Internet product manager functions and responsibilities

Internet product manager functions and responsibilities

Every time I was asked, "What is the position of the product manager ?", "What do product managers do ?" And so on. So I decided to write an overview of the functions and responsibilities of Internet product personnel. If something is wrong or needs to be supplemented, please "do it ".

First, let's outline it in a simple way.

1. What is the position of product manager in the company?

2. What role does the product manager play in the project?

3. What professional knowledge does product managers need to reserve?

4. What should the product manager control?

5. What is the product manager's workflow?

After listing all the easy-to-understand questions, I feel much clearer when I answer them one by one.

A1: first of all, what is the position of the product manager?

First of all, product managers are mostly used in industry when they do not come to the Internet. It is not hard to understand that when they are migrated to the Internet, in fact, the product manager is an important position in planning product requirements, following up product production, controlling product quality, and planning product iterations. Any industry, Internet product, or function, from breeding to targeting the market, this process and result are inseparable from the product manager.

A2: What role does the product manager play in the project?

In the previous article in the Google group, a foreign product developer wrote such an article (which is probably too bad in E), saying that the product manager is re-planning the project, what is the focus of the Group's functions? I was thinking about this problem when I saw it, because I understood it as planning and execution. Then he told us, A qualified product manager focuses on management in the project. I thought for a moment and thought it makes sense. In a project, it is true that after the product manager collects and plans all the requirements, it is correct to assign and execute the tasks, however, the product management and product manager are ignored. The manager should focus on management. What should we manage? What are the points mentioned in this article: personnel management; product management; personnel management: coordination, communication, and execution? What is product management? Product quality, product market, data management, and revenue management. In this case, we can understand that a good product manager not only focuses on internal collaboration, more importantly, we should focus on the product ideology and product strategy. This is the requirement at the product strategic layer and is also the basic action for matching the operation.

A3: what knowledge should the product manager reserve?

A-domain knowledge; everyone has their own favorite fields and fields with unique insights. In this field, you can use your own expertise to create the value you should be able to create, no one is able to do well in many fields. Therefore, if you find your own domain, find an enterprise in your own domain as a product manager, and have a deep understanding of the rules in this field, you will be happy and live like a fish, it can also make better products.

B-I said that my friends are my eyes, helping me broaden my horizons and even make plans. The ancients said that the three skypixers, Zhuge Liang, and the three of them, must have their own teachers, etc, A person's energy is limited. When you are dedicated to your field, you may ignore the information in many other fields that are helpful to you and how to obtain information at this time, your friends are definitely your sunflower collections.

C-listener; product managers who do not listen are not good carpenter; they need to listen to demands; coordination needs to listen; management needs to listen, because your products are for the public, not yourself.

D-filtering; you must learn which data is useful and useless. You must learn to be specific and unique when collecting requirements.

E-smell; the sense of smell on the market is the most important part of product managers. If you do not have this, you may not be a product manager and need to make new plans for your career.

F-Major: The major you want is not just about. It's easy to make friends. You need to understand how to develop, how to demonstrate, and how to operate, so that you can better make feasible Requirement documents, rather than making them so that people can spray your head. I will not give examples here. I believe many product managers will be asked similar questions. Once the demand changes, you will feel a little bit, however, the technology will tell you how much code needs to be reconstructed, and the front-end will tell you how many changes the front-end layout has. If you do not have enough professional knowledge, try to consult with others and develop reliable solutions. This is not a compromise, but a curve to save the country. Of course, to avoid this problem, you can make more reserves at ordinary times, for example, learning programming, looking at what is oop ood, and understanding MVC Architecture, CSS, database design, distributed deployment, server security, UI, and UE design. It is difficult to enrich your path. If you have a project manager, you can start learning from him first.

D-others; there are many others here, such as psychology, how to get along with others, how to improve the product manager's B Ge, and so on, but they still need to be popularized, it is also based on interest and deep learning in its own fields. In the product manager's life, he has to make more efforts than others. Guo Degang said that the barrier for crosstalk is low, I can speak Chinese, And I just learned how to get started. In the image metaphor, the entry level is on the mountainside, and the threshold is on the mountainside. The same is true for product managers. Although it is easy to get started, it is very difficult to do well, and you can cherish it.

A4: what should the product manager control?

Here, only keywords are provided. The quality is the same as that of the Project Manager! Time! Requirement! Market! Data!

A5: What is the workflow of the product manager?

This question is more conceptual, because the structure of each team or company is different, so it is not very well answered, but I think the steps are similar;

A-analyze the market

B. set requirements

C-Develop Products

D-Data Analysis

E-product Iteration

The product manager only needs to do some of these steps, but the process should be followed up throughout the process. Because products are the painstaking efforts of product managers. From the beginning to the destruction. Most Life and Death rights are in your hands. If you have a good time, you will be able to play well.

Someone asked me how to PK programmers and designers. I feel that this is the skill. The product manager is also a storyteller. He or she must be infectious, friendly, and domineering, group. People are the best products in the current enterprise environment. In addition to excellent professional knowledge, intermediate processes, examples of stories, and real data, until they talk about their server. It is also a good thing to make them impressed at work. In life, you must understand them and think for them. I remember that when I used to bring my team, I had to buy dinner overtime and send it to everyone's desk. The project became more for everyone. In an enterprise, you must know how to "take care of" them, relieve pressure on them, and strive for their benefits in order to better work together. Of course this is a suggestion.

What is the job of Internet product manager? What are their responsibilities?

There are product planning and design directions, product operation directions, and product market directions. Not only does the Internet have this position, but software companies and consumer electronics companies have this position, but their work content, responsibilities, and directions are slightly different. General responsibilities include: 1. market Research refers to market research to understand customer needs, competitive conditions, and market forces ), its ultimate goal is to discover potential opportunities for innovation or product improvement. Form business opportunities, product strategies, or business needs documents (BRD ). 2. Product Definition and design B) Product Design refers to determining the product appearance, including the User Interface Design (UI, User Interface) and User Interaction design (User Interaction ), contains all user experience sections. In large companies, PM usually works with UI designers or interactive designers to design products to take the lead in product function details and experience. However, in small companies or startups, the product manager may need to cover all these tasks. 3. Project Management project management is to lead personnel from different teams (including engineers, QA, UI designers, marketing, sales, customer service, etc.) to develop and release products on time within the budget. It may include the following work content: ensure resource investment, develop project plans, track project progress according to plans, identify key paths, seek additional investment when necessary, promote the progress of the entire project, and report the progress of the project to the lead. 4. Product promotion involves communicating product advantages, functions, and target markets with internal colleagues such as the boss, sales, marketing, and customer service, it may also include introducing products to external media, industry analysts, and users. 5. The product market mainly refers to external information dissemination-to inform external parties about the product information. It usually includes the production of product data tables, manuals, websites, Flash demonstrations, media topics, and exhibition demonstrations. 6. product lifecycle management refers to the product management activities that have evolved from product conception to product release to maturity to exit from the entire lifecycle of the market. The main tasks include: product Positioning, product pricing and promotion, product line management, competitive strategies, establishment or acquisition of partners, identification and establishment of partnerships, product managers and product market, BD and Marketing Communication colleagues to complete these tasks work.

What are the most important responsibilities of Internet product managers?

1. Routine work content
Internet product managers must fully implement their daily work content. This type of work is usually performed on a daily basis, including organizing and analyzing competitors, and coordinating the collaboration and operation of various departments, and runs the business plan. To collect competitor intelligence, enterprises must strengthen the collection and analysis of competitor intelligence to achieve higher-speed development, and especially grasp the trend of competitors, industry development trends and changes in strategies are daily work content. Only in this way can we prepare for long-term development and lay the foundation. When using resources such as Internet product development, operation, customer service, and sales, we must coordinate various departments so that they can achieve their goals more efficiently, it is very important to achieve the unity of thinking and action. The Internet product manager is the bridge and must do a good job in this area. To execute the Business Plan, the Internet product manager should lead the relevant teams to complete the Business Plan at each stage, mainly financial tasks, including cost and recording, and conduct reasonable assessment of indicators and tasks at each stage, by developing a daily work plan, we can accomplish the stage task objectives and ultimately complete the business plan.
2. phased work content
The focus of the product manager is to participate in the development of new products. In particular, it is necessary to grasp the product design documents and progress reports, and perform tests and acceptance on new products in a reasonable and timely manner. You must participate in the preparation of business plans for each stage of the company. Generally, the company performs performance appraisal for each stage to determine whether the company meets its financial objectives. At the same time, a periodic business plan will be formulated. Throughout the process, the product manager needs to develop the product development part, especially the cost and income evaluation report. In combination with internal and external marketing activities, marketing activities must first do a good job in content, and improve the overall competitiveness of their own products and the value of their products. As an Internet product manager, you need to consider how to use external resources to quickly and effectively promote the product. So that more users can use it to gain more good reputation and conduct further word-of-mouth publicity. Ultimately reduce costs and improve sales effectiveness.
3. Strategic Work content
The most important thing for Internet product managers is to establish a long-term strategic layout and find the path to long-term sustainable development. For product development, we must study the feasibility, whether it is helpful for the future development of enterprises, and whether it can be used as the direction of long-term development in the future. Discover new products and product upgrades. As Internet product managers, they need to pay more attention to industry trends and development trends, improve their opportunities to discover new products, and put forward reasonable suggestions. At the same time, you also need to upgrade the old products to better meet your needs.
4. Progress of product development and marketing
As a product manager, it also determines the capital and resource investment costs. It is necessary to track the project progress according to the specific business plan, make sure to control the progress at all times, and strive for investment when necessary, at the same time, do a good job in most project management, especially to provide support. Of course, in many entrepreneurial companies, as product managers, they need to manage their own projects and handle more related matters.
Summary:
To increase the sales volume of enterprise products, we must focus on internal and external integration, increase the value of products within the enterprise, enhance the comprehensive competitiveness of the industry, and use external resources for reasonable publicity and promotion, this must rely on excellent product managers. As an Internet product manager, you must clarify your responsibilities in your work, expand your enterprise benefits, and increase your enterprise image overseas.