Marketing tools need to be strengthened

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For the most part, you want to see the stronger the strong play code. For example: The NBA in the N-win streak, the Apple Empire Wanzai Unified Lake, Jay Chou became the evergreen tree music ... But in fact, spend no hundred days red, the winning streak will end, Apple has experienced ups and downs, Jay Chou now music is almost many faltered ... Being in danger is a question that should be considered at the peak of any person or thing. Today, is on the cusp of this.

Recently, released 2014 Financial reports, the first time in the operator's business to achieve the transcendence of Ericsson, so in the world's top five communications manufacturers. Without exception, the industry is almost entirely a tribute to the sided. But here, I'm going to blow the wind for. In addition to the communications business, is more important in the intelligent hardware can have a greater breakthrough. At present, at least in marketing means, is far from the poor.

As "Managernent" best representative

The reason why in marketing means, and millet gap can not be said, one of the most important reason is that always follow the Xiaomi behind the learning, almost no original, innovation can speak. In the first place, when was still on the honeymoon with the operators, Xiaomi overturned the traditional model of mobile phone sales with internet marketing and quickly succeeded.After knowing it, saw that it could not suppress the momentum of Xiaomi's galloping, and was helpless to introduce the glory of this independent electric commodity card through this wave of waves.

In the subsequent competition with Xiaomi, in many marketing, promotion is only through with Xiaomi, imitation of the means to maximize the eye and attention. For example, the new launch of the propaganda language, similar snapping, and even in the price of the same as the Xiaomi approach. The most representative example in the recent Xiaomi launched the "Rice festival", immediately launched the "Carnival" to contend. Obviously with the help of consumers to the "Rice festival" concern, to divert the sales of millet, and then let oneself share a cup of soup.

Even after the holiday, and Xiaomi are more than the so-called record, highlighting their leading position. Completely like a child who does not give up, sulking must find the rhythm of the scene ... Perhaps the only difference is Xiaomi directly with the "board brick" to play-all products are sold through the official website, and took out 18-like weapons, whether it is the e-commerce platform or offline physical stores, whether domestic or foreign, as long as the channel to sell products to play together.

But in any case, has always been a marketing tool to lose Xiaomi. And in a short period of time, there is no sign of being able to turn around. With a plethora of smartphones now, the importance of marketing is becoming increasingly apparent. With the growing frenzy of Xiaomi shipments, it is bound to squeeze the survival space of smart devices. Is likely to lose in the end market if it does not raise its voice.

Enterprise gene for the end of marketing means weak

In marketing means, will be weaker than Xiaomi, which is determined by the different genes of two companies. Millet is born on the internet, longer than the Internet, and has long been steeped in the internet marketing industry. And has set up a company for more than 28 years, long-term hardware and solutions-based communications industry, its style is calm low-key, with "stuffy sound big wealth" to describe it again suitable.

Of course, calm and low-key is not wrong, but also the foundation of success. But to be sure, does not have the basic communications business at present, but also the intelligent terminal business which focuses on the consumer-grade market. In the consumer-grade market, if too low-key, it is obvious that the opponent to play a strong marketing tools to eat the dregs are not left. As a result, has been constantly switching ideas in the consumer-grade market, and wants to integrate internet thinking into marketing. But the long-established low-key thinking mode has become the shackles of marketing and it is difficult to have real innovation.

It is not polite to say that if there is no Xiaomi has been constantly changing the marketing means in the first place, just let own out of thin air marketing, promotion, will certainly screw up. Imagine one day, Xiaomi did not first strike, is not aware of the future direction of development where? This is going to be deadly for a business.

Fully promote the existing advantages of  why die of millet

In fact, I think, it is completely unnecessary for  to follow the millet rhythm and rub the friction on the smooth floor in one step. Compared with Xiaomi, both have their own advantages and disadvantages. On the hardware, own sea-think series of chips is its absolute core competitiveness, completely crushed millet without pressure. Especially in overseas markets,  is taking advantage of it. On the software, Xiaomi Miui the second to kill deep customization system, and even has established a complete ecological chain with MIUI as its core.

But the key is Xiaomi in marketing, will own the advantages of the incisively and vividly, also by the consumer's recognition, thus to achieve success. But is in the marketing to take its disadvantage to fight the advantage of millet, how can beat millet? want to really in the smart terminal market and Xiaomi rival, no need and Xiaomi die, just fully publicize their advantages in hardware, and Software as a supplement. Whether we can really see through this and resolutely implement it will be the key to deciding whether  is going to be "fat beaten" or beaten. (New discoveries of science and Technology, Constantine/Wen)

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