How does the mobile Internet order change the fast food industry?

If you're thinking of eating KFC, like hamburgers or french fries, there's no need to "rush" the center of the runway. Wxine allows you to place your order with the help of your smartphone app. The fast-food chain is testing a mobile-based order system at its regional storefront, which is planned to expand nationwide before the end of the year.

The application can handle the tasks you expect. For example, it can display the full menu, with each item listing all the choices. Before you go to a restaurant, you can choose exactly what you want to eat. Wait until the restaurant, just pick up what you ordered. And since your credit card has been registered in the app, it's already paid for when you pick up your food.

In addition, the app has some great features you might not expect. For example, even if the location is too far from the restaurant to quickly get what you ordered, you can place an order. The GPS in your phone informs the restaurant that you are already nearby and reminds the staff to start preparing your order for the meal. You can pick up the food at the restaurant.

The app also has the ability to "observe the color". The interface will change depending on the time of day. Pricing defaults to the menu of the nearest restaurant. It also shows you the way to the restaurant.

In the use of mobile applications, web-mail has an application that has been used in all places of the storefront. You only have to order, then you can collect. You can even save your favorite food, so it's easier to spot them later.

A few decades ago, we are talking about gas stations called "service stations". The gas station is called the service station, because after the car to the service station, uniformed waiter will run out, "accept your refueling order", check the oil, brake fluid/coolant and tire pressure, cleaning the window, and processing payment.

Later, the gas station felt that some customers would rather do all their own to save some money. As a result, the gas station provides a self-service option for the homeopathic. Nowadays, petrol stations are almost self-catering.

All sectors are moving in this direction.

Once you have entered a store, restaurant, or other consumer place, the cash register is no longer the big counter with the old equipment, but the app that appears on your phone after you walk inside, once your order and payment technologies are combined with automated environments. Whether you're paying for a purchased item or choosing a product in some cases, you can use the app to do it. Bluetooth notifies the merchant that you have paid for the goods you have brought out, so the alarm will not sound when you leave.

This is another vision of our familiar mobile payment scenario. By traditional forecasts, mobile payment applications and services will be ubiquitous, just as common as credit cards. Depending on the industry's vision for the future, applications are targeted at specific chains or stores.

By combining service items with payment methods, retailers offer opportunities to sell up, provide loyalty points, develop check-in tools, track customers, and implement specific functions that allow businesses to take reasonable action (such as when customers arrive nearby to serve).

After all, why should a cash register, inventory database or menu, loyalty card and online marketing activities be different? They should be unified by an application, and each brand, chain, or store has its own application. They should also allow customers to find what they need via their smartphones, choose to buy, and then complete the payment.

If this applies to food and beverage, it will certainly apply to almost every shop under the line.

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How does the mobile Internet order change the fast food industry?