How do we observe and analyze competitor websites ?, Observe competitors

How do we observe and analyze competitor websites ?, Observe competitors

Observing and analyzing competitor websites is one of the required courses for Website planning and website optimization. By analyzing competitors' websites, we can learn about their website development, profit models, keyword strategies, SEO, and user experience, and summarize their advantages and disadvantages, in this way, you can plan or improve your website in a more targeted manner. As the saying goes, "Know yourself, know yourself, and know yourself ".
How can we analyze competitor websites? This problem has plagued many webmasters. Next, I will teach you how to fully understand the competitor's website based on my own experience.
View website hardware 1. observe the domain name time of the competitor's website-mainly check the registration time and renewal time of the domain name of the other party's website. You can also take a look at the registrant's information to see if the domain name is temporarily purchased. Domain Name analysis helps you understand the duration of your competitor's website domain name and its effect on website traffic and promotion. Generally, the longer the domain name registration time and renewal time, the more helpful the weight increase.
2. observe the server of a competitor's website-you can directly ping the website of the competitor's website to view the IP address of the other server, then, you can query whether there are multiple websites on the server IP address through IP support. In this way, we can easily know the location of the other server and the number of websites mounted on this server, and determine whether it is an independent IP server.
View website code and User Experience 1. view the source code of the website homepage-analyze the competitor's website first, then the second-level page, and so on. Click View Source file or source code to view the webpage code.
Title refers to the website title, which is usually used to introduce the main direction of the website. The title has a high weight. We can check the title of our competitor's website to determine whether the website is optimized. In general, if the title contains keywords, it indicates that the title has been optimized. We can use the title Optimization Method for reference.
Meta description refers to the website description. The keywords contained in the description are generally the keywords involved by competitors.
Keywords indicates a website keyword. By observing keywords, we can see which keywords the competitor wants to optimize, and then analyze the competitor's optimization of these keywords in a more targeted manner.
2. view the website content page or news page-you can view the title, page description, and Keywords of the website's website to learn more about the optimization of your website. Generally, the keywords and descriptions on the pages of many websites are automatically set by the program. Then, check whether the alt tag is added to the image on the Content Page, and whether the text, keywords, and title of the anchor, anchor, are added to the text.
3. experience the usage of the website of the other party-Focus on the website opening speed, page loading speed, image and flash usage, as well as the website structure, update frequency and functions, try to observe the advantages and disadvantages of the website from the perspective of ordinary visitors, so as to improve or learn in the Process of website construction and optimization.
View the promotion status of the website. observe the indexing status of the website of the other party-enter the site: website address in the search engine's Webpage Search box, and press enter to view the page indexing volume of the competitor's website and the indexing status for a period of time.
2. view the reverse link of the website-for Baidu search engine, you can use domain: website domain name; for Google, use link: domain name; Yahoo directly enter the website of the competitor's website in sitemap.cn.yahoo.com. By viewing the reverse link, we can see on which platforms the other website has used, links and external link platforms, especially the focus of analysis.
3. view the number and indexing of external links of a website in a certain period-both Baidu advanced search and Google's time-based search. Of course, we can also directly use webmaster tools to determine which platforms competitors have promoted in a certain period of time.