How do I count the number of downloads for iOS products in different channels?

First, preface

During the development process, Android may be typing a lot of packages to identify different store downloads. It turns out that Apple has only one store: AppStore, how do you make statistics from different sources? This article is to tell you how to do different channel source statistics.

Second, the text

Let's look at the data from Apple's own statistics:

This is the data that is seen in the itunesconnect background without any processing of the download link. How do you see this page?

sign in to https://itunesconnect.apple.com/--->app analytics---> click on any app---> Source--->app referral source . With these steps, you can see the referral sources for different apps. In addition, you can see the source of the Web page referral:

The individual is not quite aware of how the specific Apple Dad's side of the implementation, perhaps the Apple over the source of the record it.

And then we're going to implement a requirement like this:

I want to promote my app on multiple web pages or apps, and I want to figure out the download volume of a particular source.

The answer is to use Apple's Itunesconnect backstage marketing campaign .

What is a marketing campaign?

In Apple's official tip, it reads: APP and site referral tracking to measure the impact of advertising campaigns.

So we can count the number of impressions, app purchases, marketing amounts, and app usage for a channel by generating a campaign link and then replacing the link that was originally directed to AppStore for this campaign link.

How do I generate a campaign link?

First, open https://itunesconnect.apple.com/and then login to the developer account. Then click App Analytics

The second step: Click on the app you want to promote, go to the following page:

Step three: Click on the source and select the campaign:

Fourth step: Click the Generate campaign link in the top right corner to enter the following page:

Fifth Step: Enter your marketing interactions and copy the AppStore links that are unique to this campaign in the following campaign links:

Then link this campaign to a Web page or other app, like I'm using blogtest now, so my campaign link is:

Https://itunes.apple.com/app/apple-store/id1216088977?pt=118341905&ct=blogtest&mt=8

The original AppStore download link is this:

https://itunes.apple.com/app/apple-store/id1166475483

Equivalent to a number of pt parameters, CT parameters and Mt parameters. The CT is our marketing activity.

Then I can find a page below to see how many impressions, app purchases, marketing amounts, and app usage are linked to the app through the campaign.

In this way, we can count the number of downloads for different channels.

Iii. Summary

When doing marketing may use this function, the personal feel is still very practical. If you are interested, you can try it yourself. Note here that this data display typically has a 1-day delay.

Reprint please indicate source: http://www.cnblogs.com/zhanggui/p/7413245.html

How do I count the number of downloads for iOS products in different channels?