With the advent of the information age, computer operation is more economical and cost-effective, the database has become an effective marketing tool. By the the 1970s, demographic statistics, psychological data statistics also become a major upsurge in marketing. In 1991, marketing guru Regis Mckenner The concept of relationship marketing to marketers, followed by another revolution in the marketing industry: one-to-one marketing. One-on-one marketing enables us to operate high-tech products. Dealers can use the website personalization, one-on-one online meetings and other databases and online communication technology to provide related services. On both sides of one-to-one marketing, both sides can get the same benefit from Internet marketing. But without the client's participation, it is impossible to do one-on-one online marketing. If online marketers persist in their current wrongdoing, customers and marketing chambers suffer losses. On the contrary, marketers and customers will have great benefits. On the other hand, online users have openly objected to spam, cookies, and other controversial acts that violate user privacy on the Internet. For the interests of both online marketers and users, mutual trust needs to be reached in many ways. Visible one-to-one network marketing has obvious two sides.
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