The community is shining in unexpected ways, and everyone wants to make the community good and intact. Even most Internet companies make community operations a separate operating position. And, in the community, spending a lot of manpower and resources.like us, over the past year, in community operations, we've burned500,000 RMB, in exchange for these community experience, I will share him to everyone, improve cognition, less detours.
First,Key Words:what is the core of the CommunityThe core value of the community is not in growth, but in retention. Basically, the growth of the Community user volume is a ceiling. Many communities have such a situation: in the use of activities, fission and other methods to grow, there are really good data, but quickly inexplicably decline, everyone is inactive. Our most central and most important thing is to keep the powder good, solve their needs, extend the social cycleSecond,keywords: The key point of community fissionbased on our own experience of community fission, we have found2 more critical points1, how many people would like to play with youFor example, we made a poster, put it in a circle of friends,Then we will be pain points, authority, trust, value, etc. to highlight, simple and rough guide them, expect this poster in their friends circle conspicuous, hope they sweep code, but also want them to help us forward.finally you can see that the people who sweep the code are still more, commented people also have, but the forwarding of people, almost equal to0. They can watch, but they don't want to play with you.
2, how to take everyone to play togetherThe so-called fission, we are all playing together, we tried to use fission way to operate, the effect is also good.we willX and Y are considered key indicators of community fission, and it is often x*y>1 that you can form very effective fission.X: Represents the number of seed users. Y: Share value points (benefit driven, content creative drive, etc.)You can think according to the new ripen, what value are they using to promote?(Welcome to comment area message)
Third, Keywords: hours, users fall in love with the community One theory about the community is that the data that a user leaves in a particular community30 days later and within 24 hours, almost no difference. I very much agree that we often join the community, if at the very beginning, let us no feeling, no impression, then either block, or back group, rarely go to play.This also raises the way for users to24 Hours in love with the community, simply say 3 points:1. What are we doing?First introduce who you are, our products, welfare, etc. are very good, so that users feel that the community is a great, feel that the group is the best of the Lord, is trustworthy entrusted.2. What can you getTell the user what type of content we will provide, what kind of fun activities we have, and the value that users can get and show here.3. Ice-breaking OperationGuide and help the users just into the group to break the ice, so that users themselves actively exchange products, hot spots, so that he gain a sense of participation, value, and the community to precipitate value.
Four,Keywords: users need to connectWhen a user knows someone inside a groupMore than 4 people, he certainly will not go casually, and will be active, if you know more than 6 people, then he will definitely contribute a lot of activity in it. In a word,user, need to connect. There are many ways, such as inviting users to play games and participate in activities. Can also let the group of people who are particularly active in the group to introduce users, as well as send red envelopes, explosions and so on. In any case, the user and the group are linked together. For example: We have done an ice-breaking activity, when some new users come in, we use idioms solitaire and guessing lyrics, let them play (certainly there are some benefits.) Then, you can get some spoof diagrams, and they connect and communicate. I think the value of the user sharing is to have the ability, the characteristic person helps me to establish the connection point.Five,keywords: What activities do communities need1, the first kind of brand activitiesan event, everyone feels good or a guest speaks well, the brand is up. This kind of activity to me is the brand type, even if loses money also must do. Of course, since it is a brand activity, it is necessary to do as much as possible, do not do100 people are less than the size of the salon.2. The second type is the member activityIn measuring user activity, we have developed a set of points system, according to the value of users, we will provide them with differentiated activities services. We want to participate in the small party of our operation society, we can focus on our points system, every month's activities must be small and beautiful, of course, the quality is relatively high.3. The third type is the sharing activityNot that I share, it's user sharing, like thinking v says, sharing users is a great connection point, and I'm going to raise the connection point by sharing activities.4, the fourth type is the charge activityIt is very valuable to do commercial monetization, which is a sustainable model from a financial standpoint, which is a recipe for increased loyalty from an operational standpoint.above5 experience is what you want to share today, they spend a lot of time and a lot of RMB exchange. Today is all dedicated to everyone.PublicNumber:Maibanzhangcurrently100000+ people have been concerned about joining us(material from the network, not original, if there is similar, please contact delete)
I burned 500,000 RMB, in exchange for 3 community operation Experience, today all take out!
