Scenario Application: How does Internet marketing work in the mobile era?

With the development of mobile Internet, the number of mobile users is also beginning to surpass the PC end. Marketing on the PC began to face an important task, is the rapid development of mobile Internet now, how to do internet marketing?

One of the main tasks of marketing is advertising delivery.

On the PC , the main marketing delivery is mainly three major categories:

1. Display Type advertisement

Display class of advertising it is characterized by the user's needs are not so clear, we often through the mandatory recommendation to stimulate the needs of users.

For example, some Internet display ads, such as portals, video, including some social platform display ads, as well as outdoor and television advertising, it is mainly the role of communication and coverage, I can reach the target of how many people, how many target users, display ads mainly in the coverage and dissemination.

2. search for class ads

Search-for-class ads are actually user-specific needs, but ads that are unclear about how and where to meet the needs.

Representative of the media is Baidu search and search, for example, I go to Baidu on a word, that must be because I represent the word of the commodity or, or the role, will be more interested to search. So it solves the position of the grab a role, is to stand. For example, users to search clothing or search brand-related words, the only product will be able to line up in front, or you do this site can be in front to go, which determines the user can reach you here, because it is an entrance, solve is an entrance problem.

3. Channel Type advertising

Channel class contains a lot of scope, simply speaking, the user needs are relatively clear, and know how to meet the needs of the method and location.

such as navigation, search area. The habits of Chinese netizens are typical, especially in the two or three-and three or four-line cities, where we often navigate and search through the Internet. So these two parts are actually more in do, we define it as a channel class, including to return to the net is also, I have clearly know that I am going to buy things, I was first through the rebate net hope to borrow money. Or I open the browser, the default may be the 123 or good navigation, or I directly open Baidu, directly into the three characters will come to this site, this is our channel ads.

Another important job of marketing is campaign marketing. How to do a good job promotion, can think about the following three points.

1. Insight into user habits

The three kinds of marketing methods mentioned above interact and cooperate with each other.

① Search and navigation.

② Channel advertising to card position.

③ brand Growth is also a game process.

2. Set up marketing strategy and target according to market stage

Different stages of marketing strategy and objectives are not the same. There must be no one-size-fits-all or skill or rule in the market, and this must be a big relationship with your entire company's goal at this stage.

3. Focus on the mobile side

Now only the product will have 75% Business is on the mobile side. And there may be some emerging vertical e-commerce its business 100% is on the mobile side to complete. What's different about PC and mobile ? in fact, the connection mode has undergone a great change.

In the PC era is to pay attention to the flow of access, so many people say that doing the market is doing traffic. How can we get more traffic, and where is the PC 's traffic ? PC traffic is in several Big Macs there,BAT these several. Because the PC ERA traffic is very concentrated, and traffic concentration means that our start-up enterprises are very high threshold, want to compete with these big giants flow that your advantage is very weak. But the mobile era is not the same, moving from the focus to a non-centralized, to become a central feature. As long as the product is good enough, the user experience is good, through more in line with the mobile era of some play, you can quickly get users.

Like the cloud to the scene application (Liveapp), which is also a product of the mobile era marketing, with its enterprise can achieve the purpose of fast access to users, which in Jaguar, Tesla, Puer tea, etc. have been well verified.

After the rise of the mobile internet, the community, the shared economy also arose, at this time, gave the entrepreneur a chance: in the mobile era, everyone's starting point is the same, even compared with the successful companies, everyone's starting point is the same.

　

　　

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Scenario Application: How does Internet marketing work in the mobile era?