"Turn" Enterprise website construction Methodology

McKinsey is not mysterious, the methodology is magic! This is a very eye-catching slogan appearing on the cover of the McKinsey series of books. This is where the idea of the title of the blog is coming from, thanks to McKinsey. The main character we are talking about today is not McKinsey, but methodology, the methodology for building corporate websites. As the title says: Website Construction is not mysterious, the methodology is magical.

　　1. Enterprise Website needs soul

With the rapid popularization of the Internet, and the development of software related to the rapid change, today, the construction of a corporate website has been quite easy, even if the technology is ignorant of the small white can rely on intelligent software, so say, technology is very power. Through observation is not difficult to find, relying on the above-mentioned simple and brutal way to build the website of the enterprise no longer a few, especially small and medium-sized enterprises, the analysis of three reasons: first, and its "fast track approach" business ideas, the second is low cost;

Last week, with a well-known domestic website construction experts discuss the topic of enterprise website construction, which is still fresh in the memory: Enterprise website needs soul. Can judge: rely on the above kind of intelligent software or simple plagiarism to complete the site must be a lack of soul.

So how do you build a corporate website with a soul? Before this, we need to know what is the soul of the corporate website? Simply put: logic, think of the user's logic, effectively convey the value of the logic of the brand.

How can we do what users think and deliver brand value effectively?

At first thought, it may feel impossible, in fact, is a lack of methodology. Just in the latest issue of the "Sales and marketing" magazine to see a very appropriate description of the word "mode", that is: there are maps who do not get lost, patterns are not blind. Yes, the pattern, or methodology, is actually the compass for doing things.

Recently Neglected blog update, the main reason is also busy with the company's website revision, weekend, carding ideas, but also for a short period of time the site construction preparation work to do a small summary, small share.

　　2. Enterprise Website Construction Methodology

Recently with Google, Baidu two students to deal with more, the following is the help of two children's shoes, brainstorming after summing up a set of effective corporate web site construction methodology, I hope that you love the operation of the site friends have reference value, also welcome you to make bricks, speak.

　　The first step: clear goals

Before the establishment of the site to clarify the purpose of the enterprise website, what is expected to do business website? Such as: Is online sales? Brand Information delivery? Information query?

　　Step Two: Strategy analysis

Clear site goals, to start the target audience analysis (what to do on the enterprise website, what is the point of interest), the status of their own analysis (how the brand influence, product line, service level) and the Industry Competition product research (industry opponents are how to do);

　　Step Three: programme development

After a comprehensive strategy analysis, we need to define what we are going to do (defining the requirements) and how to implement them.

　　Fourth Step: Project execution

After clearly realizing the plan, we need to develop the website structure, start the creative design, content organization, program development and so on.

　　Fifth step: Maintain and improve

Finally, after the website is online, there are more important tasks: operational maintenance, data monitoring, and results tracking. In order to form a closed-loop, to promote the site continued, stable and forward development.

The introduction of plain text may not be very intuitive, drawing a picture (below), can be a glance at the above-mentioned package methodology. According to this idea of implementation, flesh and soul of the Enterprise website will follow.

Source: Meki submission, original link.

"Turn" Enterprise website construction Methodology