IPhone7 will ignite the Apple Civil War?

Apple's tenth-generation mobile phone product iPhone7 or IPhone6 se is destined to be a mediocre design, compared to the previous product, these two products are only a small upgrade, for some people need to rely on the Apple logo identity, almost unattractive Network commentators also sentenced the death penalty to the phone early on, believing that IPhone7 was an important node for Apple's failure, and in fact, they had predicted that Iphone5/iphone6s/iphone se was such a node, but as you can see, Apple is still diligently improving the design, constantly on the existing basis to add new elements, admittedly, these elements are not like the change of iPhone4, bring to the world such a brilliant surprise, but also absolutely is the whole team of painstaking work, this feeling like track and field on the Hundred meters race: Middle School games, You can obviously improve the performance, from 16 seconds to 09, quickly up to 13 seconds 05, the progress is very large; but in the Olympic Games, Bolt ran out of 9 seconds 58 of the record, now want to improve 0.01 seconds is very difficult. The same logic, Samsung, Xiaomi, Huawei, the progress of these years is very obvious, but the magnitude from the low starting point, as the high school students of the hundred meters; Apple's progress is not satisfactory, because they are almost perfect, each further is very difficult, just as Lienbort himself want to reproduce 9 seconds 58 of the results are very hard to do.

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In all fairness, Apple's design has been sublimation, can not expect them every year to appear miracles, in fact, the miracle of this thing, every 35 years out of a time, compared to 2016 of products, I look forward to 2017, that is the 10 anniversary of the advent of Apple mobile phone, there should be a relatively large breakthrough, Just before this, Apple also to swallow a secular fireworks, we discussed the most probably just profit growth, revenue, employment forms and so on, in general, jobs in the era of all mobile phones are engaged in artistic creation, cook era, we talk about business, talk about money does not hurt feelings.

IPhone7 's small selling point, big investment in supply chain

As mentioned above, now the upgrade of the Apple phone like bolt upgrade hundred meters, even if it is a century difficult genius, it is unlikely to easily break the world record, but this does not show that bolt on weekdays training not to work hard, in fact, Bolt to maintain a good state, the Olympic Games to regain three gold, is bound to pay the force of the primitive. Apple's current state is probably the case, they will lose artistic inspiration in a certain period of time, this cycle is the most painful for the industrial chain, they must pay more than the previous efforts to maintain normal operation, not to mention, IPhone7 on a small selling point of the increase, Will trigger a huge investment in the industry chain.

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Consumers always think that adding a camera to a mobile phone is a very simple thing, don't you just cut a hole and install a component? The real truth is that any change in the IPhone7 will lead to the life and death of millions of people in the supply chain, especially the sensitive components of the camera, the people who know the parts of the mobile phone are aware that the requirements of the camera for the production environment are very high, the sand in the air, the body sweat molecules, And the wall of the lime powder will cause damage to the camera function, I believe consumers do not want to take a selfie, the face of a little more freckles, which means that the entire flow path of the camera should be dust-free, from the camera supplier's production workshop, to logistics, packaging and unpacking, Then to the final assembly workshop, until the camera is properly installed on the IPhone7, each link must be scary, even trembling. In order to achieve dust-free environment, the transport process must be sealed, vacuum packaging, the operator should be closely related to the work clothes, not too fat, otherwise, too easy to sweat, resulting in dust rise is also a big problem, in addition, the production of the camera's workshop setup is more fastidious, need to increase a lot of ventilation function, Constantly put dirty air out, clean fresh air into the wall to nail on the iron plate, after all, the iron is not easy to drop, and the walls of lime more easily divergent ... These do not include software compatibility, test equipment development work, but such a huge project, in exchange for only the critics: IPhone7 's camera has not changed significantly, coldness is simply chilling.

In addition, IPhone7 waterproof function is also a relatively prominent small selling point, the next Apple is not afraid of Samsung ridicule home products dare not accept the "Ice Bucket Challenge", in fact, I think this is a very practical function, after all, today's mobile phones are not bad, but also fall not bad, but often to bubble bad, A friend of the iphone5s had fallen into the toilet just soak for three minutes, and no longer Haiten, he recalled the moment when the phone opened, exclaimed: In the mobile phone industry for so many years, never seen the water test paper red so shiny. Like the camera, the appearance of the iphone waterproof function is bound to increase a large number of production links, the author is particularly curious, the phone in the completion of the assembly, how to test the waterproof function is good or bad? Do you really want to throw the phone into the water, and then pick it up, and once the waterproof function has a problem, not all the parts are to be scrapped out? Think of these questions on the head, just because such a simple function, is enough to stir the apple supply chain turned upside down, visible iPhone7 small selling point, will make people's mind.

Apple Civil War: fight with collaborators, fight with their own phones

I have mentioned in the previous article many times, can survive on the apple supply chain of people are ruthless role, they not only to meet the stringent quality requirements, but also to meet its huge capacity needs, we all know to do a work of art, can play the Craftsman spirit, constantly polished, such a test on the production process requirements have been very large, If superimposed on the huge capacity, on time delivery, on-time sales and other requirements, the difficulty will be geometric growth, which means that Apple suppliers need to be in the production process, quality system, capital flow, management ability to achieve superior level, the vast majority of people in a "at any time to collapse" Edge, It is in consideration of these problems, the Apple iphone revolution can not happen too often, after all, any failure will cause the industrial chain of turbulence, I believe many people remember IPhone5, it is a huge failure, in the eyes of the outside world, Apple quickly regained its vitality, IPhone5S Local tyrants Gold is a classic, but people in the industry know that after the failure of IPhone5, many suppliers of number one have been pulled out of the "Chop Head".

Apple's civil war, in addition to the game with suppliers, but also need to balance their own products, in fact, IPhone7 sales can be strong, There is also an important key point: there are still 275 million of Apple users in the use of small screen iphone, they have enjoyed the high-end, is unlikely to replace other brands, in fact, the use of Apple phone people, it is difficult to consider Samsung or Xiaomi, and these 275 million people have not changed the phone for two years, perhaps they are iPhone7 biggest Potential users, is also the apple of the most exciting war in the chapter, please look forward to! (New discoveries of science and Technology, Constantine/Wen)

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IPhone7 will ignite the Apple Civil War?