Network station plan is not the password? So what are the contents of the website construction program?

Network station plan is not the password? So what are the contents of the website construction program?

Market Analysis

1, the relevant industry's market is how, the market has what kind of characteristics, whether the Internet to carry out the company's business.

2, the market's main competitor analysis, competitors online and its website planning, functional role.

3, the company's own conditions analysis, the company profile, market advantages, can use the site to enhance the competitiveness of the building site capacity (cost, technology, manpower, etc.).

function positioning

1, why to establish a website, is to establish corporate image, propaganda products, e-commerce, or to establish industry-based website? Is the basic needs of enterprises or the extension of market development?

2, the integration of company resources, determine the site function. Determine the function type of the website according to the company's needs and plans:

Enterprise-type website, application-oriented website, business-type website (industry-type website), e-commerce website, Enterprise website is divided into Enterprise image type, product propaganda type, online marketing type, customer service type, e-commerce type and so on.

3, according to the function of the website, determine the purpose of the website should be achieved.

4, the Enterprise Internal Network (intranet) construction situation and the extensibility of the website.

Technical Solutions

1, the use of self-built server, or rented virtual host.

2, choose the operating system, with WINDOW2000/NT or Unix,linux. Analyze input cost, function, development, stability and safety.

3, the use of template self-help build stations, build a station package or personalized development.

4, the site security measures, anti-black, anti-virus program (if the use of virtual host, then the professional company to do).

5, choose what kind of dynamic program and corresponding database. such as program ASP, JSP, PHP, database SQL, Access, Oracle and so on.

Implementation method

1, according to the purpose of the site to determine the structure of the site navigation.

General Enterprise Web site should include: Company profile, Enterprise dynamics, product introduction, customer service, contact information, online message and other basic content. More content such as: frequently asked questions, marketing networks, careers, online forums, English version, and so on.

2, according to the purpose of the site and content to determine the site integration function.

such as Flash guide page, membership system, online shopping system, online payment, survey system, online payment, information search query system, traffic statistics system.

3. Determine the sub-columns of each channel in the structure navigation of the website.

If the company profile can include: President speech, development process, corporate culture, core advantages, production base, scientific and technological research and development, partners, major customers, customer evaluation, etc. customer service can include: Service hotline, service tenet, service items.

4. Determine how the content of the website is implemented.

If the product center uses a dynamic program database or a static page, whether the marketing network is a list or a map display.

Web Design

1, web design art design requirements, Web page art design generally with the overall image of the enterprise consistent with the Enterprise CI specification. Should pay attention to Web page color, image application and layout planning, maintain the overall consistency of the page.

2, in the adoption of new technology to consider the main target audience distribution area, age class, network speed, reading habits and so on.

3, the Development of Web page revision plan, such as six months to a year to carry out a larger revision and so on.

Cost budget

1, the initial budget of the enterprise construction station costs, generally according to the size of the enterprise, the purpose of building a station, the approval of the superior.

2, the professional Construction station Company provides detailed function description and quotation, the enterprise carries on the cost-effective research.

3, the price of the website from thousands of yuan to a hundred thousand of Yuan range. If the template-type self-built station is excluded (usually think that the enterprise's website regardless of size, must have exclusivity, if the uniformity of the impact on corporate image) and profiteering factors, the cost of website construction is generally proportional to functional requirements.

Website Maintenance

1, server and related hardware and software maintenance, to assess the possible problems, to develop response time.

2, database maintenance, the effective use of data is the important content of website maintenance, so the maintenance of the database should be paid attention to.

3, the content of the update, adjustment and so on.

4, the establishment of related website maintenance rules, the site maintenance institutionalization, standardization.

5, Description: The maintenance of dynamic information is usually arranged by the enterprise to carry out online update management; static information (i.e., no dynamic program database support) can be maintained by a professional company.

Website testing

The site should be carefully tested before it is published to ensure normal browsing and use. Main test content:

1, the text, the picture whether has the mistake.

2, program and database testing.

3, link whether there is error.

4, server stability, security.

5, web compatibility test, such as browser, monitor.

6, concurrent number test.

Release promotion

1, the website after the test to publish the public relations, advertising activities.

2, search engine registration.

3, Forum platform Soft-text promotion.

4, blog platform activities or information promotion.

5, Weibo platform information promotion.

6, instant communication software promotion.

Network station plan is not the password? So what are the contents of the website construction program?