No color? Take a look at how soft tones are used in web design

The use of soft tones in Web pages is more than just a recent trend, a designer's use of many years of skill to create impactful visuals.

When you hear the word "soft", you may think of light pink, light blue, and yellowish color, but this color is far more than these colors. Softness does not necessarily feel like a newborn. These tones can also be quite distinct in some appropriate way, in conjunction with other elements.

Let's start with a good case site and learn about 10 ways to use soft tones in your web design.

Soft photos

The soft mask layer on the photo, or the photo taken in the appropriate lighting environment, can be an exquisite site background. The more elegant the color of the photo, the more areas the designer will have to place other elements.

Using soft photos also helps to create contrasts with other elements, such as logos or buttons. Please note that the Solasie logo is perfectly matched to the soft-toned photos. This thought can also highlight the Phantom button.

Soft background color

A soft background color is a good idea, but it's not intimidating to use multiple colors. Because the softer tones are more elegant, you can use a larger area of color on the canvas without feeling too strong.

A common trend in dealing with soft background colors is to use a single-tone color scheme, like dear Mum, to change shades of a color. A single tone can create a wonderful visual contrast with white text elements. With the right fonts, this technique can also create a modern sense of modernity.

Vivid Pastel Colors

Although you don't usually compare "bright" and "soft", this type of color can help you create bold designs. Because the soft color is easy to get back to the background, it's a great choice if you want to move around it.

Marie Catrib's doing very well in this respect. The soft color here is quite distinct, but it doesn't seem to be distracting, and you can see the woman who is looking out from the color block. The vivid soft color helps you to find and focus on the picture, the full soft background impact will be slightly inferior.

Soft tones Create an ambience

How do you expect visitors to the site to feel? Soft colors are good at creating a feeling of calm, relaxation and moderation. If these emotions can describe your site or company, it may be the right choice.

Sweez did a great job of creating such emotional links through color. Everything in the picture is in pastel tones. It reminds you to sit in peace and quiet and enjoy a nice, warm cappuccino. See, how effective this simple color is.

Pastel-coloured illustrations

Soft color is also an excellent choice for illustrations. Use this color concept to create a piece of work that allows users to stop and watch.

The pastel-coloured illustrations combine with some calming paintings and colors. It makes the use of painting surprisingly.

Contrast with pastel colors

Soft colors do not have to be created out of thin air. It is a good way to compare with other design elements.

Kinder Fotografie is doing very well in this area, using pastel colors and bright photographs and text. The soft color part of the design contains a lot of small details, but you first see the children's photos and text "smiles". Then the user begins to pay attention to these fine details.

Soft-colored navigation

Soft tones are also a means of creating excellent navigation. Usually, the designer will design a black and white navigation bar for the website, but the color is also useful here.

Soft colors can be used as a means of navigation because they avoid the design of other parts. For example, in wonderfully wild, the user first sees the photo and responds. Navigation elements blend well with the main content, but because of the color selection, it does not interfere with the main visual content.

Soft tones in a flat design

Most of the pastel tones we see today are not designed in a flat format. The variety of bright colors that designers like, has become a flat design of the beginning of the rise of those super bright and elegant version.

The advantage of using soft tones in a flat design project is that the color still retains the same feeling and overall appearance, which does not unduly oppress the user in order to attract attention. Use soft and flat colors on your website to guide your users to specific areas of the screen with color, or to emphasize important text elements.

Soft color text

Designers are not only using pastel tones in pictures and backgrounds. This color style can also be used in text. (though it will be very subtle)

Soft colors are best used in coarse fonts, and are contrasted with a more earthy background. Use a large font with a coarse stroke to make sure you have more soft colors on your screen. This concept is typically used for a small number of letters or combinations of text, not for the body.

Soft-toned interface elements

Using soft colors as part of an interface element is an interesting concept. This is another "pattern" created by the flat design concept, with buttons and other elements that can be used in soft colors.

Duy Tran's web site, each soft-colored area is actually a huge button. These soft colors tell the user which block is which, making each easy to click (or Touch). These tones are prominent because they are in sharp contrast to the minimalist main plot area. (Each of the carousel images is distinguished from these soft-toned buttons)

Conclusion

The key to using pastel colors is to make it look fresher, not faded. Match the pastel tones to the darker, more vivid pictures or white elements you expect, helping to create a soft color with an impact.

Soft tones are born with a relaxed and cool idea. Using this color scheme in your web design is good for you. Keep in mind how the color interacts with the rest of the overall design.

No color? Take a look at how soft tones are used in web design