HTML5 marketing is not as easy as you think.

Whether it is a third-party development company, or advertisers, in the face of HTML5 marketing will encounter such a problem, or there is such or such a misunderstanding, now let's see where the pit is?

Want to rely on a HTML5 can be a night fame expectations high, less investment, many marketing staff, especially the boss, want to rely on a non-promotional investment HTML5 overnight fame, but now this situation in the circle of friends is impossible to appear.

H5 page Promotion method is not good, no outside the circle of friends sharing and public promotion, but the current HTML5 marketing, whether in the form or content creative, still face a great challenge, while the user of the circle of friends to the growing number of foam information fatigue, resulting in a certain degree of resistance While the increase in public numbers keeps the opening rate and reading volume down, it is not possible to make a HTML5 overnight, but it is getting smaller. The proportion of the total HTML5 output will be low enough for marketers to tolerate.

HTML5 itself has technical problems as a technology that is not yet mature, HTML5 is in the social arena to shine. At present, the problem of HTML5 is still more, there are many technical shortcomings need to improve, such as page switch white screen, drop-down menu is not smooth, multiple audio playback is not smooth, mobile device Interface API Less, can not scan the QR code, can not use voice input, can not be a key to share the circle of friends. These to marketers, are hidden in the foot of the deep pit, a inattention fell in.The phenomenon of homogeneity of works is serious many people's understanding of HTML5 is to stay at the user level, invitations, small games, brand display, sweepstakes and so on, but most of the work of the homogeneity of the phenomenon is very serious, whether it is the form, or the content of creativity. The demands of marketers and producers are increasing, and the challenges are growing, and it is not easy to make a work that will attract attention.Easy plagiarism and lack of intellectual property protection
If you are lucky, through the hardships to do a good HTML5 application, such as a nerve cat, then more happy than you must be other copycats, they can easily copy your HTML5 down, change their domain name to hang up, and then change the way the advertising contact to their own. The nerve cat, 2048 and so on the derivation many versions, most people may not have visited the original (because plagiarism and imitators too many), the plagiarism light person changes the domain name, the more powerful is takes your creativity and then in the short time does a better than you the game or the application, lets your tear cry dryMarketing promotion Only the attitude can not be long-term future application often advise customers to launch a wide-point advertising, we feel that in the dissemination of the rules of the game should be adhered to, should not just want to eat from the things, but should change the thinking, think of our contribution to what? What do we bring to the user? The more you contribute, the greater your return. If there is a H5 to success in the circle of friends, mainly creative and producers to always stand for the user to think about the point of view to develop HTML5 strategy, we want to do so that users love the "ads", users will share the forwarding, rather than rely on the mandatory requirements and induction, this result will eventually be user complaints, even be blocked.Jirenlixia uncertainty big HTML5 can suddenly burst fire, the most credit, but is HTML5 the best quality of the entrance tightening-the circle of friends to share the dividend is gradually disappearing. The work here is characterized by the impact of the platform policy, the future of uncertainty. In the recent introduction of the policy restrictions on the sharing of friends, inducing attention and sharing, first offenders will face a number 30 days, intercept links, remove the increase of the fan and the traffic closure of the main penalty, two violations will be directly permanently sealed number. And the amount of forwarding more than a certain number will block the circle of friends, meaning that the future will not be easy to appear in the next few dollars to get traffic break tens of millions of HTML5.

HTML5 Marketing is not as easy as you think