The rapid development of mobile Internet has brought great changes to our life, nowadays, most of the problems you can find on the mobile internet are the solutions. For example, if you want to order a meal, you can also fix it by ordering the app, without having to call or make an appointment, with almost no obstacles. These booking apps are also known as mouse plus wheel-on-demand mode, which has been favored by white-collar workers and students because of its convenience and provincial business. However, at present, the vast majority of the market booking app is bogged down in a difficult situation, there are people in the industry bluntly said that the current ordering of food app business model is not clear, the final result may be to fatten the restaurant but hungry himself, this is why?
Walk on the edge of law and regulation?
Recently there are media reports, what hungry, the United States and other online booking platform, such as the high praise of the food store is no license without a photo, sewage flow, oil spill "fly restaurant", so, online ordering is indeed some unreliable, can be said to walk in the edge of laws and regulations, but the reasons behind it is very complex.
As we all know, the catering industry sub-high school low grade, different levels of consumption standards, user experience is different. Why, then, is a fly restaurant keen on the "go"? The reason is that online ordering is generally only applicable to some simple dishes, for a slightly more complex dishes is a drop in the bucket, even if it can be delivered to the hands of the user, the quality of the food products can not be guaranteed.
In addition, to the high-end restaurants, consumers come to spend, in fact, to feel the same dining environment and dining atmosphere, for some classic dishes, consumers will savor, slowly aftertaste, and will not be like white-collar and students, to save time and gobble.
In this case, middle-and high-end restaurants will obviously not be able to do business with this model, as this is tantamount to a self-smashing signboard. In this regard, the consumer is understandable, so consumers do not want to order what feast through these platforms or the like. And as for those fly restaurants, ordering the app will become an important channel.
Fat Restaurant, hungry for himself?
If the high-end food and beverage does not intervene, then the food and beverage app will be difficult to achieve scale and brand development, profit is not in sight. Flies out of the restaurant, although not ruled out through the business, but want them to pay the money that is never agree, because they are a small business, but quick turnover, if their businesses can do a great job, and it is dispensable.
In this sense, the ordering app may indeed be a bit of a chicken, the end result is really fat restaurant hungry themselves. So how does the Food app business model work? Is there a future?
In the author's opinion, the food app wants to make money directly is very difficult, in fact, the restaurant app is like a taxi app, although to users bring convenience, but not too easy to collect money directly, the future may be through advertising to earn some profits, but this also requires catering app must do big enough to have the opportunity. While high-end dining does not necessarily directly use the services of the catering app, it is possible to advertise on their platform.
However, the food app must be wary of the competition of group buying sites, now group buying site to do food and beverage purchase has been very common, they and business relations are very close, but also cover different consumer groups. Of course, the difference between group buying and dining is that users need to shop to spend, and catering app can be delivered to the door, but the door is not what core competitiveness, group purchase site can also be done naturally. As a result of the group purchase site more users, cooperation and more businessmen, if they actively shot, it is estimated that there is no food app what happened.
the strategic value of the food appHowever, even if you can't make money, the strategic value of the food app should not be overlooked. Just like a taxi software war, the essence behind it is the phone payment war. The same is true of food and beverage apps, if it becomes an important form of implementation. May be acquired by bat to develop payment scenarios. In other words, for white-collar and student-like use of the Food app, bat wants them to use their payment products through the catering app.
When it comes to this, it must be recalled that bat actually has the ability to do mobile ordering, such as the direct number that Baidu introduced shortly before, and may be used by some catering enterprises to do promotion and marketing, coupled with the introduction of payment tools, the future users can use a direct order meal will also be possible. There is Baidu glutinous rice and Baidu Map, can also expand the mobile food ordering services. As bat competition intensifies, the layout of food and beverage distribution will be more in-depth, if the industry has high-quality food and beverage app, these giants also do not rule out the foreign takeover. (Wen/Wangyi see qq:543415188)
Ordering App Fertilizer The restaurant was starving itself
