I'd also like to talk about Xiaomi-"sense of engagement" feedback

"The sense of participation" this book recently in the company is very hot, it may be the book has millet, entrepreneurship and other labels, small and medium-sized enterprises want to get in favor of the company's development practices, learn from experience and so on. Before writing the book, it is customary to say nonsense, this is worth a look, but it is not worth buying, the money is too much to spend. Because you spend four or five hours to see it, there is absolutely no need to buy, and I also believe that people who have seen it should be less likely to go through the second time, the majority of people may not go to look, and some people are looking at the catalogue to see one of their own more interesting chapters. No matter what kind of person, there is no need to buy this book, read it will understand, but also I want to talk about the books.

      First to introduce this book, it is the founder of Xiaomi Li Vanchang, is about millet how to do word-of-mouth marketing. Why are you so interested in this book, exactly why the company is so interested in the book. It is very simple, that is, we all want to know millet from childhood to do big, achieve high profit secret is what. And this book revolves around the sense of participation from products, brands, new media, services, design to explain the sense of participation in these aspects of the unfolding and role. Specific do not start to say, honestly this book is very good, at least after reading can know millet this company from the establishment to now has been in efforts to make a lot of achievements. Like the one in the book, "A Pig can fly on a typhoon," a sense of engagement as a typhoon. Participation in the sense of the subject is people, so the whole book is to highlight the role of people, millet employees themselves do not have to say, because this book has been emphasizing word-of-mouth marketing, the most important is the user's participation. In the internet age, having a huge user is almost the winner, the key is how to make the product to attract users and retain users, and this is the most difficult. Take millet mobile phone, millet mobile phone so big sales is a step by step, from the start of a few users to participate in the beginning, that is, a group of people with fever, to later step by step perfect, have to say that millet is a great thing is to pay more attention to the user's feelings, I think this is the main reason for Xiaomi mobile phone sales Pay attention to the user's comments so that the users involved feel that at least the proposed suggestions are useful, there will not be the kind of said also white feel. But this is only for the number of users, the situation is now completely dead, the number of users too much, take care not to come. In fact, in the Internet this mixed people know the importance of users. But to attract users to retain users this is entirely on the enterprise's own combination of product innovation, there is no way to learn from. "The sense of participation" is not a sunflower treasure, since the palace found or can not practice the martial. If you want to find a recipe for success like this one, you might as well wash your sleep. Take this book as the history of millet to see, know their company to do product attitude on the line, and everything else in Xiaomi seems to be a valuable experience, perhaps you use is completely obsolete things. And in my opinion, the success of Millet is to seize the core of the thing, that is the market. As we all know, before the advent of millet, the price of the smart machine almost did not under 2000, and the emergence of millet to some extent brought the mainland intelligent machine market changes, smart machines cheaper, more features fun and the price is not expensive. Plainly is China's cock silk too much, the person who can afford the iphone is a minority, Samsung's model is mostly more popular with the white-collar, and the price is not cheap. But throughout the domestic mobile phone market, combined with the user's economic level, or found that the number of Xiaomi can afford to buy more than the other models (the price is higher than the millet). And at the same level the price of the machineType inside, millet is in the front. The user is not a fool, how to choose is very clear. Millet's slogan for the Fever, the first may be right, but now look is not so, said the fever is not too many people, and the real fever for the people will not be reluctant to throw money into the. But the people who buy millet mobile phones are not like this, but it is a cheap and useful mobile phone. It is precisely because of this, Xiaomi mobile phones will have so much sales. To sum up, millet success on two reasons: one is cheap (in line with the requirements of the market), the second is easy to use, in the same price of the model of the high cost. Personally think Millet to make hunger marketing also played a very big role, but this book did not mention, visible hunger marketing such a strategy is not so on the table. And according to the relevant data, Xiaomi mobile phone actively expand the foreign market can be effective but not good, from a certain extent again proved that Xiaomi mobile phone more in line with Chinese characteristics of the mobile phone market. This year's Nokia was bought, who can think of more than 10 years ago in the world of the prosperity of the Nokia Empire in more than 10 years after the today, not to mention such as Xiaomi is only active in the Chinese market enterprises. In the current situation, millet situation is not very optimistic, Huawei's Glory series and Meizu MX4 out, as well as a series of mobile phone manufacturers want to share in the flow of the emergence. Xiaomi really does not have any competitiveness, not like others iphone, high prices or can have so much sales, and others the iphone is not only to seize the Chinese mainland market. Ray is always the same as false booth. Product really good is not afraid to be black, at least I see a lot of black apples, but others as always selling. Although not very optimistic about millet, participation in this book after the reading can still feel the attitude of millet all staff, and this attitude is needed, as for the rest of the look is good, do not take it seriously. Here by the way, a book cited an example, is probably meant to be a traditional e-commerce to find the author, consulting the relevant strategy, the e-commerce has more than 10 products, the author asked a question, why do more than 10. In fact, the author wants to say that there is no need to do so much, to do one is enough, but must be explosive. First of all, regardless of the traditional e-commerce products, the author of the meaning of a good look, but a careful thought is not reliable, after all, people are traditional e-commerce, products and mobile phones have an essential difference, your phone even if not broken, after a year or two will be changed, But your refrigerator and other products are not completely scrapped before the normal people should not replace the new. This thing is actually very limited, not all things are suitable.

Well, said so much nonsense, the most want to say in fact, this book is worth a look, learning people to do product attitude, buy it is completely unnecessary (millet brain residue excluded), really so rich to buy other books to see it. Because there are really not many things to learn from. Really want to learn from the words to do it, the product is you do, is good or bad, this book will not tell you, or the user decides.

I'd also like to talk about Xiaomi-"sense of engagement" feedback