This article is from CSDN Editor Chen to the blog "How to properly redesign a Website" compilation, the original author Christian Vasile is a young web designer in Romania, introduced the website to make a revision of some comments and suggestions, The most important thing is to keep the communication with the users, using their feedback and suggestions to gradually make the website revision.
The contents are as follows:
In the Internet age today, the website is very frequently revised. This is thanks to the constant emergence of new technologies (everyone wants to follow the technology bandwagon), or because of the changing rules. Whatever the reason, the correct revision is very important. Make sure the new design will give you more advantages in front of your competitors.
We don't want to make a revision to the website in order to spend money. The reason for the revision is that we feel that the site needs to be visually improved, and our visitors want to see something new from a visual perspective. We should consider the revision from the user's perspective. When considering creating a new logo for our blogs, publications and any other form of Web page, the user should be the object of our attention.
The bigger the website, the more important, the more likely it will fail. Why? Because you have to take thousands and millions of users into account, it's hard to please all of your users-and frankly, it's impossible. I once left a website I like, just because it made a facelift. If I leave this site permanently, I would like to know how many other users have done the same thing.
To increase the likelihood of a successful website revision, here are some points to note.
Make sure your site needs a facelift
When your site already has a back-up visitor, most of them want to add some functionality, they know where to navigate, where the search box is, how to find the document, and so on. Through the revision, you are most likely to change these things.
If you are lucky enough to have a live community, you can make an online poll and ask if they need to make a website revision. If you do not have such a community, the decision will be made by you. Try to ask the Daniel Designer for advice and see how they think about it.
Get your users involved
The second step in the revision process is to involve community users, which can help the site be more appropriate for your users. Because you get feedback from them and use the feedback in the website design.
It's a good idea to try to keep the main elements in the same position, at least to make sure that the function at the same location is similar. The first time you move a toolbar from the left to the right, it often causes confusion. The same is true for the navigation bar-if the previous navigation bar is a drop-down menu style, let it continue to hold this style, or simplify navigation. It is important to ensure that users do not feel that the navigation bar is more difficult to use than the previous version when using the new site. To avoid the overall revision of the site. More importantly, let the user participate in the process.
Test Web site
Do not close the door to engage in website testing, let the user also participate in. Give the user the option to test the new site--make it visible. Then, let users submit feedback to you through forms, questionnaires, and keep track of them. This is another way to engage the user. As I said, users are always the focus of our attention. You are not making a website revision for yourself, but for the user. Letting the user test the new design before the work is done will also give you a chance to fix it. But this process is difficult, you have to start with some new ideas and end with a different site--anyway, make sure your visitors appreciate the changes you made to the site, and they'll come back again.
Don't change the layout right away
This is a strategy used by most social media sites. Whenever they change the layout, they either let the user continue to use the old version for a predetermined period of time, or let the user switch to the new design, given an option that allows the user to revert to the previous version. Why would they do that? The answer is simple. Not everyone has time to use the new layout. Using a new style of layout takes time, and if users don't want to spend time on it right away, give them the power to do so.
Allow users to switch to the new design (especially if the site is still in beta), while giving an option to allow them to revert back to the previous version. Of course, we can't do this forever, so let's take a look at Facebook's approach. Only after they have determined that the new layout can be used within a month or two will the user be forced to update to the new layout.
Some users decided to turn to Facebook's new "Timeline" page. I like the previous layout, so I decided to keep the layout. And I don't want to get a timeline page, and Facebook doesn't allow me to go back to the previous version, so my Facebook has been facelift. But in fact, it won't be long before Facebook will update my layout to timeline when the old layout is no longer in use.
This is an interesting strategy that has been well implemented in social media. So in your website revision can consider this strategy.
Users are also allowed to provide feedback after the website revision is completed
You have made a revision to the website and have completed it. Users cannot go back to the previous version and only accept the new version. To be fair, users should be allowed to provide feedback.
There are many tools on the Internet that can help you achieve it. In this way, you can make sure that once an error occurs, the user can point out--it's easiest to implement if you have an active community to support the site. It's worth a try.
If a lot of users feel something is wrong, modify it as quickly as possible. Their opinions are valuable and considered, and users will feel that they are part of the community and will be happy to stay on your site.
Make sure you have a clear reason for every decision.
It is wise to tell the user why you are making a revision to the website. Some users have little knowledge of design changes, usability, or new technology, and I'm afraid they won't care about it-they just want to continue using the site as they used to. In a certain amount of time, users may not be accustomed to design changes until they get used to the new layout, so at first some users may be resistant to your popularity of new styles.
So, explain to the user why you think the revision is important. Using some basic theories, explain to them that adopting new technologies will make the website more versatile and even more accessible to the website. When you hear this, most users will be excited about the new design.
Develop guidance notes for new layouts
If you have a large-scale revision of the site, it is helpful to guide users through pictures, text, or videos. I'm sure the users who know what to do next will be grateful for the guidance, which allows them to quickly adapt to the new design. It will also make them feel that you care about them-and that will prompt them to visit your website again.
In case your website revision fails, there is still a solution. This happens only when you hear a lot of complaints from the community, you don't want to spend money on new designs, but want to do something to improve the site.
About your mistake.
If the error has occurred, it is likely that you have made a mistake as a designer. You have done something wrong in your development process, or you may not have communicated with the user. If they're not happy with the new design, that's where the design is wrong, and that's where you should focus.
This is a great time to show your intimacy with the community. It can be on Twitter, Facebook, or on your website, giving users a real sense of the urgency you want to fix mistakes. Let them express and let them tell you where there are errors, so that it becomes easier when you determine the solution.
Take advantage of their feedback
When the user sends feedback, use it as much as you can. Acknowledge some of these complaints and show the community that you want to do everything better. It will also make your life easier, and you will get some conclusions, ideas and possibilities from all the feedback and the discussion you are involved in. When you get community support, it's easier to modify an error.
If necessary, revert to the previous version
Admit the website revision failure, nothing embarrassed. If the community requests it, you can return the site to a previous version. Of course, going back to the previous version means you still need to use resources to make a website revision, which at least waits until you have a new strategy in place to ensure that the number of visitors is not reduced.
It's really important to make the community happy, and to do that is to allow them to go back to the previous site style. Do not force it on the user. Provide only one option so they can choose the style they like. This will solve the problem in a short period of time, but also for you to better prepare for the new design to provide time.
Keep track of feedback
No matter when you publish a new design, the most important thing is to listen carefully to the community and their behavior. Google Analytics is a great tool for free and allows you to take a deep look at the time users spend on your site. If a user's number of visits quickly rises soon after the site is updated, this may be due to a new site design.
At this point, you have to interact more with your visitors and ask where there is a mistake. The conclusion is that if the designer is interested and willing to participate in the user, many users prefer to stay on a bad page, rather than stay in a good page that the designer doesn't care about. So you have to show your community that you care about them.
Another way to track feedback suggestions is to keep a close eye on blog posts about social media. When it comes to such changes, most users prefer Twitter and Facebook, so keep a certain amount of effort here. This also shows the website's revision is for their benefit.
The conclusion is that the revision of the website is not as simple as it sounds. In this important decision, failure to participate in your community is likely to lead to project failures, forcing users to leave. Keeping a close relationship with the community, using their feedback and suggestions, at least considering their advice, is a smart choice. So you will be closer to success.
How to make a revision of the website some comments and suggestions