Is a hardware company or an internet company?

Source: Internet
Author: User



As IPO nears, more and more relevant news from the industry continues to spread. Remember in the 1 era, the phone with a price of 1999 yuan with top with hardware, and so on, quickly to their smartphone market has a great impact. At that time, the industry questioned Lei June: Is it enough to make money porridge? Of course, it is unclear whether Lei June is laughing or secretly pleased. But for now, Lei June's strategy to get started with low-cost hardware has clearly been successful. Now, the market value after the IPO is expected to reach hundreds of billions of dollars is the big thing, Thunder boss is certainly in the heart flattered.




而决定资本市场对小米态度的关键,就在于小米到底是硬件公司还是互联网公司。如果是硬件公司的话,其实是普遍不被看好的。因为硬件公司的利润率较低,比如小米硬件业务的净利润仅为2.8%。此外,用户对硬件公司的品牌忠诚度较低。比如小米在2016年的手机销量暴跌,幸好去年还算表现优秀。这也意味着,如果某一阶段产品策略发挥失误,会直接影响公司的营收。不过值得注意的是,现在小米并不是以销售自家的硬件产品为主。而是以自家的智能手机等为核心,不断向外扩张去打造了一条小米生态链。2013年小米启动生态链计划,并定下5年内投资100家生态链企业的目标。到去年年中,小米高层透露,小米生态链企业已经达到89家。就目前来看,小米旗生态链上的硬件产品可谓包罗万象——电水壶、扫地机器人、电饭煲、净水器、手环、体温计、台灯、体重秤等。这样的多元硬件产品矩阵,其实是有着发展潜力的。




当然,也有人认为小米是互联网公司,毕竟小米构建的互联网生态是很强大的。去年互联网服务业务收入占比已近七成,利润率也超过40%。只是硬件产品太过耀眼,让小米的互联网服务显得有些低调。事实上,小米互联网服务还真不算弱。在小米营销平台的官网上,直接就表示自家有三亿小米用户。而其营销杀手锏就是小米应用商店、小米浏览器、视频画报及周边广告生态系统等。这些互联网服务,构成了小米的竞争核心。




我们要看到的是,小米的硬件是互联网服务能够大受欢迎的基础,而互联网服务又能反哺至小米本身去研发更好的硬件。归根到底,小米已经不能从纯粹的“硬”或“软”去定义,它已经成为了一家综合性的公司。未来上市之后表现的优劣,还是要看整体的发展情况。(科技新发现 康斯坦丁/文)


Is a hardware company or an internet company?


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