In the era of mobile Internet, small and micro enterprises still need official website

1, traffic ratio problem is not important

Do network marketing person, is very concerned about the traffic problem.

In the hot background of mobile interconnection and artificial intelligence, the PC side seems to be too angry. It is said that the end of 2014, the Chinese network users based on mobile app data traffic, more than the PC-side traffic. At the end of 2016, global network users accounted for 51.2% of mobile traffic, surpassing PC-side traffic for the first time.

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Now it is said that the e-commerce platform of the PC-side and mobile traffic ratio of about 2:8, even some alarmist said has reached 1:9. Everything seems to show and emphasize, mobile internet era, mobile phone traffic is king, mobile network marketing is the way to win. However, the PC is still in the Internet, and the user's life and work play a pivotal role.

Therefore, does not indicate that the PC side does not have the traffic, the PC side flow has no value, can only explain:

(1) Mobile-based traffic, must be very expensive, such as the hands of the through-train ads;

(2) Internet marketing based on the app, must be very popular, such as my own circle of friends, every day by car, real estate, decoration, tourism and other advertising bombing several times.

2, small micro enterprise official website still need

As of June 2017, the size of Chinese internet users reached 751 million; in August 2017, Eric data showed that the number of PC-side search engines, Baidu covered 480 million people, 360 search coverage 350 million people, Sogou search coverage of 280 million people. More than half of netizens still use PC-side search engines.

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Mentor Pauline has taught that industry trends, big data for small businesses and individuals, and no eggs, look good. What really helps us is the small environment and small data around you.

So, when most of the business owners are brainwashed, smashing money into the mobile side to do marketing promotion (such as small programs occupy what drops). I instead suggested that small micro-enterprises still pay attention to PC-side traffic, the core is the PC-side search engine traffic (mainly Baidu, 360 and Sogou). And the responsibility of all this, is mainly small micro-enterprise's official website!

3, the cost of building the official website is not high

Small micro-enterprises to establish official website, to fully consider the cost-effective.

(1) Cost-effective construction costs.

(2) The site has been built mainly to use and promotion, all management and use of high cost-effective.

Therefore, with the third party to build the station service is relatively cost-effective, the site design is similar to the QQ space of the dress, daily update maintenance does not need any technical background. For example, we commonly used in the branch station platform, the first is to buy the domain name, and then the building blocks of the site.

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According to the cost of 4 years, the website cost 450 yuan/year, the domain name is about 100 yuan/year, plus the daily operation and maintenance costs, the basic does not exceed 1000 yuan/year, therefore the construction station cost is not high.

4, first forget what the responsive site

A lot of web development companies will be the small micro-enterprise to do what the response site, what is the ghost? The so-called Responsive website, Ethan Marcotte in the 2010 proposed concept. One of the professional things, we do not need to know too much.

Simply put, is a website page, can automatically adapt to PC, tablet, mobile phone and other different terminals. To pursue a beautiful enterprise of course, you can choose. But I suggest that there is no need for small businesses to spend thousands of dollars on this stuff.

(1) high cost, little meaning.

(2) is not conducive to Baidu keyword optimization and rankings.

(3) PC-side website + Mobile website will basically solve all the problems.

5, the system of the official website is a good way to resist fragmentation

(1), whether it is a circle of friends or text, or the public article, are fragmented information.

(2) Even the 10w+ of dry articles, in fact, mostly only limited to one or two points on the content of the expansion. This is not only the limit of space, but also the limited attention of mobile phone readers (5-10 minutes of long-text reading) of the frustration.

(3) Do new media operations (mainly, Weibo, other self-media platform), and sometimes for reading rate, fan number and other KPI indicators, have to chase hot spots, rub hot spots. Even a number of operators are content for hot spots.

You produce a variety of content, sorting, sorting, relocation to the official online, not only conducive to the ranking of the official website, but also to form a complete convincing logic, the system user needs information, why not?

Kang Xu: kangxu028

Original address: http://lusongsong.com/reed/9460.html

Source: Lu Songsong Blog, Welcome to share, (qq/:13340454)

In the era of mobile Internet, small and micro enterprises still need official website