How to enhance SEO effect through website optimization?

Really good site optimization should not be targeted at which search engine, but should focus on the needs of users. The search engine weights this user indicator, and actually wants to focus more on the user experience upgrade. So, how should these user metrics be improved? There are a variety of ways to share one of the easiest optimization ideas.

This idea revolves around the website image unfolds. A good website image can often allow users to stay a little more, more open a few pages. However, here to mention not only the appearance of the website is good-looking problem, but also need to do more image improvement, mainly from the following aspects to start.

1, the first screen to pay close attention to the eyeball

General web site can not be a screen on the display, and a screen on the display of the site to give people too thin impression. This first screen is the first impression of the phenomenon of the site, so it must be the first time to seize the attention of visitors.

First, the first screen to eliminate dense. Do not think the first screen will be a large number of information to bombard the user's eyeball, so that users will be blown away. The first screen try not to appear the following things: a. paragraph text; b. List of characters; C. three or more colors; d. drop-down box.

In fact, the first screen must have four elements: logo, search box, navigation bar and big theme. With these four things, other can be added as appropriate, the overall principle is simple and generous, to induce click-oriented, do not show too much practical information, especially the word not too much, this is the trend of web design.

2, the overall site structure to avoid the use of "parallelism"

The first screen to catch the eyeball, the General people will first browse the overall site, drag down to see what the site generally said. Although the bottom of a large area, but must be avoided is the site of the plate straightforward. The "Parallelism" section structure is very easy to cause fatigue, because it makes the eyes can not be landed.

Therefore, although the first screen below the area is relatively broad, but also have to do with the main, there are layers of sense. In general, the more important information is displayed on the left, the more secondary information is displayed below the right. In this way, users can find what they need two times a click.

3, let homepage title again "The title party" some

A home page above the title of the proportion of large, paragraph of the text is very few. Can appear on the first page of the title is limited, so, these do not let these headings occupy manger, do not appear mediocre boring title, otherwise the overall page "by the point rate" will be reduced, the arrival of visitors to the page, the natural PV amount, dwell time and other user indicators will be reduced.

Therefore, the title of the homepage to be carefully designed. So far, keyword layout-oriented titles are not recommended for large-scale use, but the inducement of the title should occupy a large proportion. Home title The biggest contribution should be to make the overall image of the first page of fresh and interesting, highlighting the brand characteristics, rather than the location of the layout of keywords.

4. Use picture to induce click

Attention economy, can attract attention only to survive, so the meaning of the picture is particularly important. Even the tiger smell net this in-depth review article-based website, will also carefully select the image to enhance the site visual effect, "No Picture no truth" is a very disappointing word on the Internet.

Therefore, it is recommended to increase the overall site picture ratio, large map of the use of small graphs, especially the use of small images, loading speed and other technical aspects of the problem is not interference, and make the site seems more attractive. The list of "small picture + title" appears in the homepage will be a very click on the temptation of a landscape.

5, let the text layout slim some

If your visitors are fortunate enough to be able to go into the article page, it is gratifying, but also the pressure mountain, because the details of the stay time on the SEO effect of the impact of more, the general Details page should be the longest dwell time.

Therefore, the text layout of the details page does not make people want to run at a glance. Let a person look on the loss of confidence is often no small title, large paragraph of text, text too small, the text too long these basic errors, so, to the article weight loss is necessary. The method of weight loss is to improve the basic errors, the size of the title mosaic, multi-segmented, font size 14 or more. As for the length of the space, it depends on the quality of the content.

In addition, the proposed article page more interspersed with several pictures, picture and text mixed is the basic requirements of the Web.

6, website interaction not too enthusiastic

The most maddening sales tend to have two kinds: one is the volume is big, the other is too much, these two sales are "brutal" sales, it is difficult to conquer customers. The site of artificial customer service or robot customer service is equivalent to the sale of the site, preferably not too active. The nature of the Internet, more emphasis on the user-led, read, do not understand and need to be initiated by users to ask for demand.

So, as long as you ensure that your customer service at any time easy to see where to stand on, do not always lippy the same doom pop, the whole screen back and forth suspension. In fact, pop-up and suspension of these two things can already give up no more.

The above mentioned points can allow users to behave better on the site, and it is easier to make the site become a search engine in the eyes of the good site. In fact, these practices can be understood as "hidden in-chain construction", are to improve the depth of access to make efforts. The current search environment for SEO people put forward higher requirements, not only the dead words and clever technical means, as well as hair outside the chain, but to more face users, and user needs to docking.

Article: @ Marketing Department

Original address: http://www.seoyx.cn/post/39.html