"10 cannot" for product operation

Do product operation, we listen to too much voice or read too many articles said: "Should do this" "must Do" "How To Do" and "How to do a good job" and so on, such as "How to do a good job of content operation" "to become a high-level operation must do this 5 things" and so on. But we hear too little of what the product operators should be to avoid or resolutely not do things, because these "can't" many times is small partners often step on the pit, and today I put it into "10 can't", can let our small partners take a few detours, as early as possible to reach the other side of the Operation victory.

1, do not have a plan to operate

The plan is to guide the work towards the established direction of the light, so there is no plan is not possible, this is in any job is the same. Many small partners do not know what the plan is for running an app or a public number? Or if you don't have your own plan at all, your boss will do one thing in a sentence, so the operation is tiring, because when you're done, you don't know what to do next.

The boss's plan is not your plan, many teams have their own business plan, but the plan is for the team, as individuals, after knowing the team's plan, you must also make a plan for your work, this plan is the extension of the team plan is more detailed, but also the driving direction of your daily work.

2, can not fully follow the user's suggestions

Operations are closest to the user, so the sound is more realistic, but the real sound is not necessarily a useful suggestion for the product. As an operation, we often hear a lot of such optimization suggestions, we can give feedback to the product manager to modify the optimization, but you need to filter these optimization recommendations, because the user's recommendations are not necessarily correct, and these suggestions may represent only a small number of benefits, Or it's a little bit of advice, and when the product hasn't stabilized, it's time to filter it out even if it's not going to make any difference.

Product managers and program apes are irrational, and if you need to make recommendations for optimization, it is advisable to use the data to support this requirement and to develop improvements smoothly. This data can be your small-scale survey data, or it can be a background monitoring data.

3, can not wait for the product all perfect good, the operation to keep up with

Operators have a bad habit is: when the operation of the promotion do not ideal, are like complaining about their own products do not have a good product, or product is not perfect, do not promote and so on excuses, for their own washing off. Product quality is to do the operation of the promotion of the Foundation, not all, if you want to wait until the product is completely perfect, the market will not you what matter. Operation Yao and product through thick, even when the product is not so perfect, also need to assist the product constantly improve, as well as their own to do some promotional work, so that after the product improvement, to have a good outbreak trend.

4, do not rely on the operation of the feeling, to believe the data

Do the public operation of the small partners like to view the data in the morning as the situation, but this view just stay in view, and do not do too much practical analysis, such as many people after reading yesterday's new read volume, will not see the relevant data, and then rely on the feeling to find today's article input push, complete the day's work, This will always be the same. And we should take a week to do a more detailed analysis of the data, the last week's article reading volume, praise, net attention, and other relevant data to make a comprehensive analysis to develop next week's business plan.

5, can not stand on their laurels, learn more from competing products

I think one of the reasons for doing poorly in operations is not being good at analyzing your opponent's situation. I have a habit of looking at or studying a number of products that make a lot of noise on the market, because the operating strategy of these products is often the initiation of an activity, whether he is a competitor or a irrelevant product. I planned a lot of activities are not their own original, are learning from the opponent's strategy to improve the formation of their own style. So more to see other products do a good job, it is beneficial to you to open the idea of operation.

6. You can't have a study plan at night

As the saying goes well: the gap between people is often produced at night for a few hours. Busy day of day you, go home can not not improve their plans, because during the busy day you are difficult to have time to settle down to a good summary of their own. And at night you will have more time and energy to do things you like or can improve yourself. The operation of this post has changed a lot, many of the operating routines can be used two years ago, the time is not, if you still follow the past experience to do operations, often is inefficient. And what you have to do is to learn the latest operating routines, to see how others experience, to form their own methodology.

7, Novice operators can not learn theory without practice

This may be a matter of opinion, but in one of my cognition and I discuss with the user, I will emphasize a point is just into the operating position or transfer over the operation of the small partner, the proposal is to find a job to practice, in the need to upgrade their own time, then go to the online and online courses, the effect will be more effective.

8, ask questions can not introduce themselves directly throw the problem

Product Operation Big Coffee very few, but just enter the operation of a lot of small partners, so many small partners will add a lot of operation of the big coffee, and then the first message after the addition is to throw a problem, you think that someone will answer you? This is their own more understanding, I think such a small partner does not have the quality to do the operation, so I do not look at a person to see more than one eye.

This is a learning process and a discussion process, so don't put your position too low when asking questions. The most correct way is to first compare the details of the chat is to introduce themselves, and then to ask their own questions, this question with some of their own ideas, and then asked to point out the wrong or give some correct advice.

9, do the activities of the operation can not self-hi

Said the operation must not be caught in the rhythm of the hi, but there are many people themselves locked up the door to do their own. Each of us planning an activity is from the user's goal, but they can not represent users, if their will imposed on users, it is difficult to receive results.

The correct way to do the activity operation is to fully understand the user's usage scene, pain point requirements, and then team brainstorming creative idea, in the evaluation of the feasibility of the activity to carry out. Including the operator to write the copy, ask for product requirements are not self-hi, more than a typical user to think about the problem.

10. Can't get into one-way thinking

To do operations, it is very important that the mind is flexible, can not be memorized, can not be a bit of theory do not understand, the key is to understand flexibility, because a methodology put in this product does not necessarily put on other products on the body. Think of the problem to do things can be more use of multi-directional thinking or reverse thinking to think, there will be unexpected gains. The simplest example is that we do activities, in fact, many are very much the same, but changed a word description, it is innovative. So you can learn more and then change the way of thinking, you can surprise.

If you are a person who cannot persist, the operation is not for you; If you are a above his business person, the operation is not for you. Doing business is not a shortcut, is a word: dry!

Source: Everyone is a product manager

"10 cannot" for product operation