If a website wants to be optimized successfully, it must have the following 10 items in the search engine.
1. Timely updating of time-sensitive content
Aging effect of the content, is to be quick one step, the ancestors of a move. Time-sensitive content refers to the content that has the highest value in a certain period, and the timeliness content is more and more valued by marketers, and it is gradually used to maximize its benefit, and marketers use timeliness to create valuable content to show to users.
Timeliness of content, in a specific time period, the value of its keywords can play to the maximum, that your site, will be because of this hot spot, and get more traffic, at the same time for the construction of the website brand, is an important link. What happens and things have a certain timeliness, in a certain period of time have a certain degree of popular concern, As a qualified marketer, must reasonably grasp and use this time period, to create a rich theme content. Timeliness content for Baidu search engine is also very important, search results page also make full use of timeliness, daily grasp the dynamics of the search engine, grasp what happens around us, Focus on the content of high-level users.
2. Hot Content
Hot content and time-sensitive content brought about the same results, hot content that is a certain period in the search volume quickly increased, the popularity of attention has climbed. Reasonable use of popular events can quickly promote the promotion of website traffic, of course, the use of popular events must be just right. For what is a hot event, Marketers can use the platform to analyze data, such as: Baidu Search, Sogou hot search list, etc. are good use of tools, of course, hot content can be based on the weight of their own website, to understand the competitiveness of the size, whether in line with the theme of the site this is very important. Use hot content to create traffic for your site in a short time And get very good benefits. Although hot content can not provide a more reliable conversion rate for our website, but its existing brand benefits can not be ignored.
3. Instant Content
Instant content is the content that shows what is happening in the present. Of course, the instant content strategy must be timely and effective, if the occurrence of events and things have recorded value, must be the first time to complete the content writing, the reason is that the first time report and the second time the difference between the report is much larger than we think, The value they bring is even more different. As far as soft text submissions are concerned, the rate of real-time content audit is also improved, and it is easier to get recognition and support. Not only that, in terms of search engines, instant content, whether it is the ranking effect or the resulting traffic is far more than the reprint or the same type of article.
4. Actual combat content
This is in the experience and more practical application of content, often the actual combat content brought about by users, more direct, more with a particular area of needs and needs. Combat-based content means the constant Practice in the actual combat process accumulated rich experience and the content. The creation of actual combat content needs the marketer to have a certain practical skills, the marketing personnel with rich experience can achieve authenticity, the content can fully show the problems encountered in the process of practice, so that the reader to obtain valuable information, Be able to get a chance to learn to exercise. Real-time content can get more users ' attention, because this is actual combat, this is really sharing experience. Let more people benefit, the actual combat content of the majority of the clicks and entrants are the same industry personnel, or in a certain demand, while the targeted search.
5. Persistent content
Persistent content refers to content that is not subject to changes in time, regardless of the time period content is not subject to timeliness restrictions. Persistent content, as the mainstay of content strategy, has to be highly regarded. The value of continuous content is continuous, persistent content has been the main content of the rich website, Occupy a certain share in many different types of content. As far as Baidu search engine is concerned, the longer the content time, the better the ranking result, the more the traffic is immeasurable, so marketers pay more and more attention to the development and enrichment of continuous content.
6. Promotional content
Promotional content, the existence of the time is often relatively short. Promotional content that is in the characteristics of the promotional activities within the time of the marketing content, the characteristics of time mainly grasp in the festival, promotional content is mainly the marketing of people's needs to use the psychological and design of the program content, content can fully reflect the preferential activities, The use of people generally cheap psychology to do promotional activities, promotional content value often improve the company more rapid promotion of products, enhance corporate image.
7. Programmatic content
Program content is a certain logic in line with the marketing strategy of the content, the plan needs to take into account a number of factors, including the target audience, the goal of the grasp, the theme of the determination, marketing platform, the expected effect, etc. must be reflected in the program, however, these factors must be through market research, through data comparison analysis, and need to rely on rich experience. As a programmatic content, its value is very large, for users, content is very high, users can learn from experience, enrich themselves, improve their industry comprehensive competitiveness. The disadvantage is that there are some difficulties in the writing of program content, and marketers who need rich experience can grasp it well. There is less programmatic content on the Internet, so more attention is paid to it.
8. Technical Content
Technical content is a technical summary of a particular field or industry, or a technical development of the article construction. Technical content is often more demanding, and it is also the most important content in web search. This technical content is the most helpful to others, which is to improve the user experience of our website. is very important. High gold content, technical, help others more likely. So when writing such articles, must fully consider the needs of users, according to the user's greatest demand for the contents of the creation, finally, you can get more direct users.
9, product keywords or industry keyword content
According to the wind station in the industry or product needs to carry out soft paper. This is done for our own products. This kind of long-tailed words directly brought us, is the sale, is also the most direct form of conversion. Search Engine Marketing, The most direct reflection is the keyword this piece. Search engine marketing occupies more than 60% of the entire Network marketing technology content. So for search engine keyword marketing This piece, we should increase the strength, through this to enhance the value of our website.
10, the industry feel or use the product feeling
This type of content is often valued by those who need it, and the key to them is that after they want to buy or buy, some understanding of the quality of the product or the service of the product and how it feels to be used by others to determine the direction of their purchase, or the products they buy now, are prone to problems, If there is such a problem, can be in a short period of time to replace or other aspects of the warranty service. This is also a key part of building the credibility of our website and improving the transformation of our products. It is also the best embodiment of the value of the site.
The content of a site is the main soul of the site, regardless of what content, the site plays a vital role. We want to according to our website different industries, different products and different keywords to personalize the article soft text creation, from the most fundamentally solve the value of our website. The construction of various content, On the site has different effects, we in the process of soft text creation, we must be related to the content of the site to create, less plagiarism, do more useful things, more to do for our own users of the matter, so as to better for the search engine services. Only such content can directly reflect the value of our site.
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