How can I increase the download rate by optimizing the app screenshots?

Many app developers have a misunderstanding: The app's search ranking is high, the download volume will be very objective, that is, the rankings, will bring the corresponding traffic. In fact, ranking ≠ download rate, we also need to optimize, title, comment on these aspects to improve user download rate. Let's look at how to increase the download rate by optimizing the app !

Why apps can increase download rates

App is the most intuitive link to show users your app! Depending on the App store's presentation rules and the user's habits, users will be browsing to determine important information about the app's functionality and interface when they find the app, which is also deciding whether the user will download the app. Therefore, a good application can show users a lot of effective information, and successfully attract users!

What is the standard for good apps?

Good applications should do the following:

• be clear;
• Make full use of the display position;
• Join the appropriate guidance copy;
• Can be properly decorated, but remember the picture to HD;

How to optimize app to increase download rate

How do we optimize the app when we talk so much in the front? The following ASOtop1 will give you a concrete example of the skills to tell.

1. Direct

A direct screenshot of the game, the user can see the game scene, game mode, characters set this information. It's simple but shows a lot of things that can attract players.

2. Retouch pictures, add copy

is a social app, made a simple decoration, with the corresponding guidance copy, clearly introduced the function of the app. If the user is looking for such a feature of the app, it's easier to impress the user!

3. Highlight the app's features

Now many of the features of the app are very much the same, the game product model also exists such a problem! In this case, how to show our differences, show their own characteristics, to attract the attention of users!

Summarize

Details determine success or failure, how to make their products by the user's favor? This article introduces the optimization of the app to arouse the user's interest. In short, we should at least display the product function and interface style information, and with the corresponding copy instructions, it is best to focus on highlighting the characteristics of the product to attract users.

Note: This article by @asotop1 original published in ASOTOP1 official website, if need reprint, please indicate source!

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How do I increase download rates by optimizing apps?