How to quickly implement short-term mobile video capabilities?

in the "Internet +" concept was fried in full swing today, short video with short video, fast propagation, simple production process, low production threshold, and strong participation in the Internet all the hot focus of the spotlight, appear in the public perspective. So how to quickly realize the short-term mobile video function? The author will be based on the industry's insight, combined with the NetEase Cloud letter technology for specific analysis.

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Short video push and play

At present, there are many appstore include or short video business-based apps, more typical of today's headlines, quick-racer and NetEase news.

These three products are relatively high in the current daily life APP can represent the business trend of short video to some extent. These three products have several key features in the video business:

• Video length is short, the content is wonderful, easy to play.
• A wide range of video sources, there are netizens original, there is video synthesis, a film excerpt.
• According to user behavior to push the content of interest to users, accurate positioning of user needs.
• A wide range of social circles to share, a large number of operations public number push.

because this kind of The focus of the app's business is on the massive video push to make the user produce "product stickiness", so for short video pre-acquisition and editing and other aspects of the business appears weak, also because of this will produce the following several drawbacks:

• The user group is reduced in scope and does not achieve the effect of the accompanying shoot.
• User single receive video push, social circle activity has a bottleneck of development
• The pre-processing is not enough to lose user-created video resources.

Short video capture and pre-processing

based on this business demand, the market is increasingly emerging in the short video of another kind of business branch -video capture and pre-processing, such as the United States, VUE, Alive.

if the first class of App is to provide users with a platform to display their own, then this kind of app for users can create a work of their own satisfaction. This type of app has several business features:

1) variety of video sources. This includes video sources such as local video, network video, captured video, and more.

2) Perfect the system video editing. This includes video cropping, stitching, filters, mixing, transitions, transcoding, and more.

3) The variety of video output. including video sharing, video upload specific platform and so on.

4) A good editing experience. All editing effects can reach "WYSIWYG", which can visually show the user the effect of editing.

5) Excellent editing performance. The target video is generated quickly and consumes less power.

because this kind of The app has excellent front-end processing power, so the product type is more emphasis on the tool class, so it also has the disadvantage of generic tool class:

1) can not "stick to the user" for a long time, leading to live far less than the first type of products

2) All the technology is put in the front, easy to be replaced by similar competitors, lost market

A complete short video business ecosystem

A complete short video ecosystem should also have the business focus of both of these products. ：

A complete short video ecosystem should have both local editing of the video, cloud processing, and final user preview. The Red Arrows shown are the direction of the video data, and the blue dashed line is the direction of the video-related information. The core business of short video mainly has the following points:

1, video capture.

The mobile device can capture the video according to the user's desired resolution, and save it in the form of a file. This part of the business on both Android and iOS platform can rely on the corresponding platform interface, the corresponding resolution of data acquisition.

2, video processing.

video processing is mainly video cutting, filters, watermarks, splicing, transition, mixing and other effects, generally using ffmpeg to carry out the corresponding effect processing, more in-depth can also use some of the system's own optimization interface, or use the corresponding algorithm of image processing to achieve the effect of video.

3, video upload.

Mainly with the video service platform to interact, the main problem is to ensure the rate of upload, in general, these service platforms will be based on the user location to allocate the nearest service node to ensure the upload rate.

4. Video Service Platform

provides video cloud processing services. The main processing here is to provide video storage space, the video for the cloud transcoding, video information encryption processing, video download and playback node optimization selection and other services. The storage and node optimization, can be combined with their own situation across the country, or directly using a third-party operating CDN, to ensure that the user to provide the best link.

5, User Service platform.

User Service platform is generally used to do statistics of video information, general user behavior of the prediction algorithm are in the User Service platform to do, to ensure that the user is the latest video. At the same time, the User Service platform also needs to get the best line to the video service platform, to ensure the user's download rate and the smoothness of online viewing.

6, video playback.

generally for short video, the video playback section does not need to support a particularly comprehensive video format, because the video service platform will be all uploaded video unified format transcoding, so compared to the traditional player for short video needs a more "lightweight" video player, Only need to support MP4, FLV and other mainstream formats.

In General, the business of short video is relatively a closed ecosystem, so it is easier to cross-collaborate with other areas of business and breed new types of apps, with several extensions to expand business such as social, live, IM, etc.

How to quickly build a short video business

from the core business of short video, short video development needs more professional audio and video developers to develop, and the need for a long period of technical precipitation in the same competing products stand out. So how can you quickly build a stable short video business floss? Because of the independent ecological characteristics of the short video service, we can consider encapsulating the short video service into a separate SDK, which only needs a few simple steps to complete the short video service, the more reliable short video SDK on the market has NetEase cloud, Jinshan video cloud and Ali video cloud.

to NetEase cloud letter short video service, The main business of the SDK is as follows:

,the SDK almost completed all of the short video business, here is the reason for the recommendation:

1, the interface is flexible. The built-in provides a near-complete video processing scheme, which can be used by default for developers with weak foundations, and a fully customizable way for developers to complete their project needs.

2, video service platform. NetEase Cloud Letter with large-scale full-network distribution capacity, transcoding ability, on-demand and download speed relatively fast, weak network situation, anti-network jitter ability is very strong.

3, easy to integrate. Interface granularity setting is relatively reasonable, almost no code intrusion, easy to integrate quickly.

Finally, I personally based on the NetEase cloud short video SDK integration of short video demo, cottage a competitor UI, after testing can be fully qualified for all the short video business needs of the current market, the project development duration of two weeks.

I believe you read this article, for how to quickly realize the mobile short video function has a preliminary idea, want to get more products dry, technical dry, welcome to pay attention to the netease Cloud Letter Blog .

Understand NetEase cloud short video function, please visit netease Cloud Letter .

How to quickly implement short-term mobile video capabilities?