Then get support from other colleagues on the team. Need to constantly show the stage results, we will slowly recognize the role of UE work.
Once in a while, the team recognized the role of the position, and later on can carry out more in-depth work.
There are also some small experiences, such as:
What is the relationship between product positioning and user experience?
Remember that in "How to quantify the user experience" mentioned in four aspects, including the brand and content accounted for part of it, I now think that the weight should be higher. If the location is blurred, it just keeps improving usability and does not give users a good experience.
There is time to read the "emotional design", it seems that the beginning of their own more inclined to product to the user's psychological impact, ease of use is just a foundation.
The user base of the product?
Thinking ahead for some time. 10% of users are active, are leaders, and are popular. And 80% of the users are bootable, the product design, what the user will be like. We help users to create value, positioning in the mining users deep needs to do innovation, rather than superficial "users say one, we do one."

Original address: http://blog.sina.com.cn/s/blog_4a6fa66a01007ujh.html

Go The role of UE