Post-Mobile internet era: In the end, do you want to develop an app?

After the mobile internet era, in the end what kind of an era?

First, in the post-mobile internet age, the chance of a head application becomes smaller, and a giant app like this is hard to produce a second. Second, after the mobile internet era, the rapid development of the IoT, all the smart hardware needs a mobile application to control, then the app as the software side of the Internet of things (as opposed to hardware), will become the most important carrier.

In the post-mobile internet era, how do entrepreneurs choose?

Traffic is large, many users, and small programs are now ready to be sent. So the question is, in the post-mobile internet era, how should entrepreneurs choose?

The most basic question, what kind of carrier do you need when you want to take the Internet? On the mobile internet, entrepreneurs have several options: mobile website, public number (applet), App. In the Apicloud activity on-site survey found that the choice of products and apps, and the number of top-down, the number of mobile phone site selection of the fewest. Which carrier to choose, is out of the consideration of their own business, which form more suitable for their business development?

To solve this problem to understand the advantages and disadvantages of these three kinds of vectors. The decisive factor of advantage and disadvantage is flow and stickiness. When the entrepreneur chooses the product, the high traffic is considered, and the entrepreneur who chooses to develop the app is considering the user's stickiness and sedimentation. The entrepreneur who chooses a mobile site thinks it can be launched quickly and at a low cost.

In the era of PC Internet, universal websites and websites are interconnected, so that the website has the advantage of traffic. But in the era of mobile Internet, users do not recognize the mobile site, which has become a hindrance to the development of mobile phone website the biggest impact. Compared with products, apps, mobile phone site has no access to traffic, it is difficult for users to remember a mobile website URL, let alone to repeat browsing and use.

The biggest advantage of the product is traffic, and entrepreneurs generally think that getting a user from the end is simple and inexpensive. But does anyone really have to calculate the cost of getting a user over end? Not long ago, Yang Mao, the former product manager of the open platform, pointed out in the article that the cost of getting a user from the end was 3-5 dollars. This price is much higher than the awareness of the average entrepreneur, and it can be seen that the flow advantage is not as large as imagined. This figure is not much lower than the cost of the app's guest. Another phenomenon, based on the platform of the success of the enterprise is not much.

The biggest advantage of the app is that the operating system at the bottom of the device interacts, and as the capabilities of terminal devices are enhanced, app innovation is growing. Apps can meet virtually any business and function development and implementation of an entrepreneur. With the rapid development of IoT in the future, the popularization of smart hardware is bound to drive the necessity of app development, and the app will bring a better user experience, and only apps can give entrepreneurs more opportunities for innovation. The disadvantage of apps is also obvious, which is that the cost is high and the cost from development to operation is generally high. For example, when developing an app, the cost of adapting to Android versions of the system is high.

In conclusion, in different scenarios, entrepreneurs need to choose a platform that suits their business. For example, a restaurant developed an app for the sake of the Internet, so the cost is very high and the price is very low. But if it is a hotel group, with the national thousands Hotel, has its own integration system, this is more suitable for the development of an app.

Related Technical documents: http://www.apicloud.com/index?uzchannel=3

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Post-Mobile internet era: In the end, do you want to develop an app?