Source: http://mux.alimama.com/posts/1301Tip1: Information should not be displayed at the same time, periodically to the user to show the current scene of the necessary information designers often made mistakes: at the same time to display a lot of information to the user. Do not provide a large amount of information at once, you can only provide the necessary information in the current scenario to meet the current requirements. Because of the presence of users, one, do not need to guide the high-end users, second, there are also need to specify the low-end users. 1, the gradual display of information, rather than a one-time display. 2. Important is not the number of clicks. If you can get the necessary information every time you click, users will enjoy the pleasure of clicking. 3, understand who, when, what needs. 4, if you can not accurately grasp the requirements of each stage of what, this method will not work. Q: How does this show up in design? A: In the case of the need to provide 3 or more than 4 of the information, first prompted the classification of the type of information, and then further select. For example: The menu of the AU official website, using the recently popular downward-expanding menu mode. Au.kddi HTTP://WWW.AU.KDDI.COM/TIPS2: People covet have more choice, but a large number of options will paralyze people's thinking there is a known as "jam" experiment. The experiment confirms: "When people have too many options, they don't choose anything at the end." "Specific example: in the supermarket to set up a product booth, in the middle of changing the booth table arranged goods. The booth table was served with jam for the guests to try, 6 kinds of jam were placed in the first half of the experiment time, and 24 kinds of jam were placed in the second half of the experiment. How did it end? When 24 kinds of jam were placed, 60% of the customers stopped (tried some of them), but the purchase rate was only 3% when 6 kinds of jam were placed, the customers who stopped had 40%, and the purchase rate was as high as 31%. What does the experiment tell us? When there are multiple options, the brain is excited, causing people to stop and watch. When there are too many options, people try only a few of them. When there are fewer options, people will try it all over again. You can use this way to guide people to buy. How does this show up in design? If you design exactly as your customers want, you'll need to add a lot of menus, banner and recommended product pages. "When people have too many options, they don't choose anything at the end." I feel trouble before I start to choose. "Before you design, remember this sentence," he said. The recommended items for this website are carefully selected before they are displayed. Momastore http://www.momastore.jp/When asking the user what options they want, they often get answers like "all" and "lots". Let's try to deny the user such a request. Fewer options let us have a careful selection of the desire, and a lot of options just let us just want to try a few of them. TIPS3: Portrait Photos The most compelling human brain has an area that specifically identifies faces. That, what do you mean? The most compelling thing about web pages is the face. The human face has the function of guiding the sight. The need to be able to read a portrait photo within a single screen is strong. How does this show up in design? It is very effective to use photos to attract the first sight. Okasan.saiyo http://okasan.saiyo.jp/new_graduate/want to attract users attention to banner and other areas, the face is very effective. Liginc.co http://liginc.co.jp/People first rely on the "look" and "feel" to determine whether it is worth trusting Elizabeth Sirens's research team, in the test of health-based websites to get such a conclusion. The reason for a website that is not trusted is that 83% of testers say it is related to design. 74% is the design and content of the decisive factor that is identified as a trusted site.
[label][reprint][web-design-psychology] web design psychology
