Karnaugh Map's first intimate contact with Apple Watch

Editor's note: This article is from the NIR blog, the Chinese version by Heaven Zhuhai Branch Rudder compiled. This paper introduces the way of Karnaugh map model, and analyzes the three types of functions of Apple Watch, and also explains to entrepreneurs how to do a good product ...

If you're one of the 1.9 million people that Apple predicts will buy its Apple Watch, I'm afraid I'm going to give you a splash of cold water in here-I bet the missing feature in Apple Watch will drive you crazy.
But I'm not saying it's going to be the reason you don't buy. In fact, I have ordered one myself. But it is this paradoxical behavior that describes a company's important lesson in creating a product that needs to be studied.

In fact, we should also play a preventive needle early, generally a product of the first version will not be good where to go. However, why do some products, despite some intolerable flaws, or there will be a large number of users willing to buy the use of the reasons you have been carefully examined, studied it?

Introduction of Dr. Noriaki Kano and Kano diagram

To illustrate why you might be disappointed with Apple Watch, here we first meet Professor Noriaki Kano of Tokyo Polytechnic University. In 1980, Professor Noriaki Kano created a model to analyze the theory of customer satisfaction.
Kano that the product has some special attributes directly related to the user's liking for the product. He found that some of these attributes had a more pronounced effect than others. Kano describes the product attribute types in 3-exciting, desired, basic.

• An exciting feature that refers to a feature in the product that excites the user but does not anticipate. For example, if Apple Watch can make a cup of coffee for you every morning, it will be a surprisingly exciting feature.

• A desired function attribute, which refers to a user's expected function. The more this functionality, the more satisfied the user is. For example, power consumption is an expected attribute in Apple Watch. The power of a watch can last a day this is what the user expects the product to be, but if your battery lasts longer, the happier the user will be, because the user doesn't have to worry about charging often. The user is more likely to express expectations of the desired function in words than the exciting features-"I want it to consume less"-on the contrary, it is not possible for a user to be able to describe an exciting functional requirement before actually seeing the object. This is like a joke in the place of laughter, if you already know in advance where the joke is the place of laughter, you can no longer think it will make you laugh out of the intestines, so you are not likely to go to the beginning to read a joke.

• Finally, the basic function is the "basic" function that must be in the product. The user is not only expecting you to have these features, and you are required to have this feature. If Apple Watch is in the name of a watch, but it is a star in the hands of the wind, or it is not allowed at all, it needs a watch you certainly will not buy.

In fact, many of us are looking at the basic function as an exciting function. Take a look at some of Twitter's crazy forwarding and collection essays below:

Apple Watch is really exciting. We need to look at the time before we have to go to the crotch, and our mobile phone out to see. Now we don't have to dig in our pants, I just
You can see what time it is when you lift your hands. This is the genius of the pioneering Ah! (Editor's note: you ya!) This savage Yahoo has never seen a watch? Can't afford Rolex, come to our Shenzhen Huaqiang North, 100 pieces of Rolex Casio Choose! )

Cut the crap and talk about it. Apple's CEO Tim Cook is of course aware that Apple Watch must provide the basic function of time display. Cook has always insisted that Apple Watch's time accuracy goes to 50 milliseconds. In addition, when the battery is low, Apple watch will go into "power-down mode" and will shut down all other functions except the time display. Obviously, Apple knows very well that time display is a basic functional requirement. However, when it comes to this basic function, there are some functional points that are missing-this is the question I'm here today to tell you that Apple Watch may be maddening.

Little problem? Big problem?

For all watches, letting users see the current time is a basic requirement, you just have to look at your watch and get it done-but Apple Watch is not the way to go.

To save power, Apple watch turns off the display when it thinks you're not using it, and you look down and see it's dark (subconsciously thinking it's a blue screen with Windows scary). In order to open it, you need to use enough momentum to wave your wrist (imagine you do it under the table at the meeting, others do not think you are not absorbed in the lecture to "Shake", that you are doing something nasty), in Apple's words, "shaking start."

John Gruber, an early Apple Watch Observer, wrote an article describing his experience with Apple Watch, saying he was in a meeting:

"It's about 3:00 minutes, and I'm going to look at the watch to see if the meeting is over, so I look down at my Apple Watch every few minutes, but it's all dark ... The only thing I can do is to wave my wrist to wake up the time display-in this case, I need to do more than look at the ordinary watch a larger action to see what time it is now. “

I believe we all have a meeting with a very eloquent colleague or friend, and you often need to check the time to see if you should end the current meeting and attend another meeting that needs to be on time. But it's too much to make your hand shake in order to see a time, and you don't curse it.
Gruber continued:

“... For a regular watch, some features may take some time to get used to, and Apple Watch is more inconvenient than a regular watch. This is a challenge to people's habits: an ordinary watch never has a black screen, but Apple Watch doesn't show time for long. “

This seemingly insignificant feature flaw is actually very significant, as other smart watch manufacturers see Apple
Watch's flaw immediately felt that Apple would lose the chance to let Apple Watch go to the loss. Recently, a Pebble Time smart watch turned out to use a low-power color and electronic paper display, so people's watches never black screen.

His flaws

Of course, that's not to say you won't be buying Apple Watch. Maybe Apple can make it easier to wake up the screen and make it harder for most people to feel that it's a problem. After all, even if it's not convenient to swing your wrist, it's more convenient and elegant than the way you go into your trouser pocket. However, if the screen is too easy to wake up, it can cause Apple
Watch is running out of power, which is hard to accept even for a moderate user. So, to keep yourself from being too disappointed, it's recommended that you lower your expectations for Apple Watch, and there will always be some features you see on your regular cheap phone, which you won't see on Apple Watch.

In fact, we should all remember that the iphone just came out when there are a lot of problems. The east at the beginning of the time even can not provide the basic function of the description of the Carnot diagram, plainly, is it can not carry out the normal call that problem!

Technology is advancing fast over time, but why is it possible for everyone to tolerate these seemingly deadly product flaws? Again, we need to move out of the Canotulai so that everyone better to understand the user's mentality is how.

People who use the iphone, including fruit powder, even if they have such a fatal flaw still have the same original reason because it offers exciting features to compensate for the lack of basic functionality. The main point is that Apple
The fruit store and its almost limitless range of outstanding applications have given Apple users a lasting orgasm, which Mr Jobs has also expected.

So, while the iphone still doesn't make coffee for you today, it can do a lot of other things that surprise you, and these are things you didn't anticipate at the time you bought it (from testing your heart rate to constellation positioning), and eventually you put those flaws behind you.

And back to our Apple Watch, like the iphone at the time, I believe Apple is not going to consume resources in the first generation to solve these basic types of functional problems. Finally, better battery products or alternatives to lower power consumption screens
will appear, but you will not feel excited about it. Because the ultimate exciting feature should be a lot of apps hidden behind Apple Watch, like the iphone. Cook recently sent an email to internal staff announcing that more than 1,000 Apple Watch apps have been submitted to the store.

Here, let's guess Apple Watch is followed by the apps and other features that excite you. I bet Apple Watch 2 will be equipped with a front-facing camera so that users can take photos more easily than they would with their phone. At the same time, Apple will continue to add a number of related features to make the user more happy to shoot the quality is higher. If the reader has any other guess, you are welcome to put forward in the article, we all together to speculate.

We have a deep love/hate relationship with technology, so Apple Watch is no exception. By applying the Karnaugh map model, it is believed that you should know how to overcome some of the pitfalls of your product that can be difficult to avoid--to keep your users screaming with new exciting products/updates!

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Karnaugh Map's first intimate contact with Apple Watch