How to test the user experience of the app

"User Experience" is an issue that is of great concern to every enterprise custom app, and it becomes an important criterion for determining the differentiation of app products. "User Experience" is a relatively perceptual concept, the same app for different users have different experience, so operators in the evaluation of user experience will often use task testing method, that is, invite a certain number of users, set a specific usage scene, Let them use the app in this scenario to accomplish certain tasks and determine whether the user experience of the app is good with the results of the task.

A good user experience includes many aspects, such as the sensory comfort of the user, the appeal of the app, whether it is easy to use, whether the interface is friendly, and also the cross-cutting aspect, such as the difference between the app and the competition in the market, the competitiveness of the app, the trust of the app on the social platform, and so on.

When using task testing to evaluate the user experience, there are always three concepts: User experience, task completion, and user satisfaction. We can evaluate the level of user experience combined with task completion and user satisfaction.

Since it is a "task test", the level of task completion becomes a quantitative method of verifying the user experience. By collecting data on the task completion of a certain number of samples, it is very intuitive to see the quality of the user experience. This method relies on a large number of user samples, the higher the sample size, the higher the quality, the more accurate the data and consideration results. If a large number of samples cannot be obtained due to resource constraints, the product manager can also think of himself as a user, improving the user experience by improving the task completion level.

Task completion is a quantitative approach, and user satisfaction is a qualitative method for verifying the user experience. User satisfaction is a qualitative feedback of users after they have finished using the app product, and the user experience of the app is analyzed based on these feedback. In the app design phase, the product Manager will work from the app design point of view to improve user satisfaction, such as described in the user experience includes several aspects, is from the app's product design point of view.

While the content of user experience assessment includes task completion and product satisfaction, task completion and product satisfaction are not completely irrelevant, with two intersecting parts. Users can be satisfied with the product so as to improve the completion of the task, can also be due to the successful completion of the task to inspire user satisfaction.

Task completion and user satisfaction are independent and mutually reinforcing, the user's task completion will significantly affect the user's overall satisfaction with the app, and whether users are satisfied with the app is a key factor in determining the user experience. So app operators need to pay more attention to user satisfaction and incorporate it into their planning during the early stages of the app's design.

For more app information, please follow www.apicloud.com

How to test the user experience of the app