How to improve the conversion rate of website landing page?

A high-quality website landing page that allows browsing users to take action on your Internet, thereby boosting his desire for consumption. A successful website is often a host of excellent landing pages, which not only addresses the needs of visitors, but also increases the stickiness of users.

Landing page is also called link target page, website landing page (landing page, abbreviation LP). That is, the visitor links from one place to the first page of the site. This incoming link may be an ordinary external chain, or it can be a page to make a bid. How to make the site visitors can finally become the site of the users or even customers, to achieve cooperation? The design of the landing page is critical. Landing pages should be designed to help attract visitors to purchase products or services offered by the site. How to design the landing page of the website? You can use the built-in box to design, in the design process to pay attention to the following characteristics:

1. The more important things to pay attention to the concise and pre-

Some people write landing page copy, like to use the "deep Mountain Tibetan ancient Temple" technique, a layer of water around the mountains. In fact, there is absolutely no need, everyone is very busy. Remember, the first screen should be clear about the core of the information, the greatest advantage.

2. Good landing page copy must be sincere

Sincerity, performance in several aspects, such as writing to have intimacy and trust, do not install force, to pay attention to communication, rather than advertising, the core focus on a point, is to pass the most valuable information to the visitor. Apart from this, a more well-written copy is a waste of effort.

3. Deep understanding and discovery of audiences and their core needs

That is, you this page is to attract who, which group, they come to this page, we can help them solve what needs. The target of the audience must be very clear, before the remedy is possible. and pay attention to the site template is the organization of reasonable.

4. Should actively respond to customer needs to increase communication tools

Online message, online customer service, online demand survey questions and answers these are old-fashioned, but they are very useful. If the customer is not familiar with the site, may not be in time to call the consultation, these forms and instant communication tools become a tool. In contrast, the customer clicks the mouse to be able to communicate the demand thing, the customer is not very willing to call the consultation.

5. Paragraph handling attention and selling points

The first paragraph is especially important to streamline and combine elements to deliver the fastest presentation to the user. At the beginning of each paragraph, focus and selling points should be refined.

6. Attention to graphic combination, combined with visual sensory comfort

Graphic design is very important, graphics and text to have phase, echo, want to foil the role, you can put important pictures behind the text. Attention to these pictures to try to control the volume, grasp the focus, no shock of the picture as far as possible, blurred the picture resolutely not used.

7. Reduce some completely unnecessary elements

For example, reduce flash, pop-up windows, large image background, unnecessary links, so that users focus on your theme, reduce the export of the site, to know the bounce rate.

A successful website is supported by countless excellent pages, with a large number of high-quality landing pages, to improve the quality of your site in all aspects, to allow visitors to like your site, so that they become loyal users and members of your site, thereby triggering the user's desire to consume, to achieve your desired results. Detailed information can be noted in the original source:

How to improve the conversion rate of website landing page?