Lao Luo's Feelings "by" and cheap equate Hammer "was" selected the wrong opponent

The scientific and technological duhaichao and Liu Xiang's mouth fight hot, we look at the lively, and the back is the old Luo hammer feelings of negative continuous fermentation, although the tongue lick King freely, but difficult to conceal the disappointment of hammer powder, also can't hide the hammer black laughter, in fact, Lao Luo's hammer appeared "serious" problem, What is more frightening is that Lao Luo has yet to find root cause where he is.

It's not that I'm smart, I see it better than Lao Luo, but maybe the bystanders are more clear, the angle of view is fundamentally different from the direct operator. It is shown that the hammer meets the confidence crisis of capacity and quality, but in fact is a bigger problem, is the old Luo's feelings "was" cheap, Lao Luo's Hammer "was" selected the wrong opponent, hammer pricing also exists to be discussed.

Lao Luo's Feelings "were" more and more cheap

The Hammer has been criticized since its inception, especially when it does not conform to the trend of the Times The height of the yuan pricing, became the target of the attack, and therefore the hammer was gradually cheap.

high pricing is caused by a lot of onlookers to see the cause of the hammer, the current market mainstream popular models in the price of Yuan, and hammer dare to sell the price, so "arrogant" attitude, attracted many criticisms. Then, the hammer mobile phone after the formal birth of the quality of the problem, so that the image of the hammer tumbled, its high-priced low-quality product features become the industry's laughingstock.

High prices, products do not give force, so that the old Luo's feelings began to change the cheap, questioning sound, more and more people think that the hammer is not worth the price, the feelings are completely flicker, said the person more, time long, false will become true, to the present, Lao Luo's feelings in the continued cheap.

Feelings is the biggest selling point of the hammer phone, and the feelings of this thing is to be recognized, the outside recognized hammer can represent the feelings of some people, the hammer users will feel face, and now, the industry thinks the hammer is a poor goods, feelings more become a joke, hammer users will be despised as clunky, Who else can sell this kind of sentiment product?

Have feelings, hammers born, no feelings, the hammer life than death. Feelings, is to contain a certain emotional state of mind, when the user's feelings are not, but also how to talk about feelings? Feelings can not be lost, this is the basis of the hammer, how to improve the industry's negative attitude to hammer feelings, the old Luo should pay attention to the problem, and the feelings of this is a retreat of emotion, it is difficult to express a clear sense of voice, to change it is to change other people's mind, difficult to imagine.

Lao Luo's hammer was also chosen by the wrong opponent.

Pull down Lao Luo feelings of the internal cause is the quality of the product itself, and the external cause is more willing to take the hammer and millet comparison, Hammer "was" selected the wrong opponent, and millet this to the pursuit of cost-effective "cock silk" user-based products to do the comparison, there is what feelings to talk about.

than cost-effective, hammer certainly than millet, than the voice of the user support, hammers even a fraction of millet, than feelings? Xiaomi users will ask you what is feelings?

Xiaomi is the domestic mobile phone industry logo brand, at the same time Lei June is also a cross-border mobile phone model, so, no matter from which angle, the hammer mobile phone will be brought to millet ratio, and the worse is how the hammer than millet, which makes the hammer is very embarrassing, even millet than, but also big talk about the feelings of selling so high price, So much so that it was strongly questioned by the public opinion.

in fact, Lao Luo a little injustice, the opponent of the hammer was chosen wrong, this is not the old Luo can decide, but the tendency of public opinion spontaneous, hammer should be active with3000the above priceIPhone,Samsung,HTC,SONY,Nubia,MOTO,LG,OPPO,VIVOand other popular models to compare, so the hammer will certainly occupy a dominant position in the public opinion, and the quality of the problem will not be so magnified as now to accept criticism. Xiaomi phone also face a lot of quality problems, but because of the price concessions, many users of millet mentality is able to accept the emergence of quality problems (this price to buy this phone is good), but theyuan hammer quality than millet, hammer users must be difficult to accept, even non-hammer users can not see a wink.

Lao Luo's mistake is not to actively set their own target competition, although the left an "iPhone", the right one jobs, but the industry simply did not put the hammer and the iPhone to judge the plan, In the eyesof the public, theiphone product is "sacred inviolability", the hammer has not been able to be placed in the same array with the iphone, especially in the case of poor product quality, the user's mind hammer and the gap in the IPhone is getting farther.

In fact, the hammer to the beginning to take off Samsung as a breakthrough point of view, and continue to repeat the emphasis until the positioning of the popular words, it may now be a public opinion, their own initiative to choose the wrong opponent, so now can only passively bear the public opinion and millet compared to the embarrassing situation.

Baidu News keyword search "hammer Millet ", the result is probably " Hammer Apple", the result is 275 ; search "Hammer Samsung" is a 205 article. The trend of public opinion has been very obvious, Lao Luo's hammer start did not think clearly, the situation is extremely unfavorable now.

Pricing Strategy Lapses embarrassed the price of the yuan underachievement sentiment was sold cheap

Buy Hammer people do not pursue cost-effective, Buy is the heart of the unique feelings, the hammer has super high expectations, the result of the hammer product quality disappointing, but there is still a group of Tiezong in the follow Hammer, which is the personal charm of the old Luo brought.

Lao Luo from the English cross-line do not have the experience of mobile phone, not only in the selection of products for the product error,T1The pricing strategy is also clearly flawed, theyuan Pricing is a underachievement pricing option, at this price, thereIPhone 5s,Samsung GALAXY S5,GALAXY Note 3,HTC One M8,SONY Xperia Z2,Nubia Z7,Moto X,LG G3,OPPO Find7,OPPO N1,VIVO Xshot,VIVO Xplaywait themore than the popular models, under the millet, Meizu, one Plus, Huawei Glory, ZTE Nubian, cool, Lenovo, step by step high -under the Yuan model, the hammer selected this price is very embarrassing, if the price line on the vertical comparison, do not want to pass the old Luo's hammer to compete with whom?

Sentiment itself is a small crowd have the state of mind, the pursuit of feelings of the user, most of the price is not sensitive, they have higher spiritual pursuit, they pay more attention to the sense of identity, identity, and the price of the hammer, and the ratio, it seems very cheap, the corresponding feelings will follow the plunges, and the ratio, Price up, with the feelings of the feelings have, but this price of the user does not recognize the concept of feelings, and even do not know what feelings. Lao Luo's feelings price, serious selling cheap, a start positioning in the high-end is a step wrong chess, and now a step wrong, so step by step wrong.

Hammer T1 should be priced 4000, even thetwo times the price of millet, is to let the habit of Meta-price users can not afford, is to let these users scold to show that the hammer pursuit of feelings is not the cock silk to understand. At the same time, the high price itself with a sense of identity, the user's feelings value ,or value 4000, Hammer said the calculation.

In fact, the price of4000 yuan on the hammer has a practical advantage, in addition to the price to show the brand image of the hammer, at the same time more out of this Part of the yuan, can be used to provide users with full free after-sales service, The hammer user has a strong sense of belonging, which can also be a different place for the hammer, will certainly be more than the current screen insurance has a better reputation.

Of course, the price up, sales will certainly decline, but Lao Luo is the pursuit of the feelings are small audiences, old Luo want to clear, is to users of the quantity, or to users of the quality, if the pursuit of quantity on the price and millet competition, if the pursuit of quality to sell 4000 prices compete with Samsung Apple. More, the problem is more natural, but the production cost of mobile phones will come down, the amount of less, the problem will be less, after-sale can be timely satisfied, but the production costs may be higher upfront.

Lao Luo is a person who pursues details, is a lot of people are talking about, if the industrial design of products to improve some, product quality and some more, hammer sell 3000 4000 4000 4000 3000 Yuan is more difficult, because the market is too close to millet, but also by the volume to win, the competition is too fierce, and the hammer of the feelings are not suitable for the amount of winning the play, quality is the way to win the hammer.

feelings and fever are different feeling the pursuit of mood to feel the fever pursuit of product extreme

The hammer is not inherently like millet, being with Xiaomi is the biggest failure of the hammer. Feelings and fever is two different state of mind, one is the pursuit of mood, one is the pursuit of the ultimate product, Hammer want to use "feelings" to sell high prices, and millet is the "extreme" to sell low prices, the results are obvious, buy millet people think buy value, buy hammer people feel was fooled. Users expect too much of the hammer, so that the hammer tiger, when the feelings become a joke, Lao Luo's underwear is also taken off. Can not be denied thatT1 has failed, in the tangle will not be satisfied with the results, it is time to sum up lessons, consider the T2 of the problem. Lao Luo is more intelligent, see whether can jump from the standard to see the problem again.

Wen / Wang Liyang

Focus on the public number: technology does not spit (tucaokeji)

Lao Luo's Feelings "by" and cheap equate Hammer "was" selected the wrong opponent