How to optimize mobile website

Network Marketing personnel do not deny that mobile internet marketing is a big trend, but how to do it is afraid to helpless. From the PC-side network marketing experience and common sense, the first is to do a good job of mobile mobile phone site optimization. According to the observation of the niche and a number of Internet data analysis, the majority of the current domestic is not a good mobile phone site optimization, and some just by the PC-side website copy into a simple mobile version of the WAP site, basically did not do optimization.

According to China's three largest operators, the number of mobile phone users has reached 1 billion, more than 2/5 mobile users each month from the mobile phone terminal access to the webpage. Eye research from company Data trees found that only 14.32% of Alexa's 10,000 sites have mobile versions in January 2011. The proportion of mobile mobile phone sites is certainly improving today, but for these existing mobile sites, niche people look at a large number of mobile sites, and seldom do optimization work.

So, here, the niche wants to correct the mobile phone website optimization is not a simple copy of the PC website to come over the mobile version. In China, mobile site optimization is mainly aimed at Baidu, the search engine, don't say what to user experience-based, it is probably self-deception from the marketing point of view. In addition to a few major stations and authoritative station, most of the small and medium-sized websites rely on search engines, especially relying on Baidu to survive. In the mobile phone user community, Baidu still occupy the leading position of the search unshakable, therefore, mobile site optimization is still facing Baidu, the largest Chinese search engine to carry out. Of course not that the user experience is not important, is to take the search engine optimization under the premise of the user experience as much as possible.

1, positioning and page design. Whether it is PC or mobile, the site should consider the problem of the positioning of the consumer group. Although the number of smart phone users is very popular, but to understand that most of China's mobile phone users are using the 2G network, has been shouting 3G, 4G mobile phone users only about 15% or so. Therefore, in the page design, to consider the user to open the length of the Web page, some of the bright flash, JS and other suggestions or not to be good. This is not only the user experience problem, but also to minimize the work of Baidu Index crawl, so that Baidu spiders as many crawling and included pages.

2, the website as concise as possible.

① Mobile website than the PC-side web page download speed is much slower, so as far as possible to the number of pages and page size control to the lowest.

② In addition, because it is a mobile phone user, users browse the Web time is fragmented, it is impossible to patiently click a lot of pages. Therefore, the design of mobile websites should be streamlined as much as possible.

③ the purchase process or the shopping guide page as concise and streamlined as possible, from the consumer into the site to buy as far as possible to provide the simplest steps, directly abandon those redundant content, for consumers to present their desired. If a purchase process needs to register seven or eight items, and then fill in seven or eight items at the time of purchase, I am afraid there will be no repeat customers next time.

3, Domain name and robots settings.

① domain name as short as possible, most of the mobile phone version of the website's domain name is a PC-side site two domain name, of course, this is also very good, and traditional web site to maintain consistent, more let the user trust. But if it is a dedicated mobile site, it is best to start a short and easy-to-remember domain name.

②robots settings on the best without any restrictions, let all search engines crawl. In addition to the niche here to correct a lot of misunderstanding, Baidu official statement Baidu Spider Crawler ua is baiduspider (WWW and wap consistent), individual stationmaster often mistakenly think Baidu mobile phone crawler UA is baiduspider-mobile, actually not this matter.

4, avoid using pop windows, Flash, Java and other behaviors. Similarly, flash and pop-up windows and other behaviors will occupy a large part of the traffic, for mobile phone users, will undoubtedly waste time and traffic, for the search engine, the basic understanding. Technically, the Apple product does not support flash functionality, a large part of the smartphone users can not use this feature, also, many smartphones do not support Java, so this is only two aspects of the practice is not pleasing.

5, page details optimization.

① 's exclusive mobile website header tag. For the Mobile Site home page or channel homepage code in the keywords, description preferably with the PC side of the META tags and keywords, in each page keyword and description like a traditional PC-side website, do a targeted completion of the work. It is helpful to show (abstract) and optimize your search results.

② reduce the dead chain. If there is no content, it is best to specify the status code, such as 404, 403, etc., if the content of the dead chain to redirect to the first page, it is best to jump through 302, do not use JavaScript jump.

6, the use of standardized protocols, do a good job of browser-compatible debugging. In general, mobile phone station has XHTML, HTML5, WML three kinds of protocols, it is best to use a standardized, standardized protocol format, to avoid unnecessary trouble. Of course, you can do more than one version of the site, the site for different layouts of automatic adaptation.

7, URL link normalization.

① for more than two level domain name or directory of the plate, use the specification, simple URL, try to remove the parameters unrelated to the content of the page, such as to distinguish the phone model, distinguish the user, convenient statistics and other parameters. such as the mobile version of "Baidu Know" http://wapiknow.baidu.com/

② page URL link Jump preferably is the normal format of the target URL, do not jump in the middle.

8, do the mobile version and the PC version of the website conversion.

① ensure that the mobile website or the PC-side site on each page has the appropriate navigation or prompt links, so that users can switch between the mobile version and the PC version, but also facilitate the search engine better included.

② Baidu officials have stated that for mobile sites, when Baiduspider UA or other unreachable UA access, it is recommended that you return to the HTML5 or XHTML type of mobile page by default, and do not redirect to the PC page.

9, mobile website adaptation statement. The appropriate DOCTYPE statement on the mobile page helps the search engine identify whether the page is suitable for mobile browsing. <! The doctype> declaration is positioned at the front of the document, before the

The following DOCTYPE can be used in the XHTML protocol Mobile page:

<! DOCTYPE HTML PUBLIC "-//wapforum//dtd XHTML Mobile 1.0//en" "Http://www.wapforum.org/DTD/xhtml-mobile10.dtd" >

The WML Protocol mobile page can use the following doctype:

<! DOCTYPE WML public "-//wapforum//dtd WML 1.1//en" "Http://www.wapforum.org/DTD/wml_1.1.xml" >

The DOCTYPE of the HTML5 protocol is: <! DOCTYPE html>

10, other optimization matters. Some other optimization points are the same as traditional PC-side website optimizations. such as the structure of the site to use a reasonable tree structure, preferably with a combination of tree and flat; clear breadcrumb navigation, convenient search engine crawling crawl and user experience; The title should try to include keywords, home page, channel pages, content pages should be focused on the wording.

11, mobile phone site revision or change to do 301 redirect. Baidu Official for mobile site revision or change the domain name, the new and old content mapping to be as simple as possible, change the domain name, if you can do the path unchanged, the negative impact surface will be smaller, and the impact time will be shorter.

Baidu Webmaster Platform official also published a Mobile station optimization guide, the majority of webmasters and marketers should read carefully. So the traditional PC website Mobile search optimization can be used Baidu Webmaster platform to do Mobile station.

How to optimize mobile website