See what iOS and Android users are interested in

Www.ithome.com: See what iOS and Android users are interested in

Mobile, has now become the mainstream computing platform, and in the entire "mobile battlefield", the platform of the most important protagonist of the battle is undoubtedly the two major iOS and Android systems. Android has won the crowd, thanks largely to their low cost of equipment and ease of access, while Apple has won high-quality consumers. Now the question is, how to accurately summarize the induction, in order to let us better to analyze mobile users.

Gravity research shows that iOS users are more interested in media and consumer platforms, such as the Kindle The fire is 25.03 times times more interested in the average, and 22.25 times times more interested in the Sonos music system, with an average of 21.69 times times more interest in Roku, an average of 14.99 times times more interested in Angry Birds, and an average of 5 of Pinterest's interest levels. .35 times times, while Tumblr is 3.4 times times, HBO is 2.85 times times.

On the other hand, Android users are most interested in, of course, Google Play, which is 28.21 times times the average level of interest, their interest in the Barnes&noble Nook is 24.52 times times the average, on the Xbox Live has an average level of interest of 10.58 times times, the average level of interest for Netflix is 7.16 times times, and the level of interest in WhatsApp is 6.83 times times the average.

Gravity's research extends to retail consumption, and they found that iOS users seemed more interested in online shopping behavior, Is 3.3 times times the average, while Android users are more interested in smart watches, 20.12 times times the average, and 5.96 times times more interested in virtual reality than the average level.

In the field of commerce, Gravity found that Android users are clearly more interested in business, such as Evernote (16.65 times times the average), LinkedIn (6.9 times times the average), venture capital (5.44 times times the average), corporate finance ( is 3.85 times times the average level). iOS users are more interested in only two business areas, the tech blog TechCrunch (13.55 times times the average) and Bitcoin (7.93 times times the average).

Interestingly, iOS users seem to be slightly interested in dating, who are 0.12 times times more interested in the average, but they are less interested in marriage than they are 0.37 times times less than the average. Android users are not interested in these two areas, and Android users are less likely to have a cold life, 0.43 times times less than the average, and they seem to prefer to drink more than 1.93 times times as much as the average level of interest. iOS users prefer to smoke marijuana, which is 0.85 times times higher than average, but they don't like cocaine, which is 0.20 times times less than the average level.

Users of these two mobile platforms seem to be less interested in team sports, and the most dislike for iOS users is basketball and football, minus 0.65 times times and minus 0.53 times times. While Android users are particularly disgusted with some sports leagues, such as the American Rugby League (minus 0.49 times times) and the Hockey League (minus 0.41 times times), Android users are yoga fans with a 2.86 times-fold degree of interest, but they don't like running, which is 0.44 times times lower than the average.

It is important to note that gravity this time in assessing the interests of consumers, and did not choose some special topics. In fact, they are simply based on a number of user media consumption types to interpret the relevant data, and then the existing data into the corresponding type. So in this case, the data does not seem to support a common topic, that is, iOS users are more socially and economically more affluent than Android users. In other words, this data simply shows the user group's different interests and preferences.

In fact, these interest data and related types of data provided by gravity companies are definitely in demand, as many marketers and advertisers are salivating at this data, and make an inappropriate metaphor, if you want to attract iOS users, don't involve marriage and cocaine. Try dating and marijuana, and maybe the effect will be good.

See what iOS and Android users are interested in