Scenario Application: Interactive features of mobile internet advertising

The latest cnnic data show that72% internet users use smartphones to surf the internet, and that 38% only use smartphones to surf the web. Therefore, we have reason to think that more and more Chinese consumers may only be able to interact with the brand's mobile, instead of touching the full computer Web page. As mentioned before, the mobile Internet advertising principles for the broad and not to tell, heavy in marketing, and marketing the most basic feature is the interaction.

　　

Characteristics of the interaction

　　

Interactivity. Interactivity is the key to the development of interactive marketing, while marketing promotion, more information should be integrated into the content of interest to the target audience. Common one, such as official website, Enterprise Micro-blog, public platform and other media marketing, based on the concept of pan-media to create a professional and authoritative marketing model, is to seriously respond to fans of the message, the idea of feeling fans, arouse fans of the emotional identity of the pan-media marketing. Another more conventional interaction is generally a topic for the early planning, and then the network marketing company behind the scenes to start the guide, and then the user began to participate in the interaction.

　

of public opinion. Interactive marketing is mainly through the netizen between the reply activity, indirect or directly to a product produced positive or negative evaluation. But the role of opinion leaders is also highlighting its importance.

　　

Eyeball sex. Interactive marketing is mainly to attract the eyes of netizens, if an interactive marketing event, can not attract eyeballs, then undoubtedly this interactive marketing event is a failure.

　　

Hotspot. Interactive marketing has two kinds of event mode, one is the use of hot events to hype, the other is to create their own events to hype, arouse the attention of netizens.

　　

Marketing. Interactive marketing is generally used to achieve a certain marketing purposes of the event speculation and interaction. Usually network marketing companies with interactive marketing to help customers communicate the brand or promote product sales.

　　

The five is ultimately about grasping "curiosity" and creating "excitement." China's mobile phone users have become one of the most active people in the world. For young Chinese, owning a smartphone has become a symbol of independence. Capturing the curiosity and excitement of this growing group of people is a brand that is aspiring to develop in China for a long time.

　　

From the brand point of view, the characteristics of mobile platform personalization requires a unique marketing approach. The mobile environment is completely controlled by the user, so the traditional way of advertising push is almost impossible and may be annoying. Brands should take advantage of the curiosity of mobile users and adopt an eye-catching approach that allows users to put themselves into it.

Scene application, Liveapp, a new unique mobile advertising model. It is an instant-to-use appthat has unparalleled advantages in corporate culture display, brand promotion, product promotion, and event promotion. As mentioned above, brands should take advantage of the curiosity of mobile users and adopt an eye-catching way for users to put themselves into it. To achieve the purpose of interaction with users, the scene application can fully mobilize the experience of consumers, the most intuitive, the most convenient way to show the public enterprise culture, products and marketing activities. The model is a vivid, lively, live, and dynamic form of the user and enterprise to express the idea and vision of the link. This allows the enterprise to master a large number of mobile users, thereby enhancing competitiveness and impact.

Scenario Application: Interactive features of mobile internet advertising