How to establish e-commerce website (ii)

In this blog continue on how to set up an e-commerce website to summarize.

Three

When an enterprise website construction is completed, it is necessary to carry out specific promotion planning and marketing planning. In the promotion plan, the increase of the exposure rate and the establishment of corporate brand image becomes very urgent.

In the promotion plan, the advertisement type plan is more focused on improving the site's exposure rate, such as our common search auction, CPS Alliance, e-mail message, purchase outside the chain/advertising, exchange links, etc.;

In the word-of-mouth planning, we pay more attention to a series of ways to improve the conversion rate including brand building, such as in the Community blog propaganda, through the IM signature/mass/share, soft text, SNS, video and so on.

In short, the scope of the promotion plan is very broad, basically the Internet "someone's place there is a promotion of the figure." Based on the promotion plan is the marketing plan, the marketing plan goal only one, that is lets the marketing object enters the enterprise website to purchase the product or the service. Therefore, marketing planning more aggregation in the scope of sales, such as SMS, mail, blog, etc., which event marketing is a very effective short-term planning method, but the event marketing need to pay attention to the scale is quite limited, In the process of borrowing, enterprises need to choose the time that is closely related to the target audience and be able to put the impact of the activity within manageable limits, and can always systematically grasp the whole system. At the time of marketing planning, it is not necessary to limit the marketing of the Enterprise website, and it is very effective to set up a flagship store in some fairly mature e-commerce platforms.

Four

When an enterprise's e-commerce system enters a perfect stage, data analysis and customer relationship management becomes important.

First of all, in the face of the effect of marketing, we need real-time monitoring.

Second, the customer registration, visiting rules, conversion rate and other elements need to be analyzed immediately. After a reasonable conclusion, the data analysis should give the solution and feedback to the marketing team in time.

How to establish e-commerce website (ii)