Since the two quarter of this year. Xiaomi, Huawei shipments of ultra-Samsung has sparked a heated debate in the industry. Before Samsung firmly occupied the domestic smartphone market in the top position, and now Xiaomi and Huawei broke the pattern, so, many people feel that this marks the decline of Samsung, the entire industry is also filled with the tone of the decline of Samsung.
Only in the author's opinion, such a tone is only the occasion speculation of domestic manufacturers. The same argument was previously used on apples. Remember that in early 2013, the Galaxy S4, Samsung Electronics record $9 billion pure profit, won the outside world is bullish. On the other side, Apple's share price fell below $400. Market share is falling at a high speed. At this stage, there is a lot of talk about how to sing a bad apple. But "but the egg", Apple after a few adjustments to the trend of the rise, not only the market share has been consolidated, stock prices also hit a new record. Can imagine, today's domestic handset manufacturers to Samsung to sing the decline. Maybe a few years later. They will find that their behavior today is very ridiculous. Because of the blind singing of Samsung is a completely arrogant and shortsighted behavior, why? Samsung is still the de facto "world's first"
Samsung is still the de facto "world's first"
Looking at the Chinese market alone, Samsung has indeed slipped from the top. But in the global market, Samsung is still the name of the de facto boss, even Xiaomi, Lenovo, Huawei three share also lost to Samsung, so that, domestic mobile phone and what because in the domestic beyond the Samsung and "complacent" it, this is not "sit idle vision shallow"?
For the moment, as the competition heats up. The domestic handset market development space has not been so big before.
This means that domestic handset makers will have to look to broader overseas markets if they are to pursue sustainable development. In fact, there are some domestic mobile phones in the operation of globalization strategy, just did not achieve the expected results, and Samsung's pro compared to the domestic mobile phone into the overseas market facing the challenge is very difficult. In this case, I think domestic mobile phones should actively learn from Samsung. Seek a credible global strategy, rather than a domestic disdain for Samsung.
domestic handsets overtake Samsung by Price, not by brand and qualityEven in China, Samsung has been overtaken by domestic handsets. We also want to analyze the reasons behind this. Does this really mean that the domestic handset core is more competitive than Samsung? The answer is clearly negative.
In recent years, domestic mobile phone price war intensified. All kinds of price promotion, telephone subsidy, machine-sea tactics emerge in endlessly, it is such a "loss to make a yell" strategy to make domestic mobile phones in the market share more than Samsung.
We can also draw such a conclusion from another angle. is in the market share of high-end mobile phones. Samsung is still stronger than most domestic manufacturers. More than 3000 yuan in the high-end market almost by Samsung and Apple monopoly. From this point we are not difficult to see. The price war is the basic factor of the domestic handset catching up with Samsung, but in the brand and quality, the domestic handset still did not realize the surpass to Samsung.
And, the price war brought about the drawbacks are also very obvious, on the one hand, the price war will have a negative impact on brand influence, because the brand value reduction, the manufacturers are very difficult in the eyes of consumers to establish a high image, this is not conducive to long-term development; On the one hand, because the manufacturers of price war has a heavy reliance, Users will abandon it to choose other cheaper products. Its market share will drop immediately, with no user loyalty whatsoever.
If you want to surpass Samsung, the domestic mobile phone needs more effort
So what is the domestic mobile phone to do the ability to fully surpass Samsung? The so-called "emulate", before taking Samsung as the PK object, it is best to see what the Samsung strengths. In the author's opinion. Samsung's strengths are divided into three parts, each of which is a marketing system, industrial chain, technology patents.
In terms of marketing, Samsung has a strong global marketing capability. Can be based on different regions to develop different marketing plans, whether in Europe, the Asia-Pacific or Africa, Latin America market. Samsung phones can easily be found anywhere in the world today. Assuming there is no strong marketing system, Samsung is unlikely to achieve this achievement, after all, the global market has diversified characteristics, relying on a certain marketing strategy is difficult to adapt to complex market demand.
In the industrial chain, Samsung is strong. Its product line covers the chip, the display and so on many fields, the complete industrial chain can optimize Samsung's handset service, reduces the production cost, enhances the production efficiency. More importantly, Samsung will not be "can deal" by rivals due to accessory issues. Have a strong independent voice.
In technology patents, Samsung is the first of many, in addition to curved screen, Samsung also has a lot of proud of the patented technology, such as the use of eye and Blink control screen technology patents, can enable users to control the mobile phone through the head movement of technology patents and so on.
These technologies will become an important driving force for the future development of the mobile phone industry.
Through the above analysis, we are not difficult to see, Samsung, although in the domestic market is surpassed, but does not mean that Samsung has gone to the road of recession, for domestic handset manufacturers, to overtake Samsung is still a long way to go. In addition, media reports, Samsung S6 Edge Plus will be announced in New York, as a new generation of Samsung flagship brand new, Samsung S6 Edge Plus is configured to meet Samsung's existing top standards, and its design will become the Samsung industrial design benchmark. Believe that the product will be released after the market brings a stir.
Samsung, the arrogance and myopia of domestic handset makers
