Jolla Wu Tiancheng: the present and future of Saifish

Mr. Wu Tiancheng, general manager of Jolla Asia Pacific, was interviewed by reporters and answered some questions about the Saifish system. Before joining the Jolla startup team, Mr. Wu was assigned a senior position in Motorola and Acer mobile phone departments. The following is an interview:

1. Promotion. They tend to promote their brands through the Internet, especially social network Weibo and so on. Jolla has already registered Weibo account operations in China for a long time.

2. channels. A major retail channel may be an e-commerce channel ).

3. The development of the SailFish system involves three phases:

• For products with full control over Jolla brand systems, hardware, and applications, some products are similar to Google's Nexus, but they are more demanding than Nexus.
• Create an ODM for a third-party vendor.
• The system is authorized to a third-party vendor, and the hardware design and positioning are done by the vendor. For example, the current Android platform already has the intention of the vendor, and the third-party vendors who use the channel and cooperation do not describe it ).

4. Application. The lack of applications is a problem that a new platform has to face. The Sailfish solution is to combine the three methods:

• Native applications developed based on the Qt platform.
• Compatible Android applications.
• HTML5-based cloud applications.

5. The app store model of Jolla is also innovative and adopts the aggregation model. For example, an app you see in the Jolla app store may be stored in another app store, there may be only one link behind an application. However, this situation has to face the challenge of charging fees.

6. value the Chinese market. In the beginning, Jolla positioned China as a very important market. On the one hand, Finland, a country with only a population of 5 million, is too small to have a large market like China. On the other hand, there are also Chinese members in the Jolla startup team who have provided relevant opinions.

At the same time, Mr. Wu explained his understanding about the impact of Symbian and Meego:

1. For the disappearance of Symbian, he gave a very simple example. In the past, the Symbian system switched language needed to be restarted, because Europeans cannot understand how much Symbian developers know about the Chinese market needs can be seen using two completely different languages in the same input box ).

2. Nokia gave up Meego because Nokia wanted Meego to replace Symbian and create an ecosystem with full control, including applications, which was hard to start from scratch. After taking over Jolla, the idea is more open. First, SailFish is used as an open and compatible Android application platform, and second, it can be used by other vendors.

Finally speaking of Jolla and Xiaomi, "both advantages and disadvantages are obvious. Xiaomi has a good team, funds, and a good marketing and leader, Lei Jun. But we have a completely controlled platform, you can do any customization and development, while MIUI is always developed based on Android." Said Mr. Wu.

Conclusion:

From the product perspective, SailFish solves the previous problems of Meego, becomes more open, and features are enhanced and improved. It is also a new platform with personality and ease of acceptance. It has the potential to expand in the market, but the core problems it faces are still "new". Because it is new, users do not know you, the scale of applications is very small, and products are not available yet, jolla mobile phone and SailFish are currently the most lacking in powerful promotion, and Mr. Wu also said that they are inferior to Xiaomi.

Of course, well done, it is likely to be acquired. "Some people talk about the acquisition, but they haven't done anything yet ?" Mr. Wu said with a smile, and I learned from the other side that Jolla has received investment from a domestic fund.

"My bottom line is delivery before the Spring Festival ." Mr. Wu said his requirements and objectives, and he still had half a year to watch the flag fish take off.