No performance talk to mobile apps is bullying

Case LIST:

Nowadays a carpool software, after the new version of the update, there are positioning problems, resulting in the user can not call the car, such a bug directly affect the overall operation of the app. After the discovery, the official immediately made up the measures, the window to apologize, gift vouchers and so on, and quickly update the new call car entrance and other measures. However, due to the App Store audit rules, and can not even release the new version without bugs, until a week after the resolution, it is conceivable that this week there must be a large number of users lost to other carpool software, and this accident also tumbled the confidence of the old users, you can think about, The serious consequences of this momentous blunder.

In an app that is so competitive today, many companies are spending huge amount of manpower, material, money and energy to develop products, but there are always problems like that. Actually let the user abandon an app is just their own.

Many do products actually know, many times the cause of user churn seems to be very small, such as may be the loading speed of the point of time, after the update to re-login again, always keep out of notice reminders ... To be sure, the user's tolerance for app performance is extremely low, so the importance of optimizing app performance is in some ways even more than the development of new features. So testing for app performance is critical. Quote Lei June said a word, "No performance talk experience is bullying".

According to the Testbird test platform statistics 20,806 app test data, basically summed up as the top ten performance black hole, they are the biggest culprit of app user churn: Connection timeout, flashback, lag, crash, black and white screen, network hijacking, poor interactive performance, CPU utilization problem, memory leak, bad interface.

It is easy to understand that when performance is slow, users will suffer a very painful experience, for example, a person involved in a game, want to show off in the application, found that simply can't upload data, or want to browse a product page, found that basically do not go, it is easy to abandon the application. In the current network environment, the app product performance is good, the user does not have to wait and endure, this is to judge an app is the important standard of quality or not.

Performance is not a purely technical issue, but also a policy-level consideration, and developers need to balance speed and effectiveness. For example, when a message is clicked, it will always go into the message list instead of just displaying a single message, which, while sacrificing some speed, can make the message reach a higher rate.

Therefore, improving product performance in this case is more important than the development of new features. In particular, in the application functional testing to meet the requirements, to a large extent, product performance determines the user experience, and the user experience is ultimately the decisive factor to ensure retention.

No performance talk to mobile apps is bullying