[Brother worked every day, the 68th article]
These two days to help the regiment of Yang Total experience his app--"flash chat" of the beta version, after the revision of the app named "Mei Ya", a commitment to create the first domestic focus on female social apps. I look at the content of a "beautiful woman" inside, and observe what these female friends say the most. Yes, you might have guessed it, they all said, "It's so boring!" ”
I'm going to draw a deep thought on app self-promotion from here. We as the product designers, how to solve the user's needs, is placed in front of the challenges and opportunities. The multi-frequency wording of "good boredom" for women needs to dig deeper into what is hidden behind it. Our boredom often comes from doing nothing in solitude, or even having friends, there is no topic to talk about. For example, the brother is now writing articles, said not to feel bored, but the spirit of the energetic, because I have something to do, do their favorite things. Female friends through the "Mei Ya" to pass "I am so bored" information, that when she was playing with the mobile phone, she may be the only person around her, she can not find the object to talk about emotions. Maybe she's surrounded by someone, but these people are not interested in the topic, the activity, then she will feel bored.
So, I think this app set up a "topic" is very necessary, with the topic, female friends can choose their own topics of interest to chat. Of course, the topic can be the app itself, or let the user submit the topic first, let the user vote first, and then at 7 o'clock in the evening, the highest voting topic will be used as the topic tonight. Users can share their proposed topic to the circle of friends and help to vote on this topic. And the discussion of this topic that night, can be shared to friends, Weibo, or into the form of text, posted to the headlines Web, know and other media.
If you are attracted to the above remark, you are very interested in the app's self-promotion and human's original needs. And if you think about it carefully, you'll find that the model of self-promotion is starting to clear up. You may suddenly realize that app self-promotion is actually a small part of self-promotion, since the history of promotion itself can be traced back to the ancient times of mankind.
The earliest ancestors of mankind, we generally think is capable, because the capable man invented the tool. And before the tools, chimpanzees and other animals, nature, exist a magical thing: sound. Sound carries a wealth of information. Capable of shouting and growling to remind companions of the danger, and the sound of the waterfall can let the dozens of miles away to know the nearby water source, of course, the Vulture in the sky of the tweet also shows a nearby rotting corpse. Over time, a capable individual can understand what other capable voices mean: death, fear, pain, anger, and so on. Indeed, in ancient times, sound was a magical thing.
But let us not forget that a man can make a great roar of different meanings, because it is related to the size of his individual and to his body structure. The ants are so small that you can't hear the sound when you bite the food. Of course, the roar of the lion and the voice of the capable are very different. So, in the sound of communication, it is related to the individual who makes the sound.
App self-promotion should be related to the structure and design of the app itself. If its topic is about women, then it spreads out, receives information and may also be of interest to women. Different apps should dig deep into their own core type, which is where the app is spreading its own depth.
The author seeks elder brother, Viyi88,app self promotion first person, seek the founder of the Day Regiment, Qin Wang member
, freelancer .
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Seeking elder brother: "App self-promotion" begins to return to ancient human
