Scenario Application: Mobile marketing will become a new giant

Recently announced emarketer2015 Years of data have portrayed an exciting future for the mobile Internet. The report expects 2015 Span style= "Font-family:times New Roman" >30 billion, the number of smartphone users will exceed 20 billion, of which One-fourth came from China. In the 20 dsp The development of a sufficient impetus, This year, the share of mobile programmatic purchase display ads will exceed the first pc 56.2% Span style= "Font-family:times New Roman" >70%

With the advent of the era of big data, scenario application can be extended to the actual scene, the enterprise marketing activities with the specific real scene, so that consumers can get enough experience online ; on the other hand, the popularity of mobile payment allows mobile advertising to form a closed loop, thus extending the advertising effect to consumer behavior, while also improving the accuracy of the monitoring of the delivery data. and work with in the scene application based on the payment on the basis of the cloud payment function, can let the user through the mobile online payment, this function has greatly shortened the user from the experience-the time of purchase, so that some impulsive consumers, to convert to direct consumers. These technologies will undoubtedly bring more marketing opportunities to advertisers. In the next few years, marketing activities will be highly dependent on mobile, the future advertising market must be: "No mobile, not marketing."

7 months 3 days -7 months 6 days 16 Chengdu International Furniture Fair, a new way to play in the Internet mobile scene: Not just in the past "furniture + Star "Viewing mode, interactive experience scene application in this year's furniture fair has been widely used, as the 16 Chengdu International Furniture Exhibition service platform, Cloud to the scene application through the mobile Internet new information connection way to bring viewers unprecedented tactile experience, Organizers can not only before the launch through the cool scene application to invite all the furniture brands and consumers to come to the conference, but also in the event of the game under the line "shake", causing a strong interest on-site exhibitors.

"Come on, turn on the phone Bluetooth Shake it ! " definitely better than your direct sweep code ! "At a furniture brand booth site, a field staff with the past exhibitors introduced. When people shake, the cash coupons that each furniture brand offers on the show will appear on the phone, and the cash coupons can be shared with friends who have not arrived at the scene.

According to the reporter understands, the user obtains the preferential at the same time can the direct trade, but the merchant obtains the accurate order and establishes the continuous contact with the user, this kind of marketing way for the merchant and the user to be a win.

According to background statistics, the whole activity period, a total of 7059 audience participation "Shake a Shake", through the "shake" all friends, South, double tiger, wave degree, good scenery and so on five brands of household enterprises issued a total of cash coupons nearly million Yuan, Expected to pull sales million Yuan! Not only that, by shaking, it is also convenient to provide users with the check-in, view agenda, access to information, view the details of the exhibits and other functions. Experience is simple, convenient, and further improve the efficiency of user access to services, shorten the distance between consumers.

As the work with scenario application advocates: "Is there a requirement that the experience must be in the store?" The future information connection must be to Central, remove the dealer, so that each product has its own scene application, to find their owner. "

Copyright NOTICE: This article for Bo Master original article, without Bo Master permission not reproduced.

Scenario Application: Mobile marketing will become a new giant