How to modify the title does not affect the SEO ranking _ the correct way to modify the site title

Baidu Webmaster Official documents Clearly said: Do not recommend frequent changes to the page title, modify the title of the page may lead to site down right, K station. Let's explore why.

First of all we need to understand is that Baidu to give the page keyword ranking premise is that the theme of the page is related to the keyword, the higher the correlation, the keyword may get the higher the ranking, conversely, if the theme of the Web page is not related to keywords or low relevance, the quality of the Web content is better, also can not get keyword rankings.

Under the premise of understanding this keyword ranking, let's explore why modifying the page title will reduce SEO rankings.

People who have known about the history of search engines may know that the way the search engine initially judged the theme of the page was through meta-information keywords, the Web keyword information. With the advent of a large number of fake meta-information pages, in order to compensate for this algorithm, Baidu abandoned the keywords information to determine the theme of the Web page, in turn through the website title + site content to judge.

Here, you may understand: The page title is the search engine to judge the theme of the page important information. If you have a Web page in Baidu has been a keyword SEO rankings, indicating that Baidu judge the page with the topic of keywords related, and content quality has also been recognized by Baidu. In this premise to modify the title of the page, Baidu needs to re-judge the theme of the page, if Baidu judge the relevance of the page and the keyword decline, nature will also reduce the ranking of the keyword.

Modifying the site title involves SEO optimization rules:

1, SEO optimization in the keyword match is better than the exact match;

2, the title of the page, the first keyword easier to get ranked;

3, the more keywords in the page title, the lower the weight of the focus on a single keyword.

The following method of modifying the page title is based on the above background and SEO rules, fully abide by this method to modify the site title, not only will not reduce the site rankings, but will increase rankings.

1, try not to move the title has been ranked keywords

If your site has been ranked by some keywords, and you want to make these keywords existing rankings are not affected. Then, it is best not to move these keywords in the title when modifying the site title. If you have to change, then according to the above three search engine optimization rules to judge, after the modification of these have been ranked keywords, is advantageous or has the disadvantage. If it is favorable, the changes will not only reduce the ranking, but can quickly improve the rankings.

2. Simplified title Words

The above also said, the site title, superfluous words, words will distract the weight of the main keywords, thus affecting the site keywords ranking. Therefore, in determining the main keywords of the site, to streamline the title words, as far as possible to remove unnecessary words, words are necessary procedures. Moreover, Baidu search results can only show 25 characters, writing too long title is not conducive to the display of web information, will reduce the user click-through rate, and then affect the site rankings.

3, the whole station title modification to step

Some special sites to optimize (such as: There are keywords piling phenomenon of the site, the entire site unique title website, etc.), need to modify the entire Site page title. At this time can not be drastic, but need to step-change, so as not to cause the keyword rankings instability. Generally recommended to modify the site title of the amplitude control between 3%-5%. Change the title of only a subset of pages at a time.

4, the title can not be changed frequently

After the site title is determined, try not to change it, after all, stability is also a search engine for the site evaluation of one of the indicators. This requires to determine the site title to be think twice, once determined not to change frequently. Don't make big changes for at least six months.

This article is from the "Yi Li" blog, please be sure to keep this source http://dcxyl.blog.51cto.com/12215707/1866476

How to modify the title does not affect the SEO ranking _ the correct way to modify the site title