In the second half of 2011, with the popularity of mobile internet, mobile applications more and more, the mobile Internet model, a strong impact on our company to do communications. As a professional video company, the company's boss decided to interview the water on the mobile Internet, for the product only said a sentence: We look at Tango, users only need to enter the mobile phone number in our app, receive SMS, you can register, login can be free of charge of our video Call function, we first do, When the user is up, we'll make other ideas. That's it, we started the project.
As I have just been the head of the Mobile Terminal group (from the head of the media server as the head of the mobile Terminal group, the span is very large), and this project most of the technology I know, I naturally became the head of the project. Because my direct leadership research and Development vice president of the project is inconsistent, he thought that the company's existing products and projects too much, it is not focused, and now a more of this project, not advisable, so usually in addition to my initiative to report, he is not high on the project, the company bosses usually come to the company is not much, When it comes to this project, it will be asked; The traditional communication company does not have a product manager, the project also has no marketing projects to promote, the market personnel are not involved; so I naturally become the product manager of this product. So, I have a very high degree of freedom in this project. I was very enthusiastic about the project, and in addition to the weekly meeting to arrange other media servers, signaling gateways and other product tasks, and other time to devote to this project. I applied to the project basically all the resources that I was able to apply for at that time: artwork a part-time Android, iOS development each, full-time to do this project (these two brothers are other companies, participate in all of our company's other products and some of their own company's products, Pull them full-time to do this project also took a lot of breath to test two full-time I part-time server side a part-time (account system and control, the use of existing) audio and video part-time a public network 10M server one, independent IP
Product process now seems to be wrong, but still according to the actual description, divided into 3 parts: Product positioning and demand determination phase, the first stage, the second phase of product positioning at the time of the main two direction, individual users and business users, the first phase of positioning for individual users, the second phase of enterprise users The big demand divergence is mainly: Do not provide the meeting (multi-person) function, finally decided to provide this feature on the on-line version of the first stage process (September-March, March):
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- 9-November, the development of control function
- 11-May, audio and video optimization
- 11-December, the joint test
- 12-March, Interface art and optimization
- January, Server Setup
Phase II Process (April-December): The second phase of the company changes very large, the project team changes relatively large, Android and iOS developers are not involved, another two 1 years experience of the developer, the product to the traditional enterprise meeting, supporting our company's original meeting product line, The product made a lot of directional changes
The second stage was the result of this mobile Internet product, which was moved to other product lines without waiting for promotion. Product release is in 12, although there are stability, usability, ease of use and other aspects of the problem, but in 12, mobile video application is still less, at that time our audio and video effects, although almost, but compared to QQ, etc. still have some advantages (QQ in this area has progressed a lot); After moving to other product lines, The continuous optimization is terminated.
Product failure There are many external factors, such as two high-level leadership disagreement, the company's product direction changes, the company's personnel quality, the operation team is not good; but the biggest reason is that in my case, as a product manager and project manager, there have been errors as follows:
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- Tantaiqiuquan The first stage of the milestone function definition too much, the line time pull too long, and ultimately by the uncontrolled factors upset.
- On-line conferencing function. Multi-person video function for individual users, is chicken, and need to connect with our company's meeting platform, affect flexibility, user experience is not good.
- The difficulty of ignoring the UI. At that time, the company has a do art, but its only do art (PS, transduction, etc.), the UI design of the cell phone does not understand and do not want to know, then I did some part-time design, follow-up please a test part-time to do some design. This is a totally intolerable mistake that has caused our products to rub out.
- One more time
If I could do it again, referring to the company's current situation, I could do this:
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- Define this project and your level a bit higher: this is an internal incubation project, I am responsible for the entire product, including budget, operations, etc.
- Recruit a UI designer, audio and video 1 people need full-time, server 1 people need full-time, terminal add 1 people to do the bottom. + on 2 terminal development, 2 tests, a total of 9 people small team focused closed development (company at that time the office is quite a lot)
- Delete the control function
- 1 months on-line point-to-point function, beta; recruitment marketing team;
- 2 months of formal release number of public test
- 3-month official on-line point-to-point application
if this, through 3 months of formal operation, the platform should have a lot of users, the company in the determination of product direction, should also formally consider this product. refer to the industry environment at that time, the product further increase research and development investment, or have the opportunity to compete in the market, access to a certain number of users, and then be acquired or be invested or social route independent development
I've been through a failure. Products and Projects (vii): Positioning blurred mobile internet-oriented video calling applications
