American engineer Murphy has proposed a psychological effect called Murphy's Law:
Nothing is as simple as it seems;
Everything will be longer than you expected;
Things that make mistakes always go wrong;
If you're worried about a situation, it's more likely to happen.
In conclusion, if things get worse, it will happen no matter how small the possibility.
Let me extend, Murphy's law. New Media Operation version 66, welcome to the seat.
1, the idea of full design ideas, will not be used.
2. The idea that you stole is always discovered by people.
3, do not try to change the copy of the manuscript, so that not only will not have the result, will also provoke the copy is not happy.
4, if want to be welcomed by the copy, actively help his bad habits to find a good reason.
5, do not quarrel with the fool Akang, otherwise people will not understand, in the end who is a fool.
6, the best ideas are always after the works out of the street.
7, do not think that they are important, because without you, anyone can write a copy, perhaps better than you.
8, smile, tomorrow think of ideas may not be better than today.
9, a good brief, may not have good results; A brief that is not clear, the results are often worse.
10, if you help a busy copy, he will certainly remember you, in his next busy time.
11, you arrived early, the meeting was canceled, you arrived on time, but also to wait, such as creative, such as the director, such as customers, late, is late.
12, when the toilet, inspiration Passion, out of the toilet on the forgotten.
13, I think this manuscript copy is good, but all the colleagues said to you, the customer wants is not this.
14. If you find that you are smarter than your agency, you should be looking for the wrong agency.
15, if the customer said to you, not the problem of money, but the problem of creativity. I bet it's a matter of money.
16, if you can not make a decision between the two agency, choose the cheapest is correct.
17, you can drag to the day after tomorrow's copy, don't just drag to the morrow.
18, you secretly open the video, the more you don't want to be seen, the more the director will see.
19, you and colleagues of the underground love, everyone knows.
20, bite the bullet to write the plan, waiting for customers feedback time how long, you regret the time is how long.
21, the better the idea, the more useless.
22, the more emphasis on sales transformation, the more not to transform.
23. The more option gives, the less chance of being selected.
24, the advertising company to assure you that the amount of exposure, is equal to ensure that he will employ the Navy.
25, you are serving the customer, often is not the one you want to serve.
26, 3 million do a campaign enough? It depends on whether you're looking for a big 4A or a small local.
27, the other team always do not have to work overtime, you change to this group, this group began to work overtime.
28, how long is a minute? It depends on whether you are waiting for feedback.
29, the plan no customer change fast.
30, the customer's account is always owed.
31, cheat Manuscript is always to be retribution, not not to report, time not to.
32, the completion of this project, you can go to the next project.
33, no overtime, no one about. One overtime, there is an appointment.
34, your proposal is used to take a backup of the U disk, this day you feel that every time you do not have to use, do not bring, and then found that the computer PPT can not find.
35, everyone said that this idea is very good time, it must not be good enough.
36, no matter what the customer asks you, do not say do not know, inscrutable location nodded, quietly leave, and then quickly to consult experts.
37, if everyone's ideas are similar, that no one is seriously thinking.
38, if the customer told you that the plan to change a little bit more or less, that means a lot worse.
39. The foolish client and his money are everywhere popular.
40, the more customers demand, the closer deadline.
41, creation is indeed great, but copy creativity much faster. This is how the new ripen from Hermione's book.
42, you will code word, does not mean that you can rely on the code word life.
43, as long as the sales brought up, then everything is good.
44. Everyone can make ideas, but the wise can sell them.
45, works out of the street, first think a few times, because you have only one chance.
46, in the advertising industry, if you know exactly what you are doing, maybe you will hate it.
47, do not worry about being replaced, if you can not be replaced, you can not be promoted.
48, we are all working overtime, everyone is willing to work overtime for the completion of a piece, but no one did what he intended to do.
49, party B before the winning bid, as Trump before the election, can solve all the problems.
50, if someone pays, someone will be willing to work overtime.
51, before really become creative director, it is best not to try to imagine that you are a creative director.
52, if a creative success, the first credit is from the beginning to the end of the people stressed that it does not work.
53, if the cooperation carried out exceptionally smoothly, then you may have already appeared the problem.
54. The one that was sold at the time of the manuscript is never the one you are most proud of.
55. The length of meeting time is inversely proportional to the importance of the problem.
56. The length of meeting time is inversely proportional to the quality of creativity.
57, if a creative stupid and effective, then it is not stupid.
58, great insight is not careful insight.
59, great discoveries are not carefully found, but in fact there are traces to follow.
60, the opposite of a good idea, is usually another good idea.
61. Provide your reference = you are solely responsible for the moment.
62, if you want to please the director, he thought of the good ideas he attributed to him.
63, if you feel that you are not competent, it is often the case.
64, every workplace person will make mistakes, this is human nature, blaming the other party is office politics.
65, no matter how good the idea, there will always be people dissatisfied.
66, advertising company Survival first rule, do not let your boss riding on the head of the director.
Source: Zhang
Operation Meow 66 New Media Murphy's Law