Hammer Sticky note V2.5 Product Experience report

Objective

I am interested in Internet products, but small white players. If you have any interest in your predecessors, please take a look and ask for advice.

Experience Environment

• Product Experience: Hammer notes
• Experience Version: V2.5
• Experience Terminal: Huawei Glory 3X Play edition
• Mobile phone System: Android4.2.2
• Experience Date: 2015.09.02

Product Overview

Hammer Sticky Note is a tool-based app that allows users to enter text in a note and load images, the text section supports Markdown language, and after the edits are completed, the user can share them in text or images or Web pages, via social tools or instant messaging tools.

Product positioning

Product interpretation

For some literary flavor, like the text mixed, and willing to share out of the people design practical tools app

Number of users

Data Source: Baidu Index

It can be seen from August 25 Yonghao released the Nut cell phone, hammer Note this keyword was created, and then received the attention of the public.

According to the latest app Store rankings published in May by Eric, 360 mobile phone assistants, app Bao, and Baidu Mobile assistant occupy 79.43% of the domestic Android application market.

According to this, we forecast the download volume of Hammer notes for the domestic Android application market. As shown, up to 62W. Of course the recent nut cell phone sells well, this part of the data does not include the use of Hammer notes preinstalled on the nut phone.

In addition, refer to 360 mobile phone assistant's data, its score is 8.2.

Four stars five-star praise rate in 85%, this score has been good.

The author statistics 360 mobile phone assistant, app Bao, Baidu Mobile assistant App Store download number of the forefront of several notes-type app, and the amount of download of the hammer note comparison. 360 mobile phone assistants, app Bao, Baidu mobile phone assistant corresponding download volume are actual data, "other" corresponding download volume for the market share to predict the results. You can see that the hammer notes are still part of the smaller app

Key Features

As a sticky note tool app, Hammer notes can be used to support user-text images and share them in text or images or Web pages, via social tools or instant messaging tools.

Featured Features

Convert text directly into a picture and share it with the Sina Weibo community.

User Requirements

What the target user wants to achieve in the context of the usage scenario.

Target User

1. People who record text and pictures
2. Someone who loves to share (like a tweet)
3. Writing enthusiasts

Usage Scenarios

1. People who record text and pictures: While recording text, you want to insert a picture
2. Someone who loves to share (like a tweet): There is a limit to the number of words in the Weibo editor
3. Writing enthusiasts: Plain Text Editor's text format is not elegant

User Goals

1. People who record text and pictures: Record pictures and text together, extremely rich
2. People who love to share (such as tweet): Text picture mixed, easy to convert into pictures, share to the community
3. Writing enthusiasts: Easy to write and format text without obstacles

Functional Model Analysis

Functional structure diagram

Functional structure Detailed

Enter the app, whether it is new and old users, Hammer notes 2.5 new version will not let users do not know.

Because you open the app, you'll see a list of the notes that guide the user on how to use them. Looking at these notes, you can check the instructions and do well in this detail.

Note List

The user can do the following:

• 1. Swipe right to delete the note
• 2. Click on Notes to view content
• 3, Long press the note bar, can move up and down the order

Publish Notes

After viewing the notes, you can click on the small aircraft in the upper right corner to publish.

Users can choose to use the text form, in the form of pictures, to share Web pages.

As an example of sharing a picture, the last step is to let the user choose the way to share.

Personal comments:

• 1, sharing the way of inappropriate classification, on the one hand, Twitter for domestic users can not use, information channels for sharing pictures also inappropriate, should not put in the forefront of the position; , the largest number of jobs used by younger users, such as the Friends Circle, are placed behind, impacting the user experience.
• 2, the choice of ways to share the interface is not very beautiful, and other beautiful interface.

New Note/Edit note

The user can do the following

• 1. Insert Picture
• 2. Enable Markdown mode editing (need to turn on markdown edit mode in Settings)
• 3. Enter text
• 4. Standard Star
• 5. Complete

About Markdown mode: Hammer Note 2.5 also added "Markdown" feature. This function can let the user add markdown code in the note, the text content of the note can achieve a better typesetting effect, suitable for writing enthusiasts. For example, the user can set the title, so that a paragraph of text center, bold text, and so on, and the note can be shared in the form of Web pages (need to login happy cloud). After sharing, other users click on the corresponding URL, that is, you can see the user-authored notes, the user experience like Evernote.

Set

Includes the following sections:

• Happy Cloud Service
• Enable Markdown Mode
• Footer Display when note sharing
• Sync Cloud Notes
• Share
• Check for Updates
• Question Feedback
• User Experience Improvement Program
• More Smartisan Products
• Follow us

Search

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Summarize

As a new version, the Hammer Notes added Web sharing features, markdown features, and improved user use of the scene. Added the ability to sync cloud notes to allow users to synchronize data. Its selling point is obvious, more than text mixed, used to send micro-bo. However, the function of the classification is still missing in the note, and the author guesses the result of the balance between function and aesthetics in the design.

Overall, the utility of Hammer notes is strong, slightly petty bourgeoisie.

About the author

Programmer, public number operation, product manager enthusiast

Hammer Sticky note V2.5 Product Experience report