Restaurant Mobile Promotion Case

Restaurants and other physical stores do the repeat business, how to improve customer loyalty? In addition to the quality of service and food products, in the mobile internet era, it is very important to do a good job in mobile marketing. A US pizza restaurant promotion case may inspire us to do a restaurant mobile promotion.

The first step: Design Good Customer registration page

Allow customers to register very simply, after registration, ask the customer to check the booking habits and contact information, whether willing to accept promotional e-mails and text messages.

Step two: Carefully designed to win the 5000 dollar draw.

Print a $5000 raffle postcard ad with a scratch-out area on the postcard ad with a few numbers on it, asking the contestants to sign up for the numbers after registering with the pizza chain restaurant website, or send them by SMS with a digital code + email address. The final result of the game by e-mail to tell the contestants whether to win, this trick is very clever, under the temptation of ample rewards, we have to register to provide their real e-mail address, lest the business cannot contact themselves. Even better still behind, because it is a random draw, the first event there is no one customer to win, this bonus automatically accumulated to the next event, making the next promotion more attractive. For the number of guests, the next meal to give small food, not only to mobilize everyone to participate in the activity, but also virtually promotional. Postcard advertising also has more than 20 yuan to give five Yuan coupons, this consumer psychology grasp very in place, in fact, we all want to win the jackpot, but we all understand that this opportunity is too slim, there is a five yuan discount or very affordable, no white to once, or there will be a sense of loss, you must not let their God dissatisfied, This five Yuan discount is very in place, genius AH. One of the highlights of the promotional postcard ads is that the pizza chain is accepting donations from customers as a non-profit hospital.

Postcard AD Front

Postcard ads on the opposite side

Step Three: Advertising postcard issuance

Send postcards to 3,000 residents within a 2-mile radius of the physical store via the post office, while sending an advertising postcard along with the ordered product at the physical store.

Fourth Step: Online Promotion

In the company's website home page, put a picture, tell the customer is carrying out to win the 5000-dollar lottery, customers can be near to the physical store to collect postcard ads. It also advertised on social media and announced the promotion.

The fifth step: monitoring the promotion activities to carry out

The promotion can be monitored based on the SMS received or registered email. During the six-week promotion period, sales increased by 17% and customer registrations increased by 5%. Ideas determine the way out, any industry is someone to earn money, the key to see if you have ideas, have the courage to try new marketing tools.

Winning notification email

Restaurant Mobile Promotion Case