Music sees a stake in cool, mobile phone circle All-round war has begun

Mobile phone circle to start again.

yesterday evening, the cool group issued a notice that the company's board of directors have been controlling shareholders Data Dreamland informed thatdata Dreamland sold 18% shares to the company Leviewmobile HK Limited.

It is learnt that after the completion of the agreement, Data Dreamland 's stake in the cool group will be reduced to 881,96 shares (20.3% of the issued share capital ), and data Dreamland will no longer be a controlling shareholder.

What the hell is going on in the cool pie?

First, for the joy of mobile phone ecosystem

If there is one person in China who can rival lei June in internet marketing, then Jia Yue Ting should be counted as one. Lei June with "for the Fever ," the Millet conquered the user, the second Jia Yueting Pavilion with "Break the border, ecological" le Vision Super mobile phones are subverting millet. In fact, Jia Yueting Pavilion's Le Vision Super mobile phone "break the boundaries, ecological" is indeed more than Lei June "for the Fever and born" better.

Marketing, music is Super Mobile is very successful. Le Vision Super Mobile first-round booking is the most real market feedback, and Le Vision Super mobile phone soon won the first round of 4.5 billion dollar financing also shows the capital of the Le Vision Super mobile affirmation.

But it's not easy to be a real eco-mobile. You know, the real-time eco-mobile phone is actually at cost price, even lower than the cost of sales, at least for the moment indeed. Le vision of this kill 3,000 self-inflicted 800 of the practice in the concept of speculation is no problem, after all, in order to occupy the market, the brand, the loss of part of the advertising costs.

Le Vision mobile phone ecological Road, in fact, offend a lot of people in the industry, so many people have no way to go. It is said that in order to sniper music, there are already components suppliers stop to supply to LE. This is not a good thing for new-born music-based eco-phones.

Since there is a problem, solve the problem. A stake in cool, is to improve the vision of the mobile phone ecosystem, to solve the current music-based mobile phone in the supply chain facing problems.

after the cool pie, le Vision will be possible to get the following resources of the cool, one is cool in the patent reserves, currently known as the total number of cool domestic patents over 6000 pieces, the total number of overseas patents exceeded , this is a most practical asset Second, the cool in research and development, manufacturing, channel resources; third, the cool faction of the 3 mobile phone brands, cool, big God,Ivvi.

The cool patent can help the music vision to go abroad in the future, is exempt from the patent problem; Cool research and development, manufacturing, channel resources can help le Vision super mobile phone to solve the current supply chain problems, and the remaining 3 cool mobile phone brands, Cool is the old brand, the great God has partnered with Queer Cool, The rest of the Ivvi is likely to become the second brand of the LEGO super-cell phone, blocking the strong firepower of its friends.

Second, also engage in dual brand strategy?

Why do you say ivvi Is it possible to become the second brand of the Le AV super mobile?

First, from the perspective of positioning, ivvi Since its launch, the offline store has been developed 5000 multiple, follow ivvi The established plan, this year ivvi will be completed 1 ivvi Ivvi

Second, Le Vision eco-mobile phones, in addition to a concept of products, or the product of capital. What is the support for the stock price of music? depend on the concept, also depend on the actual thing support.

The concept of the eco-mobile phone is very successful, but the capital in addition to the concept, but also to see the real things, such as specific brand assets, product sales and so on. Relying on the concept of the eco-mobile phone, short-term support for the stock price is no problem, but if you want to make capital long-term recognition of the vision of eco-mobile phones, you need to enjoy more real action.

Some people may say, le Vision Super Mobile do oneself on the line, why buy a mobile phone brand, this is not good to say, you look at Huawei, look at Xiaomi, look at Zhou Hongyi, the current domestic mobile phone players, who is not playing double brand? What's more, le Vision Super Mobile is more to take the Internet channel, and Ivvi go open channel, they do not conflict, but can be very good complementary.

Third, the impact on the future mobile phone market

"according to IDC data show that the year Q3 domestic smartphone market shipments for 1.05 billion, the chain growth of 1%, growth 11.1%. But the first-class city down 16.8%, and the 4-6 -level cities, both the year-on-month or the chain of upward trend. "

This is the current domestic mobile phone status. To the 3456-line city close to the overseas, has become a lot of mobile phone manufacturers to enter the new route.

Le vision to buy a cool faction, is actually blowing a full offensive to friends of the horn. The future of mobile phone war, not only by marketing, only by the hard work, only by a little to achieve a career. From the domestic to the foreign, from the first-tier cities to 3456-tier cities, mobile phone circle War has been fully fought.

In the future, mobile phone manufacturers not only in the domestic one or two-line city competition marketing, but also in the 3456-line City competition products, competition channel points and services, and even from the domestic to fight abroad.

Chinese mobile phones are entering an era of total competition.

Music sees a stake in cool, mobile phone circle All-round war has begun