If you want to build a website is more and more easy, but also make the new chance of the site is growing, every day there are many sites, of course, there are many sites close, for example, because of funds, because of the planning, because of the operation and other factors resulting in the failure of the site, So now there are a lot of dedicated web site planning and Web site diagnosis and other network services companies, because the site is always prone to this problem, and our website construction and planning is also crucial.
How will you attract people to browse your site? What do you want visitors to do? The right way to build an excellent website is to adopt a reverse-working strategy.
I found that most people really don't know how to properly plan their website. After all, the site is something that people will see first. The correct way to build an excellent website is to adopt a reverse work strategy, specifically by answering the following 5 questions:
1. How will you attract people to browse your site?
More specifically, what marketing techniques will you use to reach your target audience? seo? pay-per-click ads? This step is important because it often provides answers to many of the questions that are discussed later.
Tip: Figure out which marketing technique works best for your site, in particular by figuring out which method has the lowest customer acquisition cost (that is, the cost of getting a customer).
2. Who will come to visit your website?
Your site needs to be a hands-on guide to all kinds of visitors and help them find what they're looking for. Within seconds of entering the site, visitors need to know what to do next. Do they need to register? Should they click on the link to learn more? Once you are sure who will be visiting, you will be able to determine what they need to do when they enter the site.
Tip: Don't try to please everyone, but the site has to give direct visitors a clear indication of where they need to go. If you do too much, the site becomes too busy and difficult to control and should focus on the key features that will benefit most visitors.
3. What kind of questions will your visitors ask?
Did I find the right place? How long have you been doing this? Can I afford it? How do I know that your product or service is excellent? How can I learn more about your service and company? How do I get in touch with you?
Tip: Try to give an answer before a visitor raises these questions. For example, if the purpose of a visitor is to buy a particular product in your company's renowned industry, place the product in a prominent place on the site so that the visitor knows that he has come to the right place and is able to quickly see the product details. A clear and concise message works best.
4. What do you want visitors to the site to do?
Should they pick up the phone to call you? or e-mail? What is the registration point? A good website guides visitors to where you want them to go. If you're selling a product on a website, try to persuade your visitors to order and make the process easy. If you provide a service, let the visitor know how and why they benefit from the service.
Tip: Keep it simple and clear, and don't let visitors get their brains out.
5. How do visitors like to keep in touch?
Keep in mind that the vast majority of site visitors do not become your customers. In fact, the average customer conversion rate on the internet is about 1%, meaning that only 1 of every 100 visitors will contact you, sign up for services, or buy a product. You need to find your favorite ways to communicate with your visitors so they have access to your contacts: email, blogs, Twitter, Facebook, LinkedIn, Google +, RSS feeds, and more.
Tip: It's important to keep in touch with your customers, because most people don't convert successfully when they first visit the site. By targeting the target audience, we try to adapt to the markets they gather to make visitors repeat customers. If they are junior professionals and have been using social media, you also need to be active on social media and actively provide them with a reason to visit the site. By interacting with visitors, you provide them with an incentive to return and transform, and it is likely to draw the people around them.
