Reprint: Three years summary of the paid edition app (personal experience + data graph sharing)

Good friends, apop feel that there are many friends here are mainly advertising revenue, so apop to share another piece (paid version of the app) of the personal three years to share the summary, I hope to help you.
First of all, in fact, in AppStore (or googleplay) above, a lot of problems in fact no one has the right answer (this is sure everyone knows that we can not guess Apple or Google Play) plus pay application in essence compared " Hard "How to get the initial user is a test, because each application has different characteristics, so the following ideas are my personal experience of guessing or understanding, for reference only (personal experience)

1. Find the needs of the core users, have a clear target user base (first on paper to findsore or featured on Mac execution) did not catch the core user group, how to do all the less (more difficult to succeed)
2. It's important to have an attractive icon (try to be the best in the Class) (try to be the best in class, and use a short sentence to point out the app's features)
3. The description of the first two sentences is extremely important (to get the Apple recommendation + Important media recommendations + winning records and so on the report and date are generous written on the text (the first two words can be displayed on the download page, so only the most important award record, if not, put you think most likely to attract users of the core features, Reduced or limited messages are not very useful at this time.
4. User reviews (extremely important, initial user comments determine the amount of downloads behind, real user five-star comments on the download amount of great help)
5. Special experience (by a number of European and American app site self-evaluation recommendations, attached detailed graphic introduction of that kind, can not be asked, help great)
6. Paid features (paid app only one chance, so try to let the app do not have too scary bugs, preferring to delete the features that may be criticized, the function ning less)
7. Brand reputation (the user's word of mouth I think quite useful, take the time to run a simple user community service network, easy to follow the new application a good start)
8. Keyword settings (this I think is also very useful, but I do not have a clear method, I am accustomed to each upgrade to re-test the keyword, until the best keyword for the application to try out)
9. Luck (Luck is also a kind of strength) I have two of applications can not find the real high-yield reasons, because these two applications are the first few people to download, suddenly started at a certain time, found that the income curve of the two applications high (initially thought I accidentally set the limit xd)

conclusion: Apop feel paid application is really more need to cultivate, the need to work really more places (conscience) looks like the return on investment is very low, but once the business, really no matter what happens is not too affected. just put a paid application on the shelves want to have a good income, I feel not very practical, you have to come up with a clear feature for your application to make users willing to pay to download.
my practice is to abcde these five places (each link) and then let abcde them in tandem with each other, will produce a larger or more stable " Revenue cycle "a bit like Apple's approach, through a combination of dots and dots, to keep your users in your environment and maintain a loyalty (know your Developer Account + brand logo)

I believe that because the apop itself is a little bit of the art basis (vision) made out of the overall application is indeed more attractive, this is certainly one of the advantages, but not all, after all, the icon is beautiful, the application of a bunch of bugs that must also be negative evaluation flying, so good inside and outside, this aspect I really under great kung fu, Also after a lot of upgrades to get a stable.
With the Apple IOS8 AppStore will soon be able to put "video" as long as the video is done to attract people, it can effectively solve the old kind of " The user did not try to buy the question "(from the video can know the actual function and use of the application, improve the opportunity to get the initial user) in my opinion, the fine line for the developers to pay the application benefits (especially the new video policy, it is worth the time to do)

In this case, many friends may say, "that is because some people can art" or "that is because some people have money" so they can do something, but apop will not see things like this, because everyone " Must have their own advantages "each person's strengths and talents are unique, you have to find out (do not envy other people's advantages, and to strive to find their own advantages, so more real, more meaningful, your advantage may be others do not or be admired by others, but you do not know it)

Everyone in the community to survive, we must learn to "use their own advantages, highlighting their advantages" so that it is easy to do or do the right thing.

If you (or your team) art is very strong, will be able to highlight the art of exquisite (put the icon ++ui+ux as far as possible to achieve the world level) 90% Art +60% program = A-class application
If you (or your team) program (technology) is very strong, to highlight the program's superb (the function to achieve the best, the collection of each home Dacheng) 90% program +60% art = A-class application
Add: 90% Creative point (Idea Power) +60% Art +60% program =a++ level application (e.g. 2048 or Flappy Bird is the best success story, creativity is important)

First know your own "advantage" and then must be in their own superiority ability up " Hit "(Try your best to reach your limit) and then to make up for your shortcomings (if you really do not make the place, outsourcing is definitely the best way, as long as the vision is good, the overall result is usually good, business know how to spend money is also a learning)
In addition, regardless of the art or the design of the program, the individual think there is no so-called "best" and only "most suitable" to find a game or not good at the game of art to do the game, and find a good tool to do the application of art to do the game is not appropriate, and finally will only let you get a non-applicable (

find the right people to do the right thing, you do not waste valuable pre- calculation and time (this is especially important for start-ups or individual developers, every penny of the founding is about survival, must be utilized)

If you are free to spend time observing AppStore There are many application icons are ugly common, but just as many people download, the reason is actually very simple: users feel good (or play up cool, entertaining high)
So if you (or your team) do not have a good art at the moment, but also in your good at the process and technology more up and down, plus if the Lite free version to promote, the effect will be better focus or grasp the "core user" needs, find your application " Positioning "and then firmly towards this goal of continuous progress, and constantly improve the application, and then also do not over-drift (trend and trends are changing every day, followed by the popular and create the same important) to try to make your own Flappy Bird, this is the focus.

Finally, I put the personal latest (July) app month and day income data map to paste out (the amount is the United States knife) All is the fee version of the application, I do not do China, only focus on the operation of the United States/? Japan/France/Germany/Italy/Russia (main revenue) is originally based on iOS, is currently based on Android, no pay to do the promotion, two platforms are only on the same version of the transplant app, the future will continue to do the full platform (just registered WP account)

Shallow experience, provide references (if you have thought of other additions later)

PS: My personal e-Mail has a problem, temporarily deactivate oh xd