"V-Ox Biography": The use of mobile internet to make a campaign to cater to small audiences rather than the public taste of the restaurant industry, the visual author's business insight stronger than Li Shanyou and Lo Zhenyu. 3 stars

In the book, the author records his own experience of making spicy beef rice noodles, focusing on various marketing activities for his own restaurant.

The author's restaurant style is spicy beef rice noodles, resolutely do authentic Hunan changde taste, not to Beijing diners of the public taste bow. This two years ago is probably still more difficult, perhaps the mobile Internet tide under this do dining is small restaurant rather labor-saving direction;

Author good writing, but also good at marketing, more importantly, due to catch up with the mobile Internet content outbreak of the tuyere and peers of the slow, the author on the marketing more successful (but I still read the author's restaurant name).

The authors claim to have started to implement Community 3.0 in their communities, removing the boundaries between companies and users. I think this is still the concept of the matter, otherwise the author should be able to write some implementation of the problems and experience;

Overall, the personal feeling of the author's insight into the business phenomenon is stronger than Li Shanyou and Lo Zhenyu, but the restaurant can not be successful, but also to do a few more years to see.

My overall evaluation of the book is 3 stars, worth a look.

Here are some of the ideas and information that I think are useful in the book:

1: So Internet thinking can only in one case, that is, supply greater than the demand of the buyer market play a role. P4

2: But according to Facebook's 2011 study, only four people would be able to connect two strangers. P70

3: Whenever there are some claims to use the Internet thinking to do food and beverage brother told me that his ultimate goal is to do China's McDonald's, KFC, I always in the heart Puchi a smile: brother, you claim to think is the Internet, but your vision is clear is the industrial era of traditional enterprises do things ah! P102

4: To Beijing's catering entrepreneurs, who can solve the "high rent" and "high turnover rate" any one of the problems, there is the possibility of success. P159

5: In retrospect, a high-quality communication node of a size of 10,000 people enough to prop up a successful conference, and the overall will be more orderly, conversion and arrival rate is easier to measure, there is no need to make up the number of unnecessary confusion. P192

"V-Ox Biography": The use of mobile internet to make a campaign to cater to small audiences rather than the public taste of the restaurant industry, the visual author's business insight stronger than Li Shanyou and Lo Zhenyu. 3 stars