Novice Webmaster--How to choose the Site promotion optimization keywords?

SEO can be divided into the whole station optimization and independent keyword optimization, but according to the small series to understand the current SEO market is still in the key

Word optimization, after all, a good keyword to do up, can bring a lot of traffic. But the choice of key words and

Not casually, it plays an important role in the success of the website optimization.

选择关键词的方法相信我们已经听说了很多，小编也算是来老调重弹一下，这

is to choose the keyword before sharing the preparation work. The small part thinks, chooses the good keyword, we must do three pieces

Things: Analysis of the relevance of keywords, analysis of the flow of keywords, analysis of the competitive level of keywords. The following small series

will be introduced individually.

首先分析关键词的相关性。关键词的选择并不是盲目的，因为我们必须考虑到关键词和主题之间的关系。

But few seoer will consider the correlation between keywords and keywords. How to explain this sentence? It's a small story.

A simple example, if we do an industrial machinery Enterprise station, we can only select a keyword to display

Product keywords, you can also put other products of the machine to write keywords, should fully consider the key words of the phase

To give you an analysis of the relationship:

关键词做得很好，相关的产品写在。这样做的好处是什么？首先会让搜索引擎

Think your site has these products, but these products are closely linked, as long as one of the key words of

Rankings can also promote other keywords to rank well; second, familiarity with the industry's customers is not only a

The words of interest, in the title, key words, can allow the customer to see other interested products very well, thus greatly mentioning

The conversion rate of high enterprise, so the correlation analysis of keywords is very important.

第二：分析关键词的流量我相信这是SEOER最重要的部分。关键词流量对网站优化效果的影响。分析关键

There are many ways to stream word traffic. It is estimated that seoer can list three or four species. However, the focus of the small part is the keyword

The analysis can not only look at the index, but the index cannot determine the traffic. We have listed a simple example, such as

Keyword "Nanning seo", this index is high enough, but a really want to build a site how can people only search

What about Nanning seo? Therefore, the small part emphasizes that in the analysis of keyword traffic, seoer should pay attention to these points.

（1）不要盲目看指数，指数可随时改变，而指标不能决定流量的多少，要关注

Soul Search, choose a more appropriate word, such as the "Nanning seo" above, we can choose "the best

Nanning SEO Companies such as these can bring real traffic, this is the only effective way to traffic.

（2）分类搜索。一个词可能搜索量大，但大部分时间都不是真正的搜索量，比

such as the word seo, daily estimated SEO practitioners will search tens of thousands of times, but there is no real need to do SEO services to

Search, so it's also important to differentiate these searches.

（3）可以从竞争对手的关键词下手。这是流量分析最有效的方法，一般站在前

If the traffic is high, we can understand their choice of key words, and then according to their

The situation to choose one or two high-traffic keywords, this method is very effective, very useful, you can try Seoer

。

第三：关键词的竞争分析这就是你所谓的一分钱。低流量指数低竞争力会很低，很容易得到，但效果很

Poor, and the degree of competition must be very high, but also difficult, so the choice of keywords is to do keyword analysis

Fight this step to work. Analyze competition and traffic analysis, all with tools to query. In general, if

The first 3 pages have many top-level domain names, the weight of the previous site is also very high, the word is difficult to do. In the analysis of the competitive process

, we should pay attention to the following two points:

（1）要量力而行。特别是对于一个新站来说，如果我们盲目地选择竞争激烈的

Words, it is difficult to let an egg hit a stone, it will not only blow information, but also waste time and energy.

（2）不仅要通过分析竞争的程度来看待指数。这是为分析交通一样。一些没有

Index words home often have many top-level domain names, such as "The Best SEO Company" The word index is Baidu search not

To, but you look at the top-level domain of its homepage:

可以看出这个词竞争力度是很大的，所以我们一定要注意分析竞争度不能只看

Index, more effective should be to see the top-level domain site number and search volume. Well, when the three-step prep work to do

After that, you can choose a keyword that is suitable for both the website itself and the effective traffic.

The choice of words need to be carefully researched, can not blindly choose, otherwise bring your site will only be bubble phantom, and

Not real traffic.

Novice Webmaster--How to choose the Site promotion optimization keywords?