How to do the website to share several

How to increase the user experience of a website

The current network promotion is more and more attention and attention of the enterprise, the number of websites is multiplied exponentially, want to do a good site from the beginning of the user experience, regardless of how the site is ultimately for our users, so the user's feelings and assessment of our site is extremely important, Here are ten ways to share a good website user experience with us:
1, the site interface planning
site Interface planning is not reasonable, each page can be clicked, including your Flash animation and so on. Users to visit your site, if we plan the page, there are many places to let users click Not to go in, it will arouse the user's dislike, let alone on your website to buy things.
2, contact information set
on the right or left side of the site to set up a QQ contact or other contact information, so that users and the owner of the site to maintain communication, this is very important.
3, the article of the website
website article is not only for the search engine spider preparation, the same is for users to see, the user read your article has read the interest, this article is a good article. If the user came to your site, read this article found that your article is in a lot of piling up your site's products, then you will feel that your website article readability is very low. Will inevitably result in user bounce rate increase!
4, the article image
the image of the article is also a very important link, if the article is too long, then in the middle of the article to add a picture in line with the content of the article, to transfer the attention of people, will give your article a lot of color. Relax the user's eyes and attract the user to continue to look down. There is also a point to note that the user's computer, the browser is not the same, the image of the article should not be too large, so as not to reduce the sharpness of the image.
5, the site's Message board review module
The website's message board, is the user to your website appraisal, also is the user to your website the question response. Set up the message board, so that the comments template as far as possible to simplify the registration process, so that your site users can easily leave to say to your site, and good interaction. In addition you have to promptly reply to your site's questions and comments, and your site's user interaction, constitute a group of loyal fans, the weight of your site progress has a great help.
6, the site back to the top of the navigation
site back to the top of the navigation is a good site, in the drop-down process of the site, because the site of the page is longer, if manually back to the top of the site page will be very difficult, and back to the top of the plugin to deal with this question, just a click, you can swipe to the top.
7. Website label
website tag is the way users come to your site to understand the specific content, click on the label, users can access the content they want to see, tag settings as far as possible with key words, set the words concise and clear some (such as: Google ads or Google push key words), so that users to view.
8, the same kind of goods or articles show
users click into your article or product page, at the bottom of the article or product page, add the user click on the article or the same type of product display window, you can let users further deepen the impression of your site, which is beneficial for users to enter your site to produce a good experience.
9, the article classification directory
A website has articles, because there is no article, your site's spider crawl efficiency will be reduced, or even can not do your website keywords. So need to update the article every day, the site has a lot of articles, which requires you to use a clear classification of categories to distinguish your site article types, users come to your site will be directly clicked, your article classification directory, to find the information he needs. A clear catalogue is also an important part of increasing the user experience of the site.
10, enthusiastic to reply to the questions of netizens
This is the final and most important step, the site after a certain amount of browsing, there will be a lot of users to your site, but also on your site of the product or article questions, at this time, if you do not reply to the site, then your site these customers will be lost, while the network of your site to reduce. We should try to prevent the seizure of this situation, of course, we can write the way to inform ourselves that we can't respond to the user's question in time, but will try to take the time to reply, these human words will give you the site to increase the degree of friendliness. can also connect your website with your mobile phone, or QQ mailbox connected, when there are users to find you, you can receive information or mail, in order to respond to your site in a timely manner to users!

How to improve the network brand for medium and small enterprises

how can small and medium-sized enterprises enhance their network brand? And how should you measure your online brand? How should the Network Marketing Department report its "merits" to the leader?
(a), the embodiment of the network brand core
the embodiment of the network brand mainly through the company, business, products, core concepts, values and other key words in the network transmission degree (visibility) and recognition in the industry (reputation, loyalty) and so on! So how do we measure it?
(b), the three direction of the network brand measurement
1, the amount of network brand is how big!
simple understanding is how much on the network about your company, business, products, core concepts of content! How to measure, with Baidu Search Bai (common people all understand Baidu, what all understand), with a keyword search "company name (full, abbreviation)" "Brand name" "Product Name" "Core concept", hundreds of too few! Thousands of, not much! ...... Initialize, the Network marketing department in the initial record of Baidu included how many, the subsequent increment size! How high is the Baidu index, and how is the change happening? Website Alexa ranking how, how change! What is the simplest way to increase your website traffic? What is the increment of the brand keyword and the delta of business service keywords? ...... Baidu system outside, there is a corresponding search system, you know ...
2, the network brand quality is how high!
(1) The existence of "words"
The quantity of light is not good, still have to have quality! The so-called quality is the content of the network existence is "good", how much is "bad", how much is "joke", how much is layman easy to understand the "vernacular", how much is the "professional words" approved by my wife! How many are "self-talk", how many are "customer words", how many are "peers, expert words"! If the network Marketing department can, should be on these aspects of stock and increment to do a statistic!
(2) The presence of the situation, how the degree of exposure
The network content exists in what place, directly affects the information credibility and the dissemination degree! In general, the media portal "Industry portal" Baidu Encyclopedia and the Encyclopedia of the Portal, Forum Special column) other web-site gossip (, Weibo, forum, bar paste, etc.)) ...
with the existence of the occasion, you in these occasions exposure, media portal, industry portal recommendation rate, reading rate, search engine rankings, exposure rate, community forum, Weibo, the exposure rate, evaluation, forwarding, activity and so on .
Understand these occasions, the Network Marketing department should also know how to go where to do!
3, the network brand "shape" and "God"
the form of network brand is mainly refers to its existence manifestation: figure, text, video and other external forms of the unity of style, external content of the diversity (professional, emotional, interesting ...) , "God" is its "shape" revealed by the product service personality, company system, culture, values of the uniqueness of!
the way people access the information on the network without the text, pictures, video, if the presentation of these Web content can be in the normal clean, clear performance on the basis of the company can reflect the unified logo, tone and other styles will undoubtedly strengthen the audience impression, if the content in the expression can be considered professional, The sentiment and the interest and so on the tone's grasp obviously can satisfy the more audience's need, if these content in the diverse expression simultaneously can resort to the customer enterprise unification and the differentiated product image, the consistent and unique enterprise culture, then the Enterprise brand image expression will present the incisively and vividly!
However, all this may be "if", small and medium-sized enterprises congenital qualification is not thick, "shape" display is relatively easy to control some, and "God" expression seems a bit difficult ... In short, with the 3rd, the Network Marketing department should be able to realize what? In fact, some network business enterprises have reached this stage, but due to the lack of planning, neglect to implement, to the enterprise caused a huge waste of resources.

How three enterprises respond to different audiences of the website

because different enterprise website visitor, its purpose of browsing the website is different, to the enterprise the value of its marketing also has difference. But from the enterprise's long-term marketing goal, any one enterprise website visitor is the enterprise's precious wealth, all may become the enterprise's final customer. The opening of 400 phone to help enhance corporate image, recommended everyone in the "Speed 400 telephone Network" processing, apply for 400 business must choose the fast power such a formal service provider, do not covet cheap choice network 400 or small agents, in the late after the problem is not worth the candle. Therefore, enterprises should carefully analyze the needs of different visitors, and adopt appropriate marketing strategies to meet their needs.
first, the mere visitors
a browser to surf the internet every day to browse countless pages, a page completely open may not be a few minutes will be turned off. The main reason is the lack of web pages to attract the attention of visitors and willing to stay for a long time, for such audiences, corporate web site should take measures are:
1. Enhance the appeal of website form and content. First of all, the first impression that the Web page gives the visitors is definitely the look. Enterprises must design a seemingly attractive site, in order to ensure that the speed of the Web page, keep the basic structure of the site is reasonable, clear principle, appropriate to increase the visual impact of text or pictures, these words or pictures can allow visitors to stay for a long time, and may arouse their desire to buy, Remind them of items that are missing or need to be purchased. Second, the site must be attractive in content. The content of the enterprise website is the core of the Enterprise website. A large number of research found that the attractiveness of corporate website content will seriously affect the network marketing effect of corporate websites. So the general content of enterprise website, such as: Enterprise Profile, Product introduction, promotion information, customer service information and public information, should be as detailed as possible to meet the different needs of visitors. Although the appearance is important, but the content is always first, the website content is the website to attract and retain the visitors key.
2, increase the interactivity of the website. An important feature of the Internet is interaction. Interactivity is the soul of a website and one of the hallmarks of a website's success. As one of the most important work of a corporate website, it is to enhance the interaction between the website and the user, through the website and the user's communication and communication, motivate the user's participation and contribution. Through the interactive link, you can allow users to stay in the company's website for a longer period of time and generate dependency, thereby increasing the number of active users of the site. There are many ways to interact with customers, such as allowing customers to freely download product descriptions and manuals, rather than having to fill out a bunch of registration information to provide download links; Create a forum where customers can understand the feelings and experiences of other users who use the product; A blog that establishes the company's products, By the product experts on the characteristics of the product reviews and analysis. To increase the awareness of the company and its products.
Ii. Information Collectors
The site must provide them with quick information about the product and a detailed description of the product, so that they can collect the relevant information and determine the purchase intention as soon as possible. For such audiences, the effective measures to be taken by the Enterprise website are:
1, optimize the search engine in the station. In-site search is a quick tool for customers to find information such as items in their stations. Statistics show that every time you need to click the mouse, there are one-third of users choose to give up. Therefore, if the site search function is executed correctly and effectively, it is possible to avoid the occurrence of visitors leaving the enterprise website because they cannot find the information they need. Fast and accurate search capabilities can also enhance visitors ' enjoyment of the corporate website and attract visitors better. Efficient in-site retrieval allows users to quickly and accurately find the target information, help them to determine the purchase intention as soon as possible, thereby more effectively promote the sales of website products and services. Moreover, through the deep analysis of the website visitor's search behavior, the website can have a further understanding of the customer's geographical location, buying habits and preferences, which is of great value for formulating more effective network marketing strategy.
2, enhance the product display effect. Online shopping is a virtual transaction process, compared with the traditional shopping process, can not "see the real" shopping style not only make consumers more cautious about the whole shopping process, but also make the enterprise website return rate increase, corresponding also increased the marketing costs of enterprises. In order to change the current network shopping This situation, the enterprise website can use three-dimensional three-dimensional technology to display goods, so that consumers all-round from any angle of view products, can be rigid graphic image display into interactive three-dimensional image display, so that customers more clearly understand the characteristics of the product and structure, This helps customers make shopping decisions more intelligently and quickly, thus increasing the chances of trading. In addition, can also use the visual shopping platform, through the Web page Embedded TV playback window to the real situation of the goods to the consumer, really close the distance between enterprises and consumers, so that consumers collect the most authentic product information, so that they can be assured of the selection and shopping.
Iii. Actual (immediate) purchaser
shopping through the Internet consumers are usually life, work faster, time is precious, lack of patient consumer groups, so corporate website must provide these people with fast and convenient online shopping environment, so that they have a satisfactory purchase experience. Minimizing the purchase step is the main aspect of improving the speed of the shopping process. An efficient buying process should minimize shopping steps and allow shoppers to complete their shopping in the shortest possible time. Business site shopping process to meet the public's online shopping habits, if possible, to have a shopping process demo for the buyers Reference. The enterprise website can improve the purchasing process by the following points:
1, list the necessary purchase steps, as far as possible to put the relevant information on the same page.
2, to provide a quick link to the purchase of goods, to facilitate customers to reconfirm the product specifications, color and other details.
3, simple "Add, modify, delete" button and reminder function, convenient customer modification.
4, Payment methods, logistics and distribution companies should give customers more choice opportunities, and have the necessary explanation.
5, return and Exchange process description, service commitments, such as concise, clear.
6, convenient help links, such as: Help Center, online customer service, "Speed 400 phone" and so on, so that users in the entire shopping process can be at any time to get the help of enterprises, the successful completion of the shopping process.
The Internet era has brought many conveniences to people's work and life. E-commerce has gradually become an important mode of business activities in modern enterprises. Network Marketing has become an important part of the whole marketing strategy of modern enterprises. The development of enterprises must take the road of e-commerce. Successful network marketing of enterprises must also be based on the establishment of their own fully functional enterprise business website. Measuring the quality of a corporate website, traffic and access is a very important indicator. However, the most successful corporate sites are often not the most visited and most viewed sites, but the most frequently purchased sites. Therefore, enterprises must make different network marketing strategies for different audiences of the website, transform potential customers into actual and loyal customers, and constantly increase the number of enterprise product purchasers, enlarge the sales scale of enterprise products, and finally realize the business objectives.

Fourth chapter how long will the new station get a good ranking

Many friends are very concerned about this topic, do a set of site how long it takes to have a good site ranking, in fact, this problem is a very difficult to answer the question, the author has done so many sites, but also summed up a lot of successful experience, but still maintain an attitude, no matter the new station or the old station, In operation all need to have a good mentality and have a resistance to live lonely heart. After several years of work analysis, the general unpopular keywords and site name of the fastest 2-5 days can be the first page or 100, then how should we take this matter seriously?
First , the new station will need to plan before the line.
The main work of the new website after the launch is our most common operation of the content of the supplement and set the keywords of the site (the new station is not recommended to set up hot keywords, which will lead to users can not condense), the title, description and the program itself we need. But the site after the very taboo is to modify a little every day, so that its own site in the audit period, you do this will only increase the length of the audit period, the worst will cause the station was Baidu mistakenly K;
in general, we do not recommend the new site in the local testing when the content is filled, we recommend only to the homepage of the module to fill in some related content can be on-line, remember do not go to bulk collection (direct copy of other people's website information to earn their own station also belongs to the collection), In the new station period we can do some pseudo-original to attract Baidu crawl, thereby improving the ranking of the site.
Second, the article update needs to maintain the law
we can update a few or one each day, and control the amount of their own (do not see yourself today have time, send a 30 articles, the day after tomorrow busy an article did not). Why do new stations need to send articles every day? Because we are different from the high-weight sites, we do not have a user system, and the site is very dangerous during the audit period, so we need to update the article every day to attract spiders to crawl and improve the rankings.
Third, maintain the quality of the article
about the quality of the website I believe we all understand, but what kind of quality? In fact, we always emphasize the user experience, basically a large extent to mention the quality of the article above, do not think that the original is good, a lot of original is really original, but not related to the site theme, readability is not good, it may be better to reprint the relevant articles of readability. So I mean the article quality refers to the original in advance to ensure the readability and relevance of the article, or you will appear, why my articles are original articles, why also not included, the site page is not put out.
Iv. be patient and do not optimize over
Everyone understands this truth, but there are always so a large number of friends can not bear loneliness, 2 weeks did not include the beginning of the urgent, doubt is not the chain to do less, or just included, to see how there is no ranking, go over the accumulation of keywords, now generally do station, The site does not have 3 months to think (general keywords or hot keywords) rankings, do the good thing, because now do stand no more than the original, may be collected under the outside chain is very easy to go up, but also particularly stable, now is not the old station, even if the occasional up, it will soon fall. We just need to keep the chain of the site and the quality of the article just fine.
The chain is occasionally sent on the line!
Five, friendship links is very important
if the new station can have a few high-weight station to take you, then your new station will certainly be faster through the audit period and easy to generate rankings, where the author needs to pay special attention to everyone, we do not go to the bulk of the purchase of links, if it is an individual site can also, but we go to buy a lot of links are dedicated to do A website single wizard out of dozens of, this do not buy, and even may be dragged into their own site. such as our own site included more, naturally to exchange the same site!
finally friendship reminds everyone, the operation of the website we must maintain patience, adhere to do, so that it is possible to do better! Unpopular keywords we can in a very short time to improve their rankings, but if we want to have a higher ranking, the first need to use accurate keywords to focus on user experience, must have enough heart, to grow bigger. Do not heart is very dark, an on-line want to eat big crab choose a hot keyword to do promotion. This is often done by dying on the beach, we must gather the users together.